I’ve seen a variety of announcements lately from agencies who have recently won awards for everything from best agency to best creative. As happy as I am for all of the agencies and brands whose work is being celebrated, I started to wonder if these award competitions are really highlighting the absolute best work in our industry. To figure this out I started to do some digging to figure out how a company would come to be considered for these awards. I wanted to dive deeper into how winners are selected, but frankly most of the awards don’t disclose detailed information on this front. After going through that process, I was left with more questions than answers. I wanted to throw this out there and see whether or not you feel like the various opportunities to win awards are really finding and highlighting the best marketers, brands, consultants and agencies in the space. There were two areas I found that I think will help kick start the conversation.
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