Working virtually and having virtual access to your office is becoming increasingly common in today’s workforce. Even the federal government has some options available for virtual employees.

The benefits and drawbacks of working outside of a traditional office space is well-chartered blog territory. What is often missing from the conversation is what it takes to build and sustain a corporate culture of Zappos proportions with an entirely virtual team.

At SME Digital, we have up-leveled working virtually, beyond simply a job that allows you to work out of your home (or local Starbucks) to a fully realized and comprehensive virtual culture. And it’s amazing.

Suzanne Coblentz

About the author

Where there is marketing madness, Suzanne is ready to bring a method. Suz has evolved alongside the digital marketing world and has over 15 years of experience. She is well versed in all digital paid channels, organic strategies, community management, social strategy and content development. As an Account Manager with SME Digital, creating a process to measure data, optimize performance, and evaluate effectiveness is her mission. Her motto in life is, “Every place has its things and every thing has a place.” With one notable exception, her car, which is a hot mess.

The only four metrics that matter

by · March 31, 2015

Man, do I have a closet full of hats, both literally and figuratively. I counsel clients with SME Digital and I run a startup called CredHive. I have written post after post challenging marketers to measure, and how the act of measuring alone is a magic bullet. But that’s only part of the story. It’s one thing to measure, but it is another thing to measure what’s really important. And through my work with both SME Digital and CredHive, I can tell you that there are only four metrics that matter. And four of them are aligned with what the C-suite is looking for. These metrics will put you in a position to growth hack yourself where you need to be and will point out any problems you may have in your products, services, or brand.

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Shhh….What We Learned From Silence

by · March 30, 2015

Last week, we had zero blog posts published here on socialmediaexplorer.com. Zero. Like, less than one. That’s not only odd for us, it’s unprecedented. And it was uncomfortable. And truthfully it was…odd timing. However, you should know that it was absolutely, 100%, completely part of a well-thought-out, perfectly-executed master plan.

Umm…okay…no it wasn’t.

I’ve thought long and hard about our unintentional blog-hiatus. In fact, as primary editor of this blog, I thought about it day and night. And day. Publishing five (worthy) posts a week surely isn’t easy, but it turns out that it’s actually easier than publishing zero. That sounds odd, but it’s true. But the silence was necessary, it was transparent, and I learned a lot during our time between the words.

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Google Analytics: How to Use Custom Segments to Up-Level Your Reporting

by · March 19, 2015

The use of Advanced Segments on Google Analytics can be very valuable in giving us a deeper and more accurate picture of performance. Segments allow us to run a control group analysis in which we can isolate different groups of users and compare them to show us where we should be allocating future investments and strategy.

In measuring social’s impact on consideration and conversion, Google Analytics defaults to last-touch attribution, which provides a very narrow view and gives minimal credit to the channel. However, we can create segments that measure the behavior of social media users and compare them to users who do not touch social in order to gain valuable insight as to how each marketing channel impacts our KPI. You can do this type of control group analysis for any group of users by creating Custom Segments.

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The Single Best Way to Protect Your Company from a Social Media Crisis

by · March 18, 2015

Companies often think they’re protecting themselves by avoiding investing in a social presence. In fact, they’re leaving themselves as wide open as possible to the risks, without gaining any of the benefits.

Although poor management can turn one complaining customer into a full-blown PR crisis, the very worst social crises are generally caused by a much deeper problem that reaches into the past, before the crisis began. Many companies leave themselves exposed by being reticent in developing their social presence.

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Do You Have Social Media #FOMO or a Social Media Strategy?

by · March 17, 2015

Let’s begin by defining FOMO for those not in the know; FOMO is an acronym for “Fear of Missing Out.” We all have FOMO at various times in our lives and, yes, this extends into our professional lives, as well.

As marketers, it is our job to figure out the most cost efficient way to drive qualified leads/sales. Not only do we need to drive qualified leads/sales, but we also have a quantity of leads/sales that we need to produce.

How do we meet the dual goal of driving the right lead/sales volume at the right cost? By measuring and evaluating every marketing dollar spent using key performance indicators (KPI) and return on investment (ROI). Or so we say.

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Let it go

by · March 16, 2015

Our customers are getting more and more savvy and honestly fed up with our tactics. We make an effort to impede their progress at every turn. We have ads in front of them all day. They know we are subsidizing their free social networks. They go out of their way to skip ads, block posts, and so on. In fact, a Pew study from 2013 that said 86% of internet users have taken steps online to remove or mask their digital footprints.” The number 1 reason: hackers. The number 2 reason: ads! We were put in the same bucket as hackers, friends.

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Raising the bar: Customer relationships

by · March 13, 2015

The past few months I have been a little focused, some may say obsessed, with lowering the bar. From my post on creating less content to my ideas on having a point in your social media marketing. I’ve been talking about being more deliberate, I’ve encouraged people to lower the bar in terms of being useful instead of human and being a trusted resource instead of a thought leader. Well, today, I want us to raise the bar on one thing: customer relationships.

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7 Tools I Could Not Live Without When Working Remotely

by · March 12, 2015

Here at SME Digital, we all work remotely, meaning we have no central office or office space. In this post from 2014, Danielle shares some of the tools that we rely on to ensure we stay in touch, stay efficient, and operate at maximum capacity:

In my last post, I shared a few tips to help you set yourself up for success as a remote-worker. But, getting setup is just the beginning. It takes organization, simplification, and the help of several tools to stay efficient.

Here are the seven tools I rely on to be efficient, effective and to exceed expectations during any given workday:

Basecamp There is nothing more stressful than not having what you need, when you need it. Basecamp is a project management tool that helps you keep everything and everyone in one place. At SME Digital, the agency arm of Social Media Explorer, we use Basecamp for all client and internal projects. Having all communication, meeting notes, deliverables and files in one place, accessible to all internal team members and clients makes projects run smoothly. We also use the task feature that allows us to assign “to-dos” to specific people with a due date to serve as a reminder.

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