From the monthly archives:

October 2007

Why Networking Socially Beats Social Networking Every Time

by Jason Falls · October 31, 2007

Add friends, send Digg shouts, use the @Twitter function all you want, the real way to grow your blog, business or network of contacts is to pry yourself away from the keyboard, the PDA and interact with other human beings.

MiltonYes, Milton, this mean’s you.

As I ready for Blog World & New Media Expo next week in Las Vegas, I’m compelled to follow good advice and make a list of folks I want to meet, even if it is just for coffee, a cocktail or a handshake and face-to-name connection in the hallway. Even if I do have the advantage of accompanying super blogger Rob May and entrepreneurial whiz Todd Earwood for easy introductions, there are folks I want to connect with that might be scared off by Earwood.

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25 comments

Media Snackers Welcome Here

by Jason Falls · October 30, 2007

It’s official. I’m the Web 2.0 equivalent of upper-middle management. (Not neccessarily a bad thing, I guess.) Just six days after Jeremiah Owyang started the “Do You Respect Media Snackers” meme, I’ve been tagged.

YES! LESS THAN A WEEK! BOO-YAH!

And to boot, I’ve been tagged by the thinking man’s PR wizard, Ike Pigott. (And concurrently by conversation queen Valeria Maltoni at Conversation Agent, though I was unaware of it and added this line after posting … sorry Valeria, and thanks!) So, I’d like to thank the Academy of Cool Social Media and PR Bloggers for allowing me to join the likes of Chris Brogan, Kami Huyse, Todd Defren, Kevin Dugan, Connie Bensen, David Yeo, Connie Reece, Lauren Vargas, Geoff Livingston and a bunch of others in responding.

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20 comments

Why Advertising Will Not Win The Battle Of Social Media

by Jason Falls · October 29, 2007

Jeremy Pepper’s passionate diatribe, “PR Will Lose Social Media To Advertising Because Of Sex,” raises relevant questions about the future of social media. He indicates advertising and marketing will win the fight for control of this (relatively) new medium, thus saying public relations will lose it. (Jeremy is a PR guy by discipline.)

His catchy headline says social media will be overcome because of sex. The explanation details the meaning — that advertising understands how to make the mundane exciting. Pepper then outlines a plan to save PR, though I think he means to save social media. His first point is education.

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10 comments

Measuring The Value Of Social Media: Sales Techniques

by Jason Falls · October 24, 2007

Asking three basic questions of a small handful of social media measurement vendors should be an easy enough task to fulfill. Unfortunately, outreach to vendors normally means initial contact with someone in sales. And if you’ve ever encountered a salesperson that will simply give you the short answers to three basic questions, you’d be the first.

Tape MeasureNothing against sales people – I normally do enjoy learning about their products, listening to the approach, gauging their confidence and knowledge – but let’s face it. If I had time to take sales calls all day, when would I blog?

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0 comments

Measuring The Value of Social Media: SEO Starting Point

by Jason Falls · October 23, 2007

Selecting a vendor for anything can be mind-numbing. It can also be frustrating if you instigate the process with outreach asking for information. This is the first in a multi-post miniseries on selecting a measuring mechanism for my agency’s social media efforts. The process of narrowing down our choice has been an interesting microcosm of the sales process as it relates to SEO and SEM, actual sales contact and closing the deal.

My starting point, of course, was a web search. We would try to find four to five vendors, contact each requesting information or a call back and go from there. Using Google, I typed in “social media measurement.” The screen capture is below:

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11 comments

8 Things Conference Officials Don’t Advertise

by Jason Falls · October 19, 2007

Having recently returned from SMX Social Media and gearing up for Blog World Expo and Executing Social Media – yes, I’m going to be conferenced out by Thanksgiving – you could say much of my spare thought has centered around conferences, networking and the like. Many of my SMX friends have posted recaps, thoughts, and opinions about the event that are far better than anything I could offer, but the subject matter of conferences in general is top-of-mind.

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7 comments

What Does Web 2.0 Mean?

by Jason Falls · October 17, 2007

Translating Web 2.0 to co-workers, friends, bosses and clients can be daunting. Thanks to Ed Lee at Blogging Me/Blogging You and to Marc Evans at MarcEvansTech.com, plus Frank Gruber at Somewhat Frank for directing us to Cultural Anthropologist (there’s a theme beginning if you refer to my last post) Michael Wesch at Kansas State University and his video “Web 2.0 … The Machine is Us/ing Us.”

[youtube]http://www.youtube.com/watch?v=6gmP4nk0EOE[/youtube]

[tags]web 2.0, how-to, video[/tags]

Permanent link to this post (72 words, estimated 17 secs reading time)
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8 Principles of Karmic Communication

by Jason Falls · October 17, 2007

You don’t have to be a fan of Constantin Basturea or even a friend-of-a-friend of Christin Eubanks to know Converseon hires good people. But the person that hires the good people proved to be one his own self this morning as CEO Rob Key presented at SMX Social Media in the “Evangelist – The Marketer’s Role in Social Media Marketing,” session.

Peaceful As brand evangelism is what my agency does, I felt it so important to pay attention and see if there were any brilliant insights in the presentation, that I blew off a chance to talk Dave McClure’s ear off enough that one of his 500 hats fell off. Fortunately, he’s a fellow Mountaineer, so he’ll forgive me.

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10 comments

Duping Digg Hot Topic At SMX Social Media

by Jason Falls · October 16, 2007

Digg.com was the primary topic of discussion at SMX Social Media Tuesday and why not? In Chris Winfield‘s words, “Digg is all that anybody cares about.”

www.flickr.com

The comments and the vibes I got from the discussion, mostly the “Extra! Extra! The Social News Sites” panel featuring Winfield, Neil Patel and Tamar Weinberg, were, however, a little contradicting to what I consider the generally agreed upon appropriate approach to social media.

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16 comments

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