Stop wondering about Social Media Marketing for your business…

Explore: A Social Media Explorer Event A social media explorer event Explore Digital Marketing Conference What is ESM?

Social Media Explorer presents Explore – a series of one-day, intensive seminar and workshop events designed to help YOU, understand, embrace and begin deploying social media marketing in your business efforts. Sign up now! Event crowd

2012 Cities & Dates

  • Minneapolis – Aug. 16-17th
  • Portland – Oct. 19th
  • Irvine – Nov. 16th
Upcoming Event
Explore Minneapolis
Buy tickets now!

Social Media Measurement Model [Infographic]

by Mark Smiciklas · May 24, 20120 comments

As social media becomes more widely accepted as a business tool, organizations embracing the medium are slowly becoming more adept at creating content and engaging with their audiences. The next step for organizations that are comfortable with the content side of things is the development of a strategy and tactics to measure the performance of their social media activity.

The following model is a work in progress that aims to build on a social media measurement framework developed by John Lovett and Jeremiah Owyang. Here are some notes about the model components:

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Mark Smiciklas

About the author

Mark Smiciklas is a Digital Strategist based in Vancouver, BC. His firm, Intersection Consulting, delivers practical marketing plans and implementation strategies based on the dynamics of online search, social media and brand journalism. Mark is passionate about the evolution of social business, visual thinking & teaching and hangs out full-time at the Intersection Marketing Blog. You can follow Mark on Twitter at Intersection1.

Testing A New Blogging Platform … Wanna Join Me?

by Jason Falls · May 23, 2012

I’m super excited to be testing a new blogging platform that will be unveiled publicly at BlogWorld & New Media Expo in New York next month. Overblog (client) is one of the top blogging platforms in Europe. Until now, they haven’t had a U.S.-focused product. That all changes with not just an English version of the France-based company’s platform, but a whole new platform.

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Everything You Need to Know About Content Strategy, You Learned From Children’s Books

by Jason Falls · May 22, 2012

Editor’s Note: This is a guest post by Molly Niendorf, content and social media manager for Emma email marketing software.

If you work in content, you know that your job involves a lot more than the content you produce. If you write a blog post or publish a webinar or post a YouTube video without a coordinated content strategy in place, your content is no more than the sum of its parts. In fact, it’s probably less.

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Bloggers: Participate In New Research On Blogging

by Jason Falls · May 21, 2012

Calling all bloggers! I’m excited to let you know that Overblog, BlogWorld & New Media Expo and Social Media Explorer are partnering to collect and then present new research on blogging at this year’s BlogWorld New York, June 4-7. But in order to have great insights to share, we need more bloggers to participate in our survey.

If you blog, whether personally or professionally, please take about 10 minutes to participate in this survey which asks some interesting questions not yet posed by other similar efforts. I’ll co-present the results with the Overblog team at BlogWorld & New Media Expo on June 7. You can have the results emailed to you if you choose to share your email address with us. (We won’t abuse that privilege.)

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5 comments

Social Media Explorer Merges With Full Frontal ROI To Form SME Digital

by Jason Falls · May 21, 2012

I’m proud to tell everyone that two of your regular writers here, me and Nichole Kelly, have decided to merge our companies to form a new digital marketing agency. It will be a division of Social Media Explorer called SME Digital. Nichole is now the president of our new effort to combine forces. We’d love to talk to you about how we can help your company with strategy and implementation of social media and digital marketing to produce measures that connect with the three things that matter: sales, revenue and cost.

For the official company word, visit our release on PitchEngine.

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28 comments

The Business Survival Reading List

by Ilana Rabinowitz · May 18, 2012

Disruption. If one word exemplifies what’s happening to the world of business today, that’s it. The high-speed pace of technological change, with its ability to disrupt business models and pricing has made disruption an everyday reality.  This point came home to me when I heard Ray Kurzweil speak at a Shop.org conference on how the rate of change is doubling every year and what that means for the future.  When you see the trajectory of change, and what it means to the not-too-distant future, you can’t help but feel a powerful sense of urgency about keeping pace. The only way to avoid being eliminated from the game in this environment is to disrupt yourself.

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6 comments

The 5 Secrets Of Email Marketing Webinar

by Jason Falls · May 17, 2012

In case you missed it yesterday, my buddy (and now co-author) DJ Waldow and I threw together a quick webinar revealing five secrets of email marketing. It was a tee-up to share the news about our new book, The Rebel’s Guide to Email Marketing, which you can pre-order now on Amazon. It will hit stores late summer/early fall.

We recorded the webinar for those of you who couldn’t make it live so you could enjoy the content, as well. It’s fast, fun and useful. Enjoy!

Thanks for sharing in the celebration for the new book. Preorder your copy now!

Permanent link to this post (100 words, estimated 24 secs reading time)
9 comments

5 Ways to Measure Blogger Outreach ROI

by Stephanie Schwab · May 17, 2012

A friend of mine recently emailed me to say that she has a new client but they’re wary of doing a blogger outreach program, and do I have any metrics about outreach ROI, especially for driving sales?

I wrote back: You’re asking for the holy grail.

However, while linking ROI to blogger outreach is not simple, it’s also not impossible. Think about the decades (centuries?) of PR people who have gone before us. How did they determine ROI on media outreach when all they had was “impressions” (a very fuzzy number that was, and is: self-reported from print and broadcast media)?

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3 comments

Introducing The Rebel’s Guide To Email Marketing

by Jason Falls · May 16, 2012

If you joined DJ Waldow and me today for our 22-minute webinar on five secrets to email marketing, you learned that one of the secrets was that he and I have written a book. I’m proud to tell all of you that The Rebel’s Guide To Email Marketing is now available for pre-order on Amazon and will be in your local book stores late this summer.

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5 comments

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