Spoiler: This post is right up your alley. How do I know? Let’s just say I have done my research.

As marketers, we often think we understand our target audience. We think we know what kind of content they want, and we also think we know what topics they find interesting. No one creates content assuming it’s off the mark; instead, we assume that our effort is worth something (interest, buzz, value, connection, etc.).

Turns out, we assume a lot, primarily that we’re hitting the mark. And maybe our assumptions are correct…but wouldn’t it be great if we could prove it? We can. Here’s how.

Suzanne Coblentz

About the author

Where there is marketing madness, Suzanne is ready to bring a method. Suz has evolved alongside the digital marketing world and has over 15 years of experience. She is well versed in all digital paid channels, organic strategies, community management, social strategy and content development. As an Account Manager with SME Digital, creating a process to measure data, optimize performance, and evaluate effectiveness is her mission. Her motto in life is, “Every place has its things and every thing has a place.” With one notable exception, her car, which is a hot mess.

I Believe Our Interns Are Our Future

by · April 23, 2015

I openly refer to myself as the Chief Executive Master Overlord (CEMO) of the internship program here at SME Digital. Admittedly, that might be an overstatement, but the fact remains that we have successfully nurtured our two interns over the past few months into full-time positions. And that isn’t a happy mistake; it’s the completion of a happy plan.

We promote our internship program as “not your typical internship” and we mean that. No coffee runs, no copier duty, no disrespect, no boring stuff. As a small yet powerful team, the success of our interns is absolutely tied to our own successes. Recognizing that is step one to running a prominent, fruitful program, but getting there takes planning and forethought. I’ll share with you some of our strategies and learnings, and I would love to hear yours (the comment section is yours).

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7 Things Your Community Manager Needs Right Now

by · April 21, 2015

One of our clients onboarded a new community manager for the re-launch of social for their brand this month. As their partner, we had the honor to onboard this person and build a great manual to get them started. As we built the manual and shared it with the new community manager, we realize that so many people would benefit from the contents of this manual. When starting a new job, it’s hard to know what’s expected of you in your new role. It can be overwhelming.

It was exciting to see that this company cared so much about the incoming talent that they had us create and train them on this document. There were seven sections to the document and each section had a ton of detail, but the idea was to create this so that it could continually live and grow over time as the community and the role changed. So, what were the seven most important things that the community manager needed to know? Well, here goes:

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To High Performers Everywhere

by · April 14, 2015

Earlier this year, I wrote a post called the Curse of High Performers. It is one of my favorite posts. People who are rockstars in any organization should get investment because they are making magic for their clients, bosses, and teammates. But, we all know it doesn’t work like that. So, for the people who identify with that post, who are feeling like they are high performers and are expected to do magic for less, this little infographic is for you…Enjoy! 

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Fix Your Broken-Record Content Strategy

by · April 7, 2015

Man, working on content and curating smartly can get so stale. It seems like you see and share the same things over and over again. And then there’s all the blogging to be done. Sometimes, I feel like a broken record about measurement and listening and customer relationships. But, it is all worth it because we get to have a conversation about these subjects, which are really some of my favorite. But, it still gets stale. So, recently, I have found myself really re-evaluating my content strategy and I’ve found four ways that helped me really light a fire under my blogging and curation. And guess what, they came back to measuring and listening – oh the irony!

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A Parting Gift: 17 Truths For Business And Life

by · April 3, 2015

In an unorthodox move, I (blog editor) am taking a moment to preface Danielle’s post. Today is the last day that she will be haunting the virtual halls here at SME Digital. Though we are selfishly sad to see her go, we are thrilled to watch her continue to grow and spread her wings. She has made a lasting impact on our team, our clients, and our culture. To sum it up, she’s amazing and a total, total rock star. We are honored that she has grown with us and that we now get to share her with the rest of you. Danielle, I will always consider you a dear, dear friend, and I cannot wait to watch you fly.

As I move on from my role at SME Digital, I look back fondly on two great years of professional and personal growth and development. To keep this short and sweet, here are my parting 17 truths that I have learned during my time here:

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The Emancipation of Corporate Culture

by · April 1, 2015

Working virtually and having virtual access to your office is becoming increasingly common in today’s workforce. Even the federal government has some options available for virtual employees.

The benefits and drawbacks of working outside of a traditional office space is well-chartered blog territory. What is often missing from the conversation is what it takes to build and sustain a corporate culture of Zappos proportions with an entirely virtual team.

At SME Digital, we have up-leveled working virtually, beyond simply a job that allows you to work out of your home (or local Starbucks) to a fully realized and comprehensive virtual culture. And it’s amazing.

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The only four metrics that matter

by · March 31, 2015

Man, do I have a closet full of hats, both literally and figuratively. I counsel clients with SME Digital and I run a startup called CredHive. I have written post after post challenging marketers to measure, and how the act of measuring alone is a magic bullet. But that’s only part of the story. It’s one thing to measure, but it is another thing to measure what’s really important. And through my work with both SME Digital and CredHive, I can tell you that there are only four metrics that matter. And four of them are aligned with what the C-suite is looking for. These metrics will put you in a position to growth hack yourself where you need to be and will point out any problems you may have in your products, services, or brand.

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Shhh….What We Learned From Silence

by · March 30, 2015

Last week, we had zero blog posts published here on socialmediaexplorer.com. Zero. Like, less than one. That’s not only odd for us, it’s unprecedented. And it was uncomfortable. And truthfully it was…odd timing. However, you should know that it was absolutely, 100%, completely part of a well-thought-out, perfectly-executed master plan.

Umm…okay…no it wasn’t.

I’ve thought long and hard about our unintentional blog-hiatus. In fact, as primary editor of this blog, I thought about it day and night. And day. Publishing five (worthy) posts a week surely isn’t easy, but it turns out that it’s actually easier than publishing zero. That sounds odd, but it’s true. But the silence was necessary, it was transparent, and I learned a lot during our time between the words.

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