Comments on: Social Classes And Social Networking http://www.socialmediaexplorer.com/2008/01/23/social-classes-and-social-networking/ Thu, 20 Nov 2008 09:49:05 +0000 http://wordpress.org/?v=2.6.3 By: What has changed on the Internet since ‘96? (Part I: what has not) « Rebels innovate http://www.socialmediaexplorer.com/2008/01/23/social-classes-and-social-networking/#comment-2688 What has changed on the Internet since ‘96? (Part I: what has not) « Rebels innovate Tue, 21 Oct 2008 19:29:45 +0000 http://www.socialmediaexplorer.com/2008/01/23/social-classes-and-social-networking/#comment-2688 [...] Reading Social Classes and Social Networking (Jason Falls) Popego OpenSocial [...] [...] Reading Social Classes and Social Networking (Jason Falls) Popego OpenSocial [...]

]]> By: Jason Falls http://www.socialmediaexplorer.com/2008/01/23/social-classes-and-social-networking/#comment-910 Jason Falls Wed, 23 Jan 2008 20:25:03 +0000 http://www.socialmediaexplorer.com/2008/01/23/social-classes-and-social-networking/#comment-910 Charles, Your points are certainly applicable to marketing through social networks, either strategically or even individually, but the article was meant more as a sociological look at the make up of each and some (admittedly amateur) philosophising about the ability for Facebook to overcome MySpace in terms of popularity. I agree with your points, just think you mist the gist. Thanks for chiming in, though. Charles,

Your points are certainly applicable to marketing through social networks, either strategically or even individually, but the article was meant more as a sociological look at the make up of each and some (admittedly amateur) philosophising about the ability for Facebook to overcome MySpace in terms of popularity. I agree with your points, just think you mist the gist. Thanks for chiming in, though.

]]> By: Charles Heflin http://www.socialmediaexplorer.com/2008/01/23/social-classes-and-social-networking/#comment-909 Charles Heflin Wed, 23 Jan 2008 17:58:20 +0000 http://www.socialmediaexplorer.com/2008/01/23/social-classes-and-social-networking/#comment-909 The social networks are as good as your ability to capture your audience within them. All of this (is one better than another?) is nothing but speculation and opinion based on ones own ability to drive a social movement to their message within that network. If you have the ability to connect with people, then using one social network over another is a moot point. If they work for your business then use them all... Why pick and choose? What's the point? If your audience is there, you should be too, despite the opinion on which is bigger and better... The social networks are as good as your ability to capture your audience within them. All of this (is one better than another?) is nothing but speculation and opinion based on ones own ability to drive a social movement to their message within that network.

If you have the ability to connect with people, then using one social network over another is a moot point. If they work for your business then use them all… Why pick and choose?

What’s the point? If your audience is there, you should be too, despite the opinion on which is bigger and better…

]]> By: Jason Falls http://www.socialmediaexplorer.com/2008/01/23/social-classes-and-social-networking/#comment-906 Jason Falls Wed, 23 Jan 2008 15:02:11 +0000 http://www.socialmediaexplorer.com/2008/01/23/social-classes-and-social-networking/#comment-906 Kevin -- I, too, have played in the 'space and have seen real growth there. And you're right. It's just a numbers game for me. MySpace is the everybody place. Facebook does lean tech crowd. Sonia -- I can see the development of niche networks around brands becoming very big. (I hope so because I'm advocating it for some clients ... ha!) I do think that consumers will categorize their identities in their networks but only within the networks that compell them to join and share with others. Building brand enthusiasts who live and breathe your brand is what companies need to shoot for. Giving them the tools to celebrate and promote the brand through social networking is, I think, one wave of the future. Thanks to both for chiming in. Kevin — I, too, have played in the ’space and have seen real growth there. And you’re right. It’s just a numbers game for me. MySpace is the everybody place. Facebook does lean tech crowd.

Sonia — I can see the development of niche networks around brands becoming very big. (I hope so because I’m advocating it for some clients … ha!) I do think that consumers will categorize their identities in their networks but only within the networks that compell them to join and share with others. Building brand enthusiasts who live and breathe your brand is what companies need to shoot for. Giving them the tools to celebrate and promote the brand through social networking is, I think, one wave of the future.

Thanks to both for chiming in.

]]> By: SoniaC http://www.socialmediaexplorer.com/2008/01/23/social-classes-and-social-networking/#comment-905 SoniaC Wed, 23 Jan 2008 14:47:58 +0000 http://www.socialmediaexplorer.com/2008/01/23/social-classes-and-social-networking/#comment-905 Jason, thanks for the great research here! I'm wondering if the proliferation of networks through white labeling etc. will eventually turn memberships into a brand alignment thing. As a vehicle of self expression aside, do you think that consumers will start wanting to categorize their identities through the networks they choose to be a part of? Jason, thanks for the great research here! I’m wondering if the proliferation of networks through white labeling etc. will eventually turn memberships into a brand alignment thing. As a vehicle of self expression aside, do you think that consumers will start wanting to categorize their identities through the networks they choose to be a part of?

]]> By: Kevin http://www.socialmediaexplorer.com/2008/01/23/social-classes-and-social-networking/#comment-904 Kevin Wed, 23 Jan 2008 14:46:54 +0000 http://www.socialmediaexplorer.com/2008/01/23/social-classes-and-social-networking/#comment-904 I said in an earlier post that my head almost exploded when I read some of the best marketing posts of 2007 and nobody had anything about myspace but facebook was all over the place. The problem is that most people that write about social media are technosnobs. I got into a fight with Aaron Brazell about this and a few other people. Facebook will NEVER surpass Myspace. Tech people can dismiss the site all they want but I have built a blog audience on there, converted sales for the company I work for, and can create massive word of mouth via that site. The same can't be said for Facebook. I said in an earlier post that my head almost exploded when I read some of the best marketing posts of 2007 and nobody had anything about myspace but facebook was all over the place.

The problem is that most people that write about social media are technosnobs. I got into a fight with Aaron Brazell about this and a few other people. Facebook will NEVER surpass Myspace. Tech people can dismiss the site all they want but I have built a blog audience on there, converted sales for the company I work for, and can create massive word of mouth via that site. The same can’t be said for Facebook.

]]> By: Jason Falls http://www.socialmediaexplorer.com/2008/01/23/social-classes-and-social-networking/#comment-903 Jason Falls Wed, 23 Jan 2008 14:43:43 +0000 http://www.socialmediaexplorer.com/2008/01/23/social-classes-and-social-networking/#comment-903 What? No link? I see how you are. Making me search. Heh. Pownce is an interesting place. I originally got an invite from a Beta user who wanted to share MP3 files with me. We developed a nice network (20 or so) folks who would just pick a theme for the week and upload songs we shared with one another. I found some new music that way. I haven't used it for much else since, though. Maybe I'll go play there some more. I still think the number of users on Facebook makes it too big a sea not to swim in. Here's a question for you, though: What social class applies to Pownce? Twitter? Friendster? What? No link? I see how you are. Making me search. Heh.

Pownce is an interesting place. I originally got an invite from a Beta user who wanted to share MP3 files with me. We developed a nice network (20 or so) folks who would just pick a theme for the week and upload songs we shared with one another. I found some new music that way. I haven’t used it for much else since, though. Maybe I’ll go play there some more.

I still think the number of users on Facebook makes it too big a sea not to swim in.

Here’s a question for you, though: What social class applies to Pownce? Twitter? Friendster?

]]> By: KatFrench http://www.socialmediaexplorer.com/2008/01/23/social-classes-and-social-networking/#comment-902 KatFrench Wed, 23 Jan 2008 13:30:37 +0000 http://www.socialmediaexplorer.com/2008/01/23/social-classes-and-social-networking/#comment-902 Count me among the "over Facebook" crowd. Ironically, if Pownce replaces anything in my social media menu, it'll probably be Facebook, rather than Twitter. If you haven't already seen it, you might find danah boyd's essay on class divisions between Myspace and Facebook interesting. Count me among the “over Facebook” crowd. Ironically, if Pownce replaces anything in my social media menu, it’ll probably be Facebook, rather than Twitter.

If you haven’t already seen it, you might find danah boyd’s essay on class divisions between Myspace and Facebook interesting.

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