Comments on: How To Build Brand Communities http://www.socialmediaexplorer.com/2008/01/07/how-to-build-brand-communities/ Thu, 20 Nov 2008 16:20:37 +0000 http://wordpress.org/?v=2.6.3 By: Does your small business have a brand community? — Really Practical Marketing http://www.socialmediaexplorer.com/2008/01/07/how-to-build-brand-communities/#comment-2105 Does your small business have a brand community? — Really Practical Marketing Wed, 11 Jun 2008 10:55:09 +0000 http://www.socialmediaexplorer.com/2008/01/07/how-to-build-brand-communities/#comment-2105 [...] Social Media Explorer blog talks about connecting communities that already existing around a brand - they just don’t know they’re a community yet. [...] [...] Social Media Explorer blog talks about connecting communities that already existing around a brand - they just don’t know they’re a community yet. [...]

]]> By: Andrew Lockhart http://www.socialmediaexplorer.com/2008/01/07/how-to-build-brand-communities/#comment-1425 Andrew Lockhart Tue, 08 Apr 2008 11:53:31 +0000 http://www.socialmediaexplorer.com/2008/01/07/how-to-build-brand-communities/#comment-1425 Great post, Jason. It is remarkable how many people overlook their existing community in an attempt to build a brand community I just penned a post on my blog trying to identify the different types of brand community members and would love to hear your thoughts if you have a moment. Great post, Jason. It is remarkable how many people overlook their existing community in an attempt to build a brand community I just penned a post on my blog trying to identify the different types of brand community members and would love to hear your thoughts if you have a moment.

]]> By: The power of social media | Ellen Roseman http://www.socialmediaexplorer.com/2008/01/07/how-to-build-brand-communities/#comment-834 The power of social media | Ellen Roseman Tue, 15 Jan 2008 23:58:59 +0000 http://www.socialmediaexplorer.com/2008/01/07/how-to-build-brand-communities/#comment-834 [...] a talk in Fredericton. I find some of his stuff mystifying to read, but I liked what he said about building brand communities. Something’s happening [...] [...] a talk in Fredericton. I find some of his stuff mystifying to read, but I liked what he said about building brand communities. Something’s happening [...]

]]> By: Jason Falls http://www.socialmediaexplorer.com/2008/01/07/how-to-build-brand-communities/#comment-765 Jason Falls Tue, 08 Jan 2008 14:59:18 +0000 http://www.socialmediaexplorer.com/2008/01/07/how-to-build-brand-communities/#comment-765 Thank you Mr. Green. Glad to point folks your way. Interesting perspective you have on it all. I've enjoyed reading your stuff. Thanks for stopping by. Thank you Mr. Green. Glad to point folks your way. Interesting perspective you have on it all. I’ve enjoyed reading your stuff. Thanks for stopping by.

]]> By: Lewis Green http://www.socialmediaexplorer.com/2008/01/07/how-to-build-brand-communities/#comment-763 Lewis Green Tue, 08 Jan 2008 13:57:48 +0000 http://www.socialmediaexplorer.com/2008/01/07/how-to-build-brand-communities/#comment-763 Jason, Excellent post, and thank you for the shout out. Valeria asks the right question. Employees are the most important ingredient to building a community around brand. Jason,

Excellent post, and thank you for the shout out. Valeria asks the right question. Employees are the most important ingredient to building a community around brand.

]]> By: “Back Door” Social Media Marketing | Social Media Marketing Strategies from Social Media Marketing Expert Peter Lenkefi http://www.socialmediaexplorer.com/2008/01/07/how-to-build-brand-communities/#comment-758 “Back Door” Social Media Marketing | Social Media Marketing Strategies from Social Media Marketing Expert Peter Lenkefi Mon, 07 Jan 2008 20:59:52 +0000 http://www.socialmediaexplorer.com/2008/01/07/how-to-build-brand-communities/#comment-758 [...] : Ignite Social Media The Value Of Social Marketing Is Growing | Blog Marketing Strategies by Blo.. How To Build Brand Communities | Social Media Explorer » Niche Social Networks Will Continue To Be Hot In 2008 - Social Medi.. 5 Reasons my [...] [...] : Ignite Social Media The Value Of Social Marketing Is Growing | Blog Marketing Strategies by Blo.. How To Build Brand Communities | Social Media Explorer » Niche Social Networks Will Continue To Be Hot In 2008 - Social Medi.. 5 Reasons my [...]

]]> By: “Back Door” Social Media Marketing | Social Media Marketing Strategies from Social Media Marketing Expert Peter Lenkefi http://www.socialmediaexplorer.com/2008/01/07/how-to-build-brand-communities/#comment-759 “Back Door” Social Media Marketing | Social Media Marketing Strategies from Social Media Marketing Expert Peter Lenkefi Mon, 07 Jan 2008 20:59:52 +0000 http://www.socialmediaexplorer.com/2008/01/07/how-to-build-brand-communities/#comment-759 [...] : Ignite Social Media The Value Of Social Marketing Is Growing | Blog Marketing Strategies by Blo.. How To Build Brand Communities | Social Media Explorer » Niche Social Networks Will Continue To Be Hot In 2008 - Social Medi.. 5 Reasons my [...] [...] : Ignite Social Media The Value Of Social Marketing Is Growing | Blog Marketing Strategies by Blo.. How To Build Brand Communities | Social Media Explorer » Niche Social Networks Will Continue To Be Hot In 2008 - Social Medi.. 5 Reasons my [...]

]]> By: Jason Falls http://www.socialmediaexplorer.com/2008/01/07/how-to-build-brand-communities/#comment-757 Jason Falls Mon, 07 Jan 2008 19:14:18 +0000 http://www.socialmediaexplorer.com/2008/01/07/how-to-build-brand-communities/#comment-757 Valeria -- Absolutely. Employees often become the most passionate brand ambassadors, but you have to educate them on the special way they have to communicate with others to build the community. Transparency and honesty are a must and employees don't know that intrinsicly. Robert -- I applaud the CEO you refer to as well. In the case of a new company or product, obviously my post doesn't quite apply as effectivley. Most of the companies and brands I deal with have existing products or services. But building a community of beta testers and early adopters can get a new company over the hump quickly. Thanks for chiming in. Valeria — Absolutely. Employees often become the most passionate brand ambassadors, but you have to educate them on the special way they have to communicate with others to build the community. Transparency and honesty are a must and employees don’t know that intrinsicly.

Robert — I applaud the CEO you refer to as well. In the case of a new company or product, obviously my post doesn’t quite apply as effectivley. Most of the companies and brands I deal with have existing products or services. But building a community of beta testers and early adopters can get a new company over the hump quickly. Thanks for chiming in.

]]> By: Robert Armstrong http://www.socialmediaexplorer.com/2008/01/07/how-to-build-brand-communities/#comment-755 Robert Armstrong Mon, 07 Jan 2008 17:43:43 +0000 http://www.socialmediaexplorer.com/2008/01/07/how-to-build-brand-communities/#comment-755 I am in talks with a CEO who understands the necessity and the dangers of working with the community that will grow around their products. It is a start-up and the product hasn't been released yet, so it is a great time to be involved. I applaud his thinking ahead and his ability to understand he can't do it alone. I am in talks with a CEO who understands the necessity and the dangers of working with the community that will grow around their products. It is a start-up and the product hasn’t been released yet, so it is a great time to be involved. I applaud his thinking ahead and his ability to understand he can’t do it alone.

]]> By: Valeria Maltoni http://www.socialmediaexplorer.com/2008/01/07/how-to-build-brand-communities/#comment-754 Valeria Maltoni Mon, 07 Jan 2008 17:43:07 +0000 http://www.socialmediaexplorer.com/2008/01/07/how-to-build-brand-communities/#comment-754 How about employees as the first community that rallies around a company? Do they qualify even if they are inside? ;-) How about employees as the first community that rallies around a company? Do they qualify even if they are inside? ;-)

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