In the post “Is your ego driving your social presence”, I asked how often you preach at your audience as an indicator of whether or not ego is driving your presence. It was a big question, and it felt like it needed it’s own conversation to fully analyze. The reality is that we all have likely preached at our audience one time or another. If we want to change it, we need to address two questions: how do we know when we are preaching, and what should we do instead?
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