Stop wondering about Social Media Marketing for your business…

Explore: A Social Media Explorer Event A social media explorer event Exploring Social Media What is ESM?

Beginning in 2012, Social Media Explorer will present explore – a series of one-day, intensive seminar and workshop events designed to help YOU, understand, embrace and begin deploying social media marketing in your business efforts. Sign up now! Event crowd

2012 Cities & Dates

  • Dallas – Feb. 17th
  • Nashville – Apr. 13th
  • Minneapolis – Aug. 17th
  • Portland – Oct. 19th
  • Irvine – Nov. 16th
Upcoming Event
Explore Dallas
Buy tickets now!

More Goodness For Explore Dallas-Fort Worth Attendees

by Jason Falls · February 10, 20120 comments

Getting ready for Explore Dallas-Fort Worth on Feb. 17 has been a lot of fun. Probably one of the best parts of the experience for me is finding great sponsors to bring something to the table for participants. We don’t just want vendors who come in, sell-sell-sell and then follow up with more sales emails and the like. We tried hard to identify companies that were going to bring value to you, not just them.

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Jason Falls

About the author

Jason Falls is the founder and editor of Social Media Explorer and its companion learning community Exploring Social Media. He is a leading thinker, educator, speaker and consultant in the world of social media marketing, public relations, digital marketing and communications. Please connect with him on Twitter (@JasonFalls).

Boosting the Content Quality on Your Blog or Website

by Jason Falls · February 9, 2012

Editor’s Note: This is a guest post written by Samantha Peters, an avid blogger who writes about social media, digital marketing, and online communications.

When we talk about blogs and websites these days we often use phrases like “SEO,” “page rank,” and “web statistics.” We pay close attention to our click-throughs, our inbound links, and the way we incorporate advertisers. In short, we approach our sites from a marketing angle and take every opportunity we can to increase and maximize our exposure.

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3 comments

In Social Media, The Fine Line Between Nimble And Fickle

by Ilana Rabinowitz · February 9, 2012

A study by The Center For Marketing Research declared, “blogging declines as new media rules.” Based on results of a survey sent to the Inc 500, the article states, “there is clearly a shift in how these nimble companies are communicating.”

If it is true that blogging is on the decline, then I’d say these companies are more fickle than nimble. Throwing over — or not starting a blog because it’s easier to use Facebook, Twitter or Pinterest is short-sighted and risky. A blog may be an “old” form of social media but it has five benefits that the newer platforms can’t touch.

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What Happened To Saying Something Nice?

by Jason Falls · February 8, 2012

Social media has certainly given the power back to the consumer. But sometimes the consumer doesn’t do nice things with that power. While it could be a matter of perception (the overwhelming sentiment of most brands in online conversational analysis is positive), it certainly seems like the only time we take note of brand mentions online is when someone is whining or bitching about them.

AT&T is one brand that gets unnecessarily beaten about its head and face a lot online. I’ve never quite understood this, perhaps because I’m A) Practical in nature and understand technology messes up sometimes; and B) A fairly happy customer.

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7 comments

Get Out of Your Own Way: 5 Excuses Marketers Use to Avoid Social Media ROI

by Nichole Kelly · February 7, 2012

You see it everywhere. Management teams and marketers desperately want to understand how social media is delivering to the bottom line. Marketers are getting tons of pressure from their management teams and are desperate for a way to prove their strategies are working. With so many chomping at the bit to get at true return on investment (ROI), how has it remained so elusive? Has social media become the marketing channel that we know we need to have, but can’t demonstrate why?

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6 comments

Empowering Your Employees With Social Media

by Jason Falls · February 6, 2012

Editor’s Note: This is a guest post by Emily Eldridge, Senior Vice President of Pure.

It’s tempting to think that employees’ online discussions about your company should be curbed.  Most company policies in the modern workplace exist to protect us from lawsuits – and to ostensibly protect employees from themselves.  While it’s understandable to want control over our corporate image, this fear dimishes our employees’ ability to communicate.  A stronger approach is to empower our staff to be brand advocates.

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Integrating Social Media Across The Organization

by Jason Falls · February 3, 2012

Operationalizing social media across the organization is perhaps on of the most challenging aspects of social media for companies and brands. Too many look at social media as a consumer-facing communications channel and forget that departments from HR to research and development and even internal collaboration among divisions can all be helped by social technologies and strategies.

We’re addressing that issue at Explore Dallas-Fort Worth in several discussions, one major one led by Zena Weist, Vice-President of Digital Strategy for Edelman. Her experience at brands like Embarq, Sprint and H&R Block, plus the brands she’s working with in her current role, gives her a unique and experienced look at how to incorporate social across the organization. She’ll share not just advice, but case studies on how to do it.

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6 comments

How To Hire A Writer For Your Company Blog

by Mark Ivey · February 2, 2012

By now, many social media managers have realized a hardnosed reality: Most subject matter experts within the corporate walls don’t have time (or the skills) to blog. So you have two choices:

  • Write/edit their blogs for them (and give up the rest of your life since writing is very time consuming)
  • Hire a specialist or “real writer” to write for them.

That would be a journalist or professional business writer. (I use these interchangeably, even though there are some solid business writers who were never journalists.)

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