The past few months I have been a little focused, some may say obsessed, with lowering the bar. From my post on creating less content to my ideas on having a point in your social media marketing. I’ve been talking about being more deliberate, I’ve encouraged people to lower the bar in terms of being useful instead of human and being a trusted resource instead of a thought leader. Well, today, I want us to raise the bar on one thing: customer relationships.
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