Have you ever been in a restaurant and sat next to a table where everyone was glued to their cell phone and didn’t even look at each other or talk? Have you ever gone to a networking event to find that the only ones connecting were those that already knew each other? Do you ever have to ask your kids to put down their devices and look you in the eyes while you are talking?

Nichole Kelly

About the author

Nichole Kelly is the CEO of Social Media Explorer|SME Digital. She is also the author of How to Measure Social Media. Her team helps companies figure out where social media fits and then helps execute the recommended strategy across the “right” mix of social media channels. Do you want to rock the awesome with your digital marketing strategy? Contact Nichole

Switcher Studio Democratizes Video Production

by · September 29, 2014

It’s hard for me to be really interested in a new app or startup these days. So many ideas, so few honest assessments. At a recent meeting to discuss the startup scene in Louisville, Tony Schy of Velocity Indiana — an accelerator just across the river in Southern Indiana — said our market has the problem of being afraid to call each other’s babies ugly.

It’s not just a Louisville problem. It’s a startup problem.

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ICYMI: From the iPhone 6 to Emma Watson Nude

by · September 26, 2014

Social media moves pretty fast. If you don’t stop and look around once in a while, you could miss it.  In order to help you keep up, the team here at SME Digital has distilled the biggest stories of the past week into one easy to digest chunk.

As expected, the release of the new iPhone 6 dominated the headlines, but not for the reasons that you might suspect.  Joan Rivers sang it’s accolades from beyond the grave while shockingly gullible new owners saw their shiny new toy go up in smoke thanks to the new iOS8 Wave recharging feature. Apple has already pulled the first update for iOS8 after users complained about the feature which disables cellular communication. After attempting to see if their new iPhone 6 Plus will bend [spoiler alert: it does!], owners have been shamed into exchanging bent phones for the new Blackberry Passport.

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The Six Be-attitudes of Social Marketing

by · September 24, 2014

I have spent my last few posts preaching, from telling you to skinnydip with your audience to chastising you for not being fully present, from telling you to quit liking Facebook Pages to demanding that you be more awesome. Today…well, I’m taking a step back and finding a zen calm in remembering the spirit of social marketing. Getting back to the roots, if you will, I have landed on six attitudes to ground myself when speaking and interacting via social channels. Attitude isn’t everything in social, but it is certainly a part of everything. Being this vs. that can make or break any given post, conversation, or relationship. Hopefully, some of these Be’s will remind us to be our best selves. Sometimes, it helps to stop doing and start being.

To that end, here are my current Be-attitudes of social marketing. My first hope is that something in these tenets resonates with you, perhaps even inspires; my second hope is that you will add your own Be’s to this list, as I have surely not covered them all. 

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The Best Way To Handle A Crisis Is Become Your Critics

by · September 22, 2014

My, we’ve certainly had our fair share of crises of late. Whether you’re the police in Ferguson, Mo., or Roger Goodell of the NFL, it’s never fun having your organization or self in the news with advocacy groups breathing down your neck. And the media is no help. They often times fan the flames of the crisis more than report on it, sensationalizing details and attempting to echo public outrage.

The new NFL logo went into use at the 2008 draft.

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Hosts and sponsors of ‘Twitter parties’ must be aware of legal risks

by · September 19, 2014

It has been at least a couple years since all brands and marketers realized they needed to have a Twitter presence, if they did not have one already.  But simply being on Twitter is not enough.  Engaging customers, and continually finding new ways to engage them is a must to stay competitive.  Accordingly, many are turning to “Twitter parties.”

According to a 2011 post from Outspoken Media, a Twitter party is “an online event sponsored by your brand that you can use to meet your customers, announce a service, launch a product, or simply get people talking. You pick the time, the hashtag, and people [to] bring into the conversation. Brands love them because they’re cheap, easy to put together and they have the potential to generate hundreds (if not thousands) of tweets about your brand in just a couple of hours.”

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Focusing to level up

by · September 18, 2014

Fall for me is more of a new year. I have always been mentally on a school calendar. Fall means taking a look at things anew. I don’t make many New Year’s Resolutions because I do most of my assessments in the fall at back-to-school time. And in the spirit of leaves turning, let’s take a look at where we are to start thinking about where we can go next.

How can we graduate from where we are to get closer to where we want to be?

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Magic and Marketing; Are You Amazing Your Audience?

by · September 17, 2014

Think of a card, any card…

I am a huge fan of magic. And after dabbling a bit on my own, I have realized that there are three types of audiences for magic: the Uninformed, the Unimpressed, and the Amazed. I wouldn’t call many brands – nor their marketing efforts – magical, but there are interesting similarities when it comes to the growth and evolution of our audiences. And I believe there is something to learn here.

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Why the Photo Explosion Isn’t a Technology Story

by · September 16, 2014

Nearly one trillion photos will be taken in 2014 alone, equal to a quarter of all the photos snapped in the first 170 years of photography’s existence. From retina-resolution selfies to lo-fi cityscapes, this body of content is not just more abundant, but also more diverse in subject matter, style, and authorship than ever before.

But how can brands put this powerful content to work for them? The first step is to get to know the people behind the photos.

Our new ebook The Rise of The Visual Creators focuses on the rise of a new creative class, and the incredible numbers it leaves in its wake.

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