Comments on: How To Build Brand Communities

By: Brand Communities: If You Build Them, Customers Will Come | Strategic Social Media

Sun, 08 May 2011 00:27:55 +0000

[...] the product or lower its cost, they should improve and create new creations. Lastly, they need to focus on the needs of the customer, because that is how to sustain a brand [...]

By: 10 Sure-Fire Ways To Alienate Your Brand Evangelists

10 Sure-Fire Ways To Alienate Your Brand Evangelists — Fri, 08 Oct 2010 10:02:04 +0000

[...] that you have a boat-load of customer evangelists, it’s important to wrangle them together into a structured community under your banner. Sure, they’re unpaid and unofficial ambassadors. Sure, they have their own [...]

By: Wonâ€™t You Be My Neighbor? Building Brands By Nurturing Community| Social Media Monitoring | Listen. Learn. Engage.

Tue, 29 Jun 2010 11:38:36 +0000

[...] Social Media Explorerâ€™s Jason Falls argues that it can be even more effective to implement social engagement by connecting communities that already populate the virtual landscape. He gives the example of [...]

By: Does your small business have a brand community? — Really Practical Marketing

Wed, 11 Jun 2008 10:55:09 +0000

[...] Social Media Explorer blog talks about connecting communities that already existing around a brand – they just don’t know they’re a community yet. [...]

By: Andrew Lockhart

Andrew Lockhart — Tue, 08 Apr 2008 11:53:31 +0000

Great post, Jason. It is remarkable how many people overlook their existing community in an attempt to build a brand community I just penned a post on my blog trying to identify the different types of brand community members and would love to hear your thoughts if you have a moment.

By: The power of social media | Ellen Roseman

The power of social media | Ellen Roseman — Tue, 15 Jan 2008 23:58:59 +0000

[...] a talk in Fredericton. I find some of his stuff mystifying to read, but I liked what he said about building brand communities. Something’s happening [...]

By: Jason Falls

Jason Falls — Tue, 08 Jan 2008 14:59:18 +0000

Thank you Mr. Green. Glad to point folks your way. Interesting perspective you have on it all. I’ve enjoyed reading your stuff. Thanks for stopping by.

By: Lewis Green

Lewis Green — Tue, 08 Jan 2008 13:57:48 +0000

Jason,

Excellent post, and thank you for the shout out. Valeria asks the right question. Employees are the most important ingredient to building a community around brand.

By: “Back Door” Social Media Marketing | Social Media Marketing Strategies from Social Media Marketing Expert Peter Lenkefi

Mon, 07 Jan 2008 20:59:52 +0000

[...] : Ignite Social Media The Value Of Social Marketing Is Growing | Blog Marketing Strategies by Blo.. How To Build Brand Communities | Social Media Explorer » Niche Social Networks Will Continue To Be Hot In 2008 – Social Medi.. 5 Reasons my [...]

By: “Back Door” Social Media Marketing | Social Media Marketing Strategies from Social Media Marketing Expert Peter Lenkefi

Mon, 07 Jan 2008 20:59:52 +0000

By: Jason Falls

Jason Falls — Mon, 07 Jan 2008 19:14:18 +0000

Valeria — Absolutely. Employees often become the most passionate brand ambassadors, but you have to educate them on the special way they have to communicate with others to build the community. Transparency and honesty are a must and employees don’t know that intrinsicly.

Robert — I applaud the CEO you refer to as well. In the case of a new company or product, obviously my post doesn’t quite apply as effectivley. Most of the companies and brands I deal with have existing products or services. But building a community of beta testers and early adopters can get a new company over the hump quickly. Thanks for chiming in.