Earlier this year, I wrote a post called the Curse of High Performers. It is one of my favorite posts. People who are rockstars in any organization should get investment because they are making magic for their clients, bosses, and teammates. But, we all know it doesn’t work like that. So, for the people who identify with that post, who are feeling like they are high performers and are expected to do magic for less, this little infographic is for you…Enjoy! 

Tracey Parsons

About the author

Since 1995, Tracey has been developing digital solutions. Currently SME Digital’s lead strategist, she continues to be dedicated to bringing cutting edge, thoughtful and measurable solutions to marketers. With more than 15 years in digital, Tracey not only brings vision, but the tools and strategies to execute against complex next generation concepts. She has worked with some of the world’s most recognized brands to develop and devise cutting-edge social, mobile and digital marketing practices.

Fix Your Broken-Record Content Strategy

by · April 7, 2015

Man, working on content and curating smartly can get so stale. It seems like you see and share the same things over and over again. And then there’s all the blogging to be done. Sometimes, I feel like a broken record about measurement and listening and customer relationships. But, it is all worth it because we get to have a conversation about these subjects, which are really some of my favorite. But, it still gets stale. So, recently, I have found myself really re-evaluating my content strategy and I’ve found four ways that helped me really light a fire under my blogging and curation. And guess what, they came back to measuring and listening – oh the irony!

4 comments

A Parting Gift: 17 Truths For Business And Life

by · April 3, 2015

In an unorthodox move, I (blog editor) am taking a moment to preface Danielle’s post. Today is the last day that she will be haunting the virtual halls here at SME Digital. Though we are selfishly sad to see her go, we are thrilled to watch her continue to grow and spread her wings. She has made a lasting impact on our team, our clients, and our culture. To sum it up, she’s amazing and a total, total rock star. We are honored that she has grown with us and that we now get to share her with the rest of you. Danielle, I will always consider you a dear, dear friend, and I cannot wait to watch you fly.

As I move on from my role at SME Digital, I look back fondly on two great years of professional and personal growth and development. To keep this short and sweet, here are my parting 17 truths that I have learned during my time here:

1 comment

More Articles By Category

Social Media Marketing

Public Relations

Social Media Monitoring

RSSRSSRSS

Media & Journalism

Digital Marketing

Search Engine Marketing

RSSRSSRSS

The Emancipation of Corporate Culture

by · April 1, 2015

Working virtually and having virtual access to your office is becoming increasingly common in today’s workforce. Even the federal government has some options available for virtual employees.

The benefits and drawbacks of working outside of a traditional office space is well-chartered blog territory. What is often missing from the conversation is what it takes to build and sustain a corporate culture of Zappos proportions with an entirely virtual team.

At SME Digital, we have up-leveled working virtually, beyond simply a job that allows you to work out of your home (or local Starbucks) to a fully realized and comprehensive virtual culture. And it’s amazing.

3 comments

The only four metrics that matter

by · March 31, 2015

Man, do I have a closet full of hats, both literally and figuratively. I counsel clients with SME Digital and I run a startup called CredHive. I have written post after post challenging marketers to measure, and how the act of measuring alone is a magic bullet. But that’s only part of the story. It’s one thing to measure, but it is another thing to measure what’s really important. And through my work with both SME Digital and CredHive, I can tell you that there are only four metrics that matter. And four of them are aligned with what the C-suite is looking for. These metrics will put you in a position to growth hack yourself where you need to be and will point out any problems you may have in your products, services, or brand.

4 comments

Shhh….What We Learned From Silence

by · March 30, 2015

Last week, we had zero blog posts published here on socialmediaexplorer.com. Zero. Like, less than one. That’s not only odd for us, it’s unprecedented. And it was uncomfortable. And truthfully it was…odd timing. However, you should know that it was absolutely, 100%, completely part of a well-thought-out, perfectly-executed master plan.

Umm…okay…no it wasn’t.

I’ve thought long and hard about our unintentional blog-hiatus. In fact, as primary editor of this blog, I thought about it day and night. And day. Publishing five (worthy) posts a week surely isn’t easy, but it turns out that it’s actually easier than publishing zero. That sounds odd, but it’s true. But the silence was necessary, it was transparent, and I learned a lot during our time between the words.

4 comments

Google Analytics: How to Use Custom Segments to Up-Level Your Reporting

by · March 19, 2015

The use of Advanced Segments on Google Analytics can be very valuable in giving us a deeper and more accurate picture of performance. Segments allow us to run a control group analysis in which we can isolate different groups of users and compare them to show us where we should be allocating future investments and strategy.

In measuring social’s impact on consideration and conversion, Google Analytics defaults to last-touch attribution, which provides a very narrow view and gives minimal credit to the channel. However, we can create segments that measure the behavior of social media users and compare them to users who do not touch social in order to gain valuable insight as to how each marketing channel impacts our KPI. You can do this type of control group analysis for any group of users by creating Custom Segments.

1 comment

The Single Best Way to Protect Your Company from a Social Media Crisis

by · March 18, 2015

Companies often think they’re protecting themselves by avoiding investing in a social presence. In fact, they’re leaving themselves as wide open as possible to the risks, without gaining any of the benefits.

Although poor management can turn one complaining customer into a full-blown PR crisis, the very worst social crises are generally caused by a much deeper problem that reaches into the past, before the crisis began. Many companies leave themselves exposed by being reticent in developing their social presence.

3 comments

Do You Have Social Media #FOMO or a Social Media Strategy?

by · March 17, 2015

Let’s begin by defining FOMO for those not in the know; FOMO is an acronym for “Fear of Missing Out.” We all have FOMO at various times in our lives and, yes, this extends into our professional lives, as well.

As marketers, it is our job to figure out the most cost efficient way to drive qualified leads/sales. Not only do we need to drive qualified leads/sales, but we also have a quantity of leads/sales that we need to produce.

How do we meet the dual goal of driving the right lead/sales volume at the right cost? By measuring and evaluating every marketing dollar spent using key performance indicators (KPI) and return on investment (ROI). Or so we say.

2 comments