What if I randomly handed you $1,000? Pretty sweet huh!

What if I told you, before I handed you that $1,000, that I was about to hand you a random amount of money anywhere between $1,000 and $100,000,000?

That $1,000 doesn’t feel as sweet anymore.

Now, what if I told you I was going to hand you a random amount of money between $1 and $100 and then surprised you with $1,000 in your hand.

Feels amazing, right?

Jason Spooner

About the author

Jason Spooner is the Director of Client Services for SME Digital, the digital marketing extension of Social Media Explorer. During his career as a digital strategist, Jason has worked with a variety of large and small companies including: NAPA AUTO PARTS, NASCAR, Kraft, Wal-Mart and Wrangler. His passion: creating powerful digital marketing strategies that drive results. Oh, and he does improv comedy. Follow his antics @jaspooner.

Scenes from the On-Demand Generation

by · April 17, 2014

The next generation of customers will be very different from today’s boomer or X-er. You may remember a piece I wrote about this new group – The On-Demand Generation. The oldest among them are on the cusp of tweendom and even more so than the Millennial generation, this group has no capacity to understand waiting and they want to be really involved in content creation. This reality was brought home for me at the end of Spring Break this year. On our last day, here was the exchange:

Son: “I cannot wait to be home again”

1 comment

Facebook Doesn’t Suck, Your Strategy And Attitude Does

by · April 16, 2014

Fellow marketers, quit crying about your organic reach suffering from Facebook’s ever-evolving (and predicted) shift to the pay-for-play sandbox. We all know Facebook is a public company with a fiduciary responsibility to earn profits. Boo hoo! We also know advertising costs are rising while organic results are falling.

We saw this day coming. But the fact is, advertising by promoting a post from your brand’s page remains reasonably priced. It’s very targeted, and it’s easy to set up. Don’t believe me? Spend $47 anywhere else to advertise and tell me if, for 65 cents a click, you reach nearly 15,000 targeted people as I did this past week for one of my clients. That’s an absurd return – OK, not absurd– but it’s pretty damn good for less than $50.

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An Apology To Brands On Behalf Of Social Media Experts Everywhere

by · April 14, 2014

They don’t all know it yet, but social media experts, promoters, advocates and douchebags everywhere owe brands an apology. Granted, we were well intended when this whole thing started. We thought we were doing you right. In many cases we were. But as time went on and the industry matured, some of us saw the *slight* error of our ways.

It seems that brands have been mistaken about how human they can be. They’ve been convinced, by us, that they too can earn a never-ending stream of comments and likes and re-tweets and shares and thumbs up and so on. They too can just sit and write a little Tweet or Facebook post or blog entry and, for absolutely no more money or effort have hundreds or thousands of people see, read, react, respond and refer.

24 comments

How To Double Your Marketing Effectiveness By Combining Content Marketing And Social

by · April 12, 2014

In 2014, content marketing is expected to become a much more widely used marketing tactic. In fact, in a recent survey, 74% of brands expect to increase their content marketing spend in 2014. However, as Jason Falls rightly pointed out, content marketing alone will fail.

Over 2013 and the first part of 2014, many brands have been pummelled online. Facebook’s updated algorithm now means brand pages receive on average a pathetic 2% organic reach. Meanwhile, Google released a series of algorithm updates resulting in brutal penalizations of previously high ranking sites who had been using shady tactics in the past. With all the hype around content marketing, there is the risk that businesses and marketers will see it as a golden egg, and then cut expenditure on SEO and Social Media, which are actually both vital channels.

11 comments

Facebook In Its Final Days?… Maybe Not

by · April 11, 2014

The eulogy for Facebook has been written. Its death has been predicted for months now. However, as a member of the Millennial Generation who uses Facebook on a daily basis, I think we may be premature in our prediction of Facebook’s doom. To be sure I wasn’t the only Millennial still avidly using Facebook, I surveyed 50 of my college peers, ranging from ages 18 to 24.

My findings prove that this social media giant, at this point, is still far from the digital graveyard where MySpace and its ilk rest in peace. You may be surprised to hear that Facebook outranked all of its competitors as the most frequently used platform by participants.

2 comments

Pumping the Brakes

by · April 10, 2014

We’re a competitive bunch, aren’t we? Always in a race. Somewhere. Anywhere. We love being first. We are in a hurry to be first. Always. Endlessly. We are always trying to be first, predict the future and beat our competitors to whatever we predict the next big thing will be. We do it in social all the time. We seem to covet this action. Got to be the first on the latest social platform. Need to be the first fully scaled social selling organization. We even race to be the first to RT something or comment on something.

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The Social Median: Balancing Aggressive and Passive Online Marketing

by · April 9, 2014

As social media continues to take the marketing world by storm, specific strategies have begun to emerge and the marketing world is starting to take note. It’s true that most companies these days establish their presence on social media and other facets of the online world; it’s a rarity for companies to shy away from it. But they don’t all utilize the same techniques, which explains why some business owners and corporations put more weight on it as a marketing strategy than others.

4 comments

10 Books To Inform & Inspire Your Spring

by · April 7, 2014

Normally when I review books it’s because a stack of five or so has accumulated on my desk and I need to move them. If I don’t stop, read and review, I’ll move them to a shelf and never look at them again. After a year or so, I’ll take them to Goodwill or Half Price Books and be done with them.

11 comments