Comments on: Is Advertising A Blog Appropriate? http://www.socialmediaexplorer.com/social-media-marketing/is-advertising-a-blog-appropriate/ Social Media Consulting, Public Speaking and Education Sun, 12 Feb 2012 01:10:00 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Jason Falls http://www.socialmediaexplorer.com/social-media-marketing/is-advertising-a-blog-appropriate/comment-page-1/#comment-385 Jason Falls Sat, 05 Jan 2008 19:21:28 +0000 http://www.socialmediaexplorer.com/2007/12/27/is-advertising-a-blog-appropriate/#comment-385 Brett -- Agreed. I'll give you a dollar if you find me a copy of Trucker's Weekly! Heh. Brett — Agreed. I’ll give you a dollar if you find me a copy of Trucker’s Weekly! Heh.

]]> By: Brett Traver http://www.socialmediaexplorer.com/social-media-marketing/is-advertising-a-blog-appropriate/comment-page-1/#comment-386 Brett Traver Sat, 05 Jan 2008 18:48:24 +0000 http://www.socialmediaexplorer.com/2007/12/27/is-advertising-a-blog-appropriate/#comment-386 It sounds like Kevin may have hit the nail on the head. He is doing something for his current audience (bumper sticker) and advertising in the medium his audience appreciates. If done appropriately it probably would not turn the tide of acceptance. Kevin seems to be an example of going to right way. However, you wouldn't want to advertise a blog about eco tourism in Trucker's Weekly. (I have no idea whether there is such a publication.) Bottom line: Do it but tread carefully. It sounds like Kevin may have hit the nail on the head. He is doing something for his current audience (bumper sticker) and advertising in the medium his audience appreciates.

If done appropriately it probably would not turn the tide of acceptance. Kevin seems to be an example of going to right way. However, you wouldn’t want to advertise a blog about eco tourism in Trucker’s Weekly. (I have no idea whether there is such a publication.)

Bottom line: Do it but tread carefully.

]]> By: Jason Falls http://www.socialmediaexplorer.com/social-media-marketing/is-advertising-a-blog-appropriate/comment-page-1/#comment-384 Jason Falls Mon, 31 Dec 2007 18:47:22 +0000 http://www.socialmediaexplorer.com/2007/12/27/is-advertising-a-blog-appropriate/#comment-384 Kevin -- Send me a sticker. It'll be on my car, I promise. And good plan on the alternative rags. Your stuff is right up their ally! Kevin — Send me a sticker. It’ll be on my car, I promise. And good plan on the alternative rags. Your stuff is right up their ally!

]]> By: Kevin http://www.socialmediaexplorer.com/social-media-marketing/is-advertising-a-blog-appropriate/comment-page-1/#comment-383 Kevin Mon, 31 Dec 2007 18:43:17 +0000 http://www.socialmediaexplorer.com/2007/12/27/is-advertising-a-blog-appropriate/#comment-383 I plan on doing a bumper sticker campaign for my readers as well as advertising in small "alternative" newspapers in various regions. I plan on doing a bumper sticker campaign for my readers as well as advertising in small “alternative” newspapers in various regions.

]]> By: Jason Falls http://www.socialmediaexplorer.com/social-media-marketing/is-advertising-a-blog-appropriate/comment-page-1/#comment-389 Jason Falls Sat, 29 Dec 2007 10:02:21 +0000 http://www.socialmediaexplorer.com/2007/12/27/is-advertising-a-blog-appropriate/#comment-389 Hey Brett -- The online community embraces corporate blogs, so long as they are honest, transparent and allow for genuine exchange between the company and the consumer. GM Fastlane, Boeing, Marriott, Dell, Southwest Airlines, Kodak, HP ... all have done or are doing very nice jobs of building a conversation and connection point for customers. My question is whether or not the commercialization of the blog would turn the tide of acceptance. That's one I still don't have an answer for. Thanks for checking in with us. Good to see you here. Hey Brett — The online community embraces corporate blogs, so long as they are honest, transparent and allow for genuine exchange between the company and the consumer. GM Fastlane, Boeing, Marriott, Dell, Southwest Airlines, Kodak, HP … all have done or are doing very nice jobs of building a conversation and connection point for customers.

My question is whether or not the commercialization of the blog would turn the tide of acceptance. That’s one I still don’t have an answer for.

Thanks for checking in with us. Good to see you here.

]]> By: Brett Traver http://www.socialmediaexplorer.com/social-media-marketing/is-advertising-a-blog-appropriate/comment-page-1/#comment-388 Brett Traver Fri, 28 Dec 2007 15:55:02 +0000 http://www.socialmediaexplorer.com/2007/12/27/is-advertising-a-blog-appropriate/#comment-388 Jason -- Not to answer a question with a question, but my knowledge on social media is limited. Does the online community view corporate sponsored blogs with a tainted view already? I believe I fall more inline with your view, but I'm certain whether to advertise a blog or not would be determined by the goal of the blog/client and audience acceptance. Jason — Not to answer a question with a question, but my knowledge on social media is limited. Does the online community view corporate sponsored blogs with a tainted view already? I believe I fall more inline with your view, but I’m certain whether to advertise a blog or not would be determined by the goal of the blog/client and audience acceptance.

]]> By: Jason Falls http://www.socialmediaexplorer.com/social-media-marketing/is-advertising-a-blog-appropriate/comment-page-1/#comment-387 Jason Falls Thu, 27 Dec 2007 18:57:52 +0000 http://www.socialmediaexplorer.com/2007/12/27/is-advertising-a-blog-appropriate/#comment-387 Justin -- Thanks for the input. I see your point but still worry that the community here online may not think it's kosher. Guess I might be being a bit too leery, but I certainly can see it your way. Thanks for stopping by! Justin — Thanks for the input. I see your point but still worry that the community here online may not think it’s kosher. Guess I might be being a bit too leery, but I certainly can see it your way. Thanks for stopping by!

]]> By: Justin Dupre http://www.socialmediaexplorer.com/social-media-marketing/is-advertising-a-blog-appropriate/comment-page-1/#comment-390 Justin Dupre Thu, 27 Dec 2007 13:10:25 +0000 http://www.socialmediaexplorer.com/2007/12/27/is-advertising-a-blog-appropriate/#comment-390 I don't see why it wouldn't be appropriate. We are advertising original content (at least what should be original). A blog is a product. No different than something we can buy in a store. We advertise products. Products are advertised. If you have the money to advertise, than go for it. Justin Dupre I don’t see why it wouldn’t be appropriate. We are advertising original content (at least what should be original). A blog is a product. No different than something we can buy in a store. We advertise products. Products are advertised. If you have the money to advertise, than go for it.

Justin Dupre

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