#TBT: This post was originally published on April 28, 2014. And we believe it still holds very true.

My social media hippie friends have their collective organic panties in a tofu wad over my recent rants about how brands can’t really be human. Hey? The truth hurts, especially when you’ve been telling your clients the opposite for 8-10 years.

Sorry. They don’t call me an “instigator” for nothing, I guess.

Jason Falls

About the author

Jason Falls is a leading thinker, speaker and strategist in the world of digital marketing and is co-author of two books, No Bullshit Social Media: The All-Business, No-Hype Guide To Social Media Marketing and The Rebel's Guide To Email Marketing. By day, he leads digital strategy for Elasticity, one of the world's most innovative digital marketing and public relations firms. Follow him on Twitter (@JasonFalls).

Can Social Marketers Learn Anything from NASCAR?

by · March 4, 2015

Admission time: I’m a NASCAR fan. If you met me in the coffee shop, it wouldn’t be your first guess, but it’s true. I record every race and watch every lap. *whew* Feels good to get that off of my chest. But why am I getting that out in the open? Because I think there are important lessons we marketers can learn from the sport.

Wait, brands learn from NASCAR? Unless your fans are spending hours of their time with your brand/content, and truly enjoying it, yup.

0 comments

7 Key Attributes for Working Outside of the Box

by · March 3, 2015

Most traditional organizations are not setup to foster independent action or even collaboration. Teams, hierarchies, and silos can inhibit employees from realizing their full potential. There are often legacy systems and a labyrinth of company processes, which can prevent teams from working together.

I am very thankful that here at SME Digital things work differently than most consultancies or agencies. For starters, our entire team works virtually, and we see each other (in person) only a couple of times a year. Also, we lack set work hours and don’t even have a vacation/PTO policy…well at least not like anything you have ever heard of (learn more here.) And in my time here, I have noticed certain attributes in our employees that help us thrive.

4 comments

More Articles By Category

Social Media Marketing

Public Relations

Social Media Monitoring

RSSRSSRSS

Media & Journalism

Digital Marketing

Search Engine Marketing

RSSRSSRSS

9 reasons your social recruiting strategy sucks

by · March 2, 2015

Author’s note: I am cold and tired of winter. This post is particularly cranky

Social recruiting has been around for quite some time. In fact, I remember developing my first social recruiting strategy about 9 years ago and it involved MySpace (hello, dating myself!). And sadly, not much has changed in this time. Social media is such a huge missed opportunity for recruiting. With over a billion people using social tools, the chances are really solid that your purple squirrel is out there and they are using one of the many social channels.

0 comments

Google Analytics: How to Define Goal Conversions

by · February 27, 2015

Avoid committing crimes against humanity by making sure you are using goals on Google Analytics to effectively evaluate your digital presence and advertising. Sure, that statement might be exaggerated, but there is still some validity in it. Are you getting the most you can out of Google Analytics? In order to determine the effectiveness of your digital presence or advertising campaign, a strong understanding of goal conversions in Google Analytics is crucial. The primary objective in digital marketing is to lead users toward your conversion points. So this takes us back to our initial point, how do we get the data to prove that our campaign actually has been successful in achieving our set objectives? The way in which you set up and track your goal conversions and events is critical in providing your company with the most valuable data. Track and analyze your company’s performance using measures that are tailored to your primary goals and objectives.

2 comments

It’s All In The Mix

by · February 26, 2015

Today’s marketers have a bevy of channels to choose from. Despite the plethora of options, the job is to drive sales in some form or fashion. With that single-minded goal, marketers often have to place the focus on the channels that have a more direct route to the sale (also known as the shortest path to conversion).

0 comments

Fire Your Social Media Team Today, and Hire Ron Swanson, Instead

by · February 25, 2015

Yesterday, Tracey Parsons argued that Leslie Knope would be the quintessential social media manager. And she would be right, if we had never been introduced to the brilliance that is Ron Swanson. In Leslie, Tracey saw the light; in Ron, I saw the right: no-nonsense, no frills, damn your drama, stick to the point, and survive. Those should be the tenets of any good manager. Want more proof?

Check out the Prezi below:

2 comments

Fire your social media team today, and hire Leslie Knope, instead

by · February 24, 2015

For the last seven seasons, I have seen the light. And she is Parks and Recreation’s chief of everything awesome, Leslie Knope. She could do any of our jobs way better than we can. Thank God, she’s fiction. In case you don’t believe me, here are 14 reasons Leslie can run circles around all of us; enjoy!

2 comments

Social Media Managers Can Enter to Compete for 100,000€ Grand Prize

by · February 23, 2015

Are you doing some kick ass social media work that deserves to get some credit? Do you want to visit France in the summer? Would 100,000€ make your bank account happy? If you answered HELL YES to all of those questions, then keep reading to find out how you can turn all three of those into a reality.

SoMeRo (a play on Social Media Round) has introduced an international competition specifically designed for social media managers. Personally, I’m excited because I think it’s about time for social media managers to get a little credit for the work they do.

Social media managers are those incredibly important people who do the real work and get very little of the credit. They are those people who have to watch every single word they type to their audiences for fear of a major media blow-up that leaves their name in the dust and jobless. They are those people who are on call over the weekends, in the evenings, and even on holidays in case a “crisis” breaks out. It’s time for social media managers to be in the spotlight and this contest is a great step in the right direction. Oh and did I mention 200,000€ were divided up for the prizes, and the top prize is 100,000€? Here are the details.

0 comments