Comments on: Rebranding The Social Media Release

By: Release It! · What’s in a name? EPKs vs. IPKs vs. SMNRs vs. MNRs vs. NMRs…

Release It! · What’s in a name? EPKs vs. IPKs vs. SMNRs vs. MNRs vs. NMRs… — Mon, 23 Jun 2008 15:17:20 +0000

[...] news release), SMR (social media release) NMR (new media release) and the recently profered DMR (Digital Media Resource) refer to releases that have multi-media components and are social media enabled with bookmarks, [...]

By: What’s in a name? EPKs vs. IPKs vs. SMNRs vs. MNRs vs. NMRs… « Digital Release

Wed, 11 Jun 2008 12:37:15 +0000

[...] media release) to SMNR (social media news release) to simply ekit to the recently suggested DMR (Digital Media Resource). Honestly, it’s exhausting (and frankly, the cognitive dissonance makes me need another cup of [...]

By: Righting The Ship In The Public Relations Industry | Social Media Explorer

Righting The Ship In The Public Relations Industry | Social Media Explorer — Mon, 09 Jun 2008 10:03:21 +0000

[...] media members don’t like the half-assed approach any more than new media outlets. Like my opinion of the social media press release, this issue is not something for bloggers only. Public relations outreach needs to get better for [...]

By: Dana Theus

Dana Theus — Wed, 13 Feb 2008 02:32:41 +0000

Great post. I’ve been following the subject and agree with you that the SMPR is really just the beginning of a much bigger opportunity. I just posted on this subject and referenced this post. My post is here for those who are interested: http://www.socialmediaexplorer.com/2008/01/25/rebranding-the-social-media-release/

Thanks for the great stuff.

By: Word Of Mouth Driven By Others | Social Media Explorer

Word Of Mouth Driven By Others | Social Media Explorer — Mon, 04 Feb 2008 13:58:59 +0000

[...] that don’t uphold claims their product is better or best. Yes, we would absolutely produce a digital media resource for a client that lacked context if that’s what they insisted [...]

By: Maggie Fox’s Take on Social Media Releases and More » The Buzz Bin

Maggie Fox’s Take on Social Media Releases and More » The Buzz Bin — Thu, 31 Jan 2008 16:10:23 +0000

[...] general marketplace’s reception to the Digital Snippets [...]

By: Social Media Press-Releases – part 2 « Pete’s View

Social Media Press-Releases – part 2 « Pete’s View — Wed, 30 Jan 2008 20:16:59 +0000

[...] out and the elements that should be included. That engendered quite a bit of insightful discussion (here, and [...]

By: Chris Heuer

Chris Heuer — Wed, 30 Jan 2008 06:59:43 +0000

Hi Jason - sorry so late on this one - been busy with client work the past few days…

The other name I had come up with during a prior NMRCast was “structured media release” but I am just putting it out there as another part of the conversation, not necessarily advocating for a new name - the SMPR has seemingly stuck, so thats cool with me…

By: radical trust » Blog Archive » Digital Snippets - Standardizing the Social Media Press Release

Sat, 26 Jan 2008 23:50:21 +0000

[...] Release lacks essentials Social Media Press Release Evolves Slowly, but Nicely On Digital Snippets Rebranding the Social Media Press Release If you like this article, you may save and share it here: [...]

By: Jason Falls

Jason Falls — Sat, 26 Jan 2008 02:00:17 +0000

Hey Maggie,

I wasn’t under the impression you were trying to rename it. Chris Heuer’s video Utterz offered up the question, “What should we call it?” if we were to renamed the social media release. This post was simply a response to that. I guess others didn’t catch that part about Chris’s post (or didn’t watch it). Seems everyone seems to think I just came up with this idea to rename it. Not where my head was.

Thanks for stopping by again!