From the monthly archives:

December 2007

My Hope For 2008

by · December 31, 2007

New Year’s Eve is special for me. It was on this night, now 10 years ago, my wife and I started dating.

HopeAs a result, the holiday is also a day of hope. Tomorrow I’ll hit the ground running with a renewed sense of optimism in just about every aspect of life. Sometimes, that optimism putters out and I renew it a year later. For instance, I’ve resolved to lose weight every year since I was a sophomore in high school. Some years, I’ve lost weight. The problem is that in all of those years, I’ve gained weight too.

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Social Networking Site Gifts Contributors

by · December 28, 2007

What a pleasant surprise I found in my email box today.

Hats Off to You for Contributing!

TripAdvisor Free HatYou posted on TripAdvisor and we’d like to send you a FREE hat as a token of our appreciation.

It’s our way of saying thanks for your wise words, candid comments and priceless photos.

Hurry to get your hat, but please don’t forward this email to friends. Instead, tell them to write a review so we can send them free stuff next year!

I was saddened to click through and discover my account didn’t qualify, but then later received this message:

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Is Advertising A Blog Appropriate?

by · December 27, 2007

Working at an advertising agency, I have the good fortune of seeing the work of incredibly creative people on a regular basis. Unfortunately, the vast majority of what I see is never viewed by the public, or even the client for that matter. A good bit of what advertising creatives do gets left in file 13. (“Creatives” is agency speak for art directors, designers and copywriters.) Only a handful of concepts and campaigns that meet the client’s needs and expectations, or do a particularly outstanding job of communicating on their behalf are taken to the client for review. The rest, some pretty damn good work, is discarded.

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Strategic Planning Is For Your Blog, Too

by · December 26, 2007

One thing I’ve been focusing on lately is new blog development. I’m a big fan of ensuring those who count on me for social media counsel have a mechanism to distribute content, whether it be via a standard corporate blog or even a news release-type content system managed by a blog engine.

Blog PlanSo you (or your boss/client) want to start a blog. You can just whip something up at Blogger.com or WordPress.com and there you have it, right? Well, yes, but just going through the motions and having a place to jot your daily notions isn’t all there is to building a business blog. You wouldn’t just take out an ad before you had a message and some images to go in it would you? You wouldn’t book yourself to speak at a luncheon without having notes or a speech prepared.

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A Christmas Inspiration

by · December 24, 2007

Every neighborhood has a Clark W. Griswold. Just down the block and off in a cul-de-sac within walking distance of my house lives ours. I don’t know his name or really anything about him, but after dark you can’t help but see his house.

Santa’s HouseFrom the individual circles of snowflakes across his roof to the cartoon slide show of images projected on his garage door to the automated deer bending to sip water out of a blue pond, the amount of forethought and work that goes into his annual decoration is just staggering. You need sunglasses at night to take it all in, but it is certainly a welcome visual distraction for our little neck of the woods.

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10 Must Read Blogs For 2008

by · December 21, 2007

Last Friday, I asked each of you the following question:

If you could put 10 RSS feeds in a folder called “MUST READ” that you check first and always, which 10 would you choose?

What’s Important?There were a few responses in the comments section. I got a few more via email and still more from friends on Twitter when I posed the five-count version a few days before the blog post. Thanks to those who responded. You gave me some great suggestions for the development of my own.

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10 Steps To Manage Your Feed Reading Time

by · December 20, 2007

Two weeks ago I looked up from my feed reader and realized I’d been checking feeds for an hour and 12 minutes, non-stop. I was at work. There was a lot to do. And I wasn’t finished.

New Watch“Enough,” I thought. “I have got to get a grip on this. But how?”

RSS feeds can make surfing the web a much more productive and less time consuming activity. But, as I’ve found, they can also control the time you spend online if you let them. At the start of this process, I subscribed to 305 feeds and would routinely see 500-800 different posts per day. I’ve spent the last two weeks wrapping my brain around how to manage my RSS feeds, my time or both to optimize my web browsing experience.

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Sorry Journalists, We Don’t Need You Anymore

by · December 19, 2007

The facts are these:

  • Paid newspaper subscriptions have been steadily declining by a 2-3 percent rate every six months since 2005 (Editor & Publisher)
  • Several major daily newspapers including the Atlanta Journal-Constitution, Miami Herald and Dallas Morning News have experienced steeper declines in subscriptions in 2007. (Editor & Publisher)
  • Viewership for evening news has decreased one million viewers per year for 25 straight years (Nielsen Media Research)
  • 2007 featured the least-watched week in recorded history for the big four television networks (Associated Press)
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Someone Is Building A New Internet

by · December 18, 2007

Spirit Magazine, December 2007Brendan Coffey’s latest article in Spirit Magazine (Ground Floor, p. 61, December 2007 issue) might be the most fascinating thing I’ve read this year (2007, not 2008 for those of you late to find this). Maybe my attention-deficit-disorder RSS reading and similar approach to mainstream media has gotten the best of me, but I was completely unaware the Internet as we know it will someday give way to an entirely new conduit for our lives, electronic and otherwise.

If you’re kind of lost, like I was reading the article, here’s a summary:

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