What if I randomly handed you $1,000? Pretty sweet huh!
What if I told you, before I handed you that $1,000, that I was about to hand you a random amount of money anywhere between $1,000 and $100,000,000?
That $1,000 doesn’t feel as sweet anymore.
Now, what if I told you I was going to hand you a random amount of money between $1 and $100 and then surprised you with $1,000 in your hand.
Feels amazing, right?