Most traditional organizations are not setup to foster independent action or even collaboration. Teams, hierarchies, and silos can inhibit employees from realizing their full potential. There are often legacy systems and a labyrinth of company processes, which can prevent teams from working together.

I am very thankful that here at SME Digital things work differently than most consultancies or agencies. For starters, our entire team works virtually, and we see each other (in person) only a couple of times a year. Also, we lack set work hours and don’t even have a vacation/PTO policy…well at least not like anything you have ever heard of (learn more here.) And in my time here, I have noticed certain attributes in our employees that help us thrive.

Suzanne Coblentz

About the author

Where there is marketing madness, Suzanne is ready to bring a method. Suz has evolved alongside the digital marketing world and has over 15 years of experience. She is well versed in all digital paid channels, organic strategies, community management, social strategy and content development. As an Account Manager with SME Digital, creating a process to measure data, optimize performance, and evaluate effectiveness is her mission. Her motto in life is, “Every place has its things and every thing has a place.” With one notable exception, her car, which is a hot mess.

9 reasons your social recruiting strategy sucks

by · March 2, 2015

Author’s note: I am cold and tired of winter. This post is particularly cranky

Social recruiting has been around for quite some time. In fact, I remember developing my first social recruiting strategy about 9 years ago and it involved MySpace (hello, dating myself!). And sadly, not much has changed in this time. Social media is such a huge missed opportunity for recruiting. With over a billion people using social tools, the chances are really solid that your purple squirrel is out there and they are using one of the many social channels.

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Google Analytics: How to Define Goal Conversions

by · February 27, 2015

Avoid committing crimes against humanity by making sure you are using goals on Google Analytics to effectively evaluate your digital presence and advertising. Sure, that statement might be exaggerated, but there is still some validity in it. Are you getting the most you can out of Google Analytics? In order to determine the effectiveness of your digital presence or advertising campaign, a strong understanding of goal conversions in Google Analytics is crucial. The primary objective in digital marketing is to lead users toward your conversion points. So this takes us back to our initial point, how do we get the data to prove that our campaign actually has been successful in achieving our set objectives? The way in which you set up and track your goal conversions and events is critical in providing your company with the most valuable data. Track and analyze your company’s performance using measures that are tailored to your primary goals and objectives.

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It’s All In The Mix

by · February 26, 2015

Today’s marketers have a bevy of channels to choose from. Despite the plethora of options, the job is to drive sales in some form or fashion. With that single-minded goal, marketers often have to place the focus on the channels that have a more direct route to the sale (also known as the shortest path to conversion).

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Fire Your Social Media Team Today, and Hire Ron Swanson, Instead

by · February 25, 2015

Yesterday, Tracey Parsons argued that Leslie Knope would be the quintessential social media manager. And she would be right, if we had never been introduced to the brilliance that is Ron Swanson. In Leslie, Tracey saw the light; in Ron, I saw the right: no-nonsense, no frills, damn your drama, stick to the point, and survive. Those should be the tenets of any good manager. Want more proof?

Check out the Prezi below:

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Fire your social media team today, and hire Leslie Knope, instead

by · February 24, 2015

For the last seven seasons, I have seen the light. And she is Parks and Recreation’s chief of everything awesome, Leslie Knope. She could do any of our jobs way better than we can. Thank God, she’s fiction. In case you don’t believe me, here are 14 reasons Leslie can run circles around all of us; enjoy!

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Social Media Managers Can Enter to Compete for 100,000€ Grand Prize

by · February 23, 2015

Are you doing some kick ass social media work that deserves to get some credit? Do you want to visit France in the summer? Would 100,000€ make your bank account happy? If you answered HELL YES to all of those questions, then keep reading to find out how you can turn all three of those into a reality.

SoMeRo (a play on Social Media Round) has introduced an international competition specifically designed for social media managers. Personally, I’m excited because I think it’s about time for social media managers to get a little credit for the work they do.

Social media managers are those incredibly important people who do the real work and get very little of the credit. They are those people who have to watch every single word they type to their audiences for fear of a major media blow-up that leaves their name in the dust and jobless. They are those people who are on call over the weekends, in the evenings, and even on holidays in case a “crisis” breaks out. It’s time for social media managers to be in the spotlight and this contest is a great step in the right direction. Oh and did I mention 200,000€ were divided up for the prizes, and the top prize is 100,000€? Here are the details.

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Listen To This: We All See The Board, But What Game Are You Playing?

by · February 20, 2015

As you can tell from my first six installments of the “Listen To This” series (1, 2, 3, 4, 5, 6), I listen to a lot of podcasts. Most of the time, I’m into industry shows (Marketing, Design, Leadership, etc.), but I’ll admit that this week’s inspiration surprised me. I subscribe to a handful of podcasts that I would categorize as Entertainment. I love them, but I love them for being ear candy; their great for making me laugh or think about something other than work. Jay Mohr’s Mohr Stories is one of those shows. With guests that range from musicians to comedians, I often cherish this show for its escape and belly laughs. But inspiration? It happened.

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Testing, Testing: The Economics of Social Conversions, Part 2

by · February 19, 2015

With so many variables at play, how can we dissect our data to give us new insights as to what is actually driving conversions and, ultimately, ROI? How can we measure all the way through the customer journey in order to truly understand what’s working, rather than making biased assumptions based solely on first or last click attributions. After studying Economics & Applied Mathematics, I understand the value of truly grasping the effects of campaigns in order to provide insights that can be built on for optimal growth. In this series, we will approach social analytics from an economic standpoint to understand where we can more efficiently allocate our resources and increase conversions. Save your time and effort for tactics that have proven effectiveness in driving ROI.

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