2008 January | Social Media Explorer

Outing The Ad Business – Holy Fark! Part 3

by Jason Falls · January 31, 2008

Episode 3 of our Holy Fark! series with Fark.com founder and author Drew Curtis turns the focus on traditional media. Curtis says newspapers and television news aren’t in trouble, as many industry watchers say, they’re just used to larger profits. He then takes us through an explanation of why the Internet is outing the advertising model of legacy media as a rip-off and asserts that social media is “the way to go” in terms of reaching audiences.

[youtube]http://www.youtube.com/watch?v=SqUljvpWcss[/youtube]

For more, check out Holy Fark! Part 1 and Holy Fark! Part 2.

[tags]Drew Curtis, Fark, Fark.com, advertising, media, newspapers, mass media, Jason Falls[/tags]

Permanent link to this post (103 words, estimated 25 secs reading time)

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Holy Fark! Part 2: Drew Curtis On Fark, The Book

by Jason Falls · January 30, 2008

In the second of our sit down interviews with Drew Curtis, founder of Fark.com and author of “It’s Not News, It’s Fark,” we learn about media patterns, that Drew’s mom uses IM and is terrified of shingles, Groundhog Day is dumb and proof that the media only cares about New York City lies in the spring time lawn mower stories. Oh, and he tosses out a few swear words, so don’t watch this around the kids.

It’s fair to note, I asked Drew one question and got aÂ 7:25 show out of it.

[youtube]http://www.youtube.com/watch?v=AC-0JoeInHU[/youtube]

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The Tipping Point Is Toast, But Watts Didnâ€™t Burn It

by Jason Falls · January 29, 2008

Clive Thompson’s Fast Company story about Duncan Watts and his stance that books like Malcolm Gladwell‘s The Tipping Point and The Influentials by Ed Keller and Jon Berry are basically bunk â€“ that influencers play only a minor part in trend setting and producing the viral effect so many brands and marketers are in search of â€“ is an interesting read. As Rob May of BusinessPundit.com put it, “I always enjoy seeing conventional wisdom kicked in the face.”

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Holy Fark! Drew Curtis On Fark, Digg, Alexa And More

by Jason Falls · January 28, 2008

Drew Curtis certainly holds nothing back. In this, the first of a multi-part series on Social Media Explorer TV, the Fark.com founder and grand poobah waxes poetic on Fark, Digg, Alexa and more. A word of warning: The interview includes colorful language, so don’t jack up the volume at work or in front of the kids.

[youtube]http://www.youtube.com/watch?v=6FQJCbW4Gtg[/youtube]

Part 2 of the Holy Fark! series is scheduled for Wednesday. In it Drew talks about his book, “It’s Not News, It’s Fark: How Mass Media Tries To Pass Off Crap As News.” Learn more and order your copy here.

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Rebranding The Social Media Release

by Jason Falls · January 25, 2008

Encouraging the evolution of breakthroughs in technology, be it gadgets, processes or just theories, is what defines thought leadership. Maggie Fox and the Social Media Group have done just that with the recent launch of Digital Snippets, a progress milestone in the evolution of the social media press release (or just social media release) and newsroom. They should be applauded and thanked for doing so.

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New Version Of Social Media Release Lacks Essentials

by Jason Falls · January 22, 2008

The evolution of the social media release took another step this week with the unveiling of the Social Media Group’s Digital Snippets. The template (click here for the PDF) differs from the Todd Defren and Shift Communications’ industry standard in several ways, mostly in providing a basic content menu of items for the online user instead of the narrative, digital resource hybrid from Shift’s.

See their application of it with Ford Motor Company here.

The new version is being talked about by industry thought leaders like Geoff Livingston and Paul Gillin, among others, but no one seems to notice the void in what I’ve always considered one of the essential elements of the SMR: embracing context.

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