From the monthly archives:

September 2007

LinkedIn Functionality Available In Facebook App

by · September 25, 2007

NOTE: Since this blog is only in its infancy (not appropriately skinned, etc.), I posted this on my PR blog, The Straight Pitch. It is an appropriate repost here, however.

There was a certain irony in The Straight Pitch receiving its first PR pitch Tuesday. While I suppose there is a nugget of hope in the back of my mind I might one day qualify as a blogger people pitch story ideas to, the notion never really crossed my mind since I help provide pitching advice to PR folks.

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Exploring Social Media?

by · September 24, 2007

Doe AndersonMuch of the impetus for this blog stemmed from a series of discussions I had with Crystal Peterson, Doe Anderson’s Senior Vice President and Director of Human Resources, concerning the separation between online activity of a professional nature and that of a personal one. We both agree it is largely uncharted territory from both an employee rights and an employer per view perspective.

Crystal will be guest authoring on the subject here soon as she and I are working together to develop a spring presentation she will be giving to a group of area young advertising professionals. As we at Doe Anderson begin to develop both company policies and advice on the matters for our clients, I’m sure we’ll discuss, debate and converse about them here.

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Doe Anderson Explores Social Media

by · September 14, 2007

We’ve been taking social media ideas to our clients for a long time now, but only recently have they started to see that social media is not a fad, it’s way of life. Experts estimate that consumers are being bombarded with over 5,000 commercial messages every day. The brands that discover appropriate ways to connect with their consumers through social media, a place where today’s consumers are most comfortable, are brands that will succeed over the long haul.

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