About every four to five months I notice that my personal Facebook news feed is rather noisy. There are posts from people I don’t really know, few from those I really do and a handful of posts that are connected to my friends, but aren’t really posts they wrote or have anything to do with other than liking them. When that more-noise-than-signal problem arises, I typically cull my friend list.

Jason Falls

About the author

Jason Falls is a leading thinker, speaker and strategist in the world of digital marketing and is co-author of two books, No Bullshit Social Media: The All-Business, No-Hype Guide To Social Media Marketing and The Rebel's Guide To Email Marketing. By day, he leads digital strategy for Elasticity, one of the world's most innovative digital marketing and public relations firms. Follow him on Twitter (@JasonFalls).

Searching for social ROI?

by · November 12, 2014

I am pulling my hair out over here! It’s one of the absolute worst, most frustrating feelings one can have…losing stuff. You see, I have a computer cord that I only need about twice a year, and I always put it back in the same place when I am done with it. Because when I need it, I really need it. And it’s not here. It’s not in its place, and I’m in the process of tearing my house apart looking for it. It’s a totally helpless feeling. And if you are being asked to prove your social ROI…you know this feeling firsthand. But lucky for you, there’s help for your lost things. Keep your hands off of your hair, and see what SME Digital has found for you.

0 comments

3 Tools to Discover How Much Authority An Influencer Really Has

by · November 11, 2014

In the world of social media, influence is a totally different game. Influence on social media can be defined by the number of fans and followers the user has, or the amount of likes and retweets they get from their posts.

Influence on social media is extremely powerful. With 1.23 billion monthly users on Facebook, 271 million Twitter users, 150 million Instagram users, social media has a massive reach worldwide. Top tier influential users have the ability to start a social movement, appear on headline news, or raise more than $100 million dollars with just a simple post or tweet.

0 comments

G2 Crowd The Incredibly Useful Yelp of Business Software

by · November 10, 2014

In 2011, after several years of writing reviews of social technology software platforms on Social Media Explorer, a business partner once suggested we should build a software review site and become the third-party, unbiased source for social technology reviews. Due to lack of bandwidth and capital, the idea was tabled for other short-term profit plays and it never happened.

Thank goodness someone else had the bandwidth and funding to make it so, though. That type of site would be incredibly useful. And it’s now upon us.

0 comments

ICYMI: From Brokeback to Rock the Vote

by · November 7, 2014

Social media moves pretty fast. If you don’t stop and look around once in a while, you could miss it. In order to help you keep up, the team here at SME Digital has distilled the biggest stories of the past week into one easy to digest chunk.

0 comments

Listening And Measurement Is Useless Without Action

by · November 6, 2014

The past few weeks, I have been writing about listening and measuring to learn what matters most to your audience. I’ve taken a look at my own startup CredHive.com as well as served as an active advocate for my clients about listening deeply to the customer conversation in your category. I am wildly passionate about connecting customers to brands and to do this, I think it is really important to know what customers want. To understand what a customer wants means you need to listen to understand and really know your metrics.

The net of both of these posts (and many of my earlier posts) are about advancing the customer relationship and adding value to the audience’s day. The goal of course is to help your brand stand out in the social and digital landscape by really studying what’s working, what’s not and where any existing white space may live. I think measurement and listening are incredibly efficient ways to do all of these things.

0 comments

Burn Your Marketing Plans To The Ground

by · November 5, 2014

Okay, maybe burning all of your plans to the ground is a bit dramatic; however, this is the perfect time of year to consider striking a match or two. 2015 is staring us squarely in the face, and we’re all busy looking back at 2014, planning for the coming year, and (hopefully) crunching all of the data we can get our hands on. My hope is that your brand performed well above average this year and has some really big wins to report on. However, I urge you to take a long pause before simply modifying last year’s plans, copying/pasting those KPIs, or leaning back. This is not the time to take a break; it’s the time to break…everything. Light it up, and burn it down. Why?

0 comments

The Only Game Worth Playing is the Game of No Games

by · November 4, 2014

If you’ve ever sat in a conference room for a meeting, you’ve experienced games. Everyone plays games; even you. It is possible to eliminate the games if YOU decide to stop playing. Games kill innovation, progress, and culture. The only game that is worth playing is the game of no games. How do you do it? First, you have to recognize the games that are being played and why people play them.

0 comments

How Do You Compete Against Big Money?

by · November 3, 2014

The question was posed: “How do I compete against Booking.com, which has a billion-dollar ad budget?” The audience member was a destination marketer. I was the unfortunate speaker left to answer.

Even my friend Tom Martin, in the audience after having talked earlier in the day at TBEX Europe last Friday, perked up. He later told me, upon hearing the question, he thought, “Ooooh! This ought to be good!”

It’s not easy competing against those with big dollars. Whether through paid advertising, paid search or engaging agency partners with massive teams and resources, when you are a have, you can easily outshine the have-nots.

1 comment