Man, do I have a closet full of hats, both literally and figuratively. I counsel clients with SME Digital and I run a startup called CredHive. I have written post after post challenging marketers to measure, and how the act of measuring alone is a magic bullet. But that’s only part of the story. It’s one thing to measure, but it is another thing to measure what’s really important. And through my work with both SME Digital and CredHive, I can tell you that there are only four metrics that matter. And four of them are aligned with what the C-suite is looking for. These metrics will put you in a position to growth hack yourself where you need to be and will point out any problems you may have in your products, services, or brand.
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