Comments on: The Tipping Point Is Toast, But Watts Didn’t Burn It http://www.socialmediaexplorer.com/2008/01/29/the-tipping-point-is-toast-but-watts-didn%e2%80%99t-burn-it/ Social Media Consulting, Public Speaking and Education Thu, 18 Mar 2010 19:56:39 -0700 http://wordpress.org/?v=2.9.2 hourly 1 By: Anonymous http://www.socialmediaexplorer.com/2008/01/29/the-tipping-point-is-toast-but-watts-didn%e2%80%99t-burn-it/comment-page-1/#comment-598 Anonymous Mon, 09 Jun 2008 16:25:49 +0000 http://www.socialmediaexplorer.com/2008/01/29/the-tipping-point-is-toast-but-watts-didn%e2%80%99t-burn-it/#comment-598 <strong>...</strong> Ed: ...... …

Ed: ……

]]> By: How Many Claimed To Be "Connected Agencies" This Week | Social Media Explorer http://www.socialmediaexplorer.com/2008/01/29/the-tipping-point-is-toast-but-watts-didn%e2%80%99t-burn-it/comment-page-1/#comment-597 How Many Claimed To Be "Connected Agencies" This Week | Social Media Explorer Thu, 14 Feb 2008 11:00:26 +0000 http://www.socialmediaexplorer.com/2008/01/29/the-tipping-point-is-toast-but-watts-didn%e2%80%99t-burn-it/#comment-597 [...] groups of brand advocates are the new influencers, gang. They are your community. Without them you have little chance of taking any idea to market [...] [...] groups of brand advocates are the new influencers, gang. They are your community. Without them you have little chance of taking any idea to market [...]

]]> By: Power Shift » Distributed Influence Discussion http://www.socialmediaexplorer.com/2008/01/29/the-tipping-point-is-toast-but-watts-didn%e2%80%99t-burn-it/comment-page-1/#comment-596 Power Shift » Distributed Influence Discussion Sat, 02 Feb 2008 04:11:41 +0000 http://www.socialmediaexplorer.com/2008/01/29/the-tipping-point-is-toast-but-watts-didn%e2%80%99t-burn-it/#comment-596 [...] you might also want to check out other thoughtful contributions on the subject from Kami Huyse, Jason Falls, Chris Newton, Clive [...] [...] you might also want to check out other thoughtful contributions on the subject from Kami Huyse, Jason Falls, Chris Newton, Clive [...]

]]> By: Jason Falls http://www.socialmediaexplorer.com/2008/01/29/the-tipping-point-is-toast-but-watts-didn%e2%80%99t-burn-it/comment-page-1/#comment-595 Jason Falls Wed, 30 Jan 2008 03:34:11 +0000 http://www.socialmediaexplorer.com/2008/01/29/the-tipping-point-is-toast-but-watts-didn%e2%80%99t-burn-it/#comment-595 Valeria -- Amen to that. Love the title, too. I'm convinced viral is a scientific process. Brand enthusiasts + outreach X strength of content = viral score. Now if I could only put numbers to all that, I'd have a mint. Valeria — Amen to that. Love the title, too. I’m convinced viral is a scientific process. Brand enthusiasts + outreach X strength of content = viral score. Now if I could only put numbers to all that, I’d have a mint.

]]> By: Valeria Maltoni http://www.socialmediaexplorer.com/2008/01/29/the-tipping-point-is-toast-but-watts-didn%e2%80%99t-burn-it/comment-page-1/#comment-594 Valeria Maltoni Wed, 30 Jan 2008 02:24:46 +0000 http://www.socialmediaexplorer.com/2008/01/29/the-tipping-point-is-toast-but-watts-didn%e2%80%99t-burn-it/#comment-594 Good title! I say we "Forget Influentials: Viral Marketing is About Context". I could see the article would generate a flurry of posts. We've had a conversation among several blogs, too. I think we are ready to think and believe that it is a bit more complex than just pitching a handful of people. Good title! I say we “Forget Influentials: Viral Marketing is About Context”. I could see the article would generate a flurry of posts. We’ve had a conversation among several blogs, too. I think we are ready to think and believe that it is a bit more complex than just pitching a handful of people.

]]> By: Jason Falls http://www.socialmediaexplorer.com/2008/01/29/the-tipping-point-is-toast-but-watts-didn%e2%80%99t-burn-it/comment-page-1/#comment-593 Jason Falls Tue, 29 Jan 2008 18:24:17 +0000 http://www.socialmediaexplorer.com/2008/01/29/the-tipping-point-is-toast-but-watts-didn%e2%80%99t-burn-it/#comment-593 Spike -- Link love is warranted. Great post your ownself. I appreciate the validation. Thanks for stopping by. Todd -- Glad to help out. Hopefully, you'll come back and give us a more complete reaction once you read the piece. Happy flying. Spike — Link love is warranted. Great post your ownself. I appreciate the validation. Thanks for stopping by.

Todd — Glad to help out. Hopefully, you’ll come back and give us a more complete reaction once you read the piece. Happy flying.

]]> By: Links to posts about the Duncan Watts article in Fast Company | Broadcasting Brain http://www.socialmediaexplorer.com/2008/01/29/the-tipping-point-is-toast-but-watts-didn%e2%80%99t-burn-it/comment-page-1/#comment-592 Links to posts about the Duncan Watts article in Fast Company | Broadcasting Brain Tue, 29 Jan 2008 18:08:17 +0000 http://www.socialmediaexplorer.com/2008/01/29/the-tipping-point-is-toast-but-watts-didn%e2%80%99t-burn-it/#comment-592 [...] Social Media Explorer (Jason Falls) [...] [...] Social Media Explorer (Jason Falls) [...]

]]> By: Mark Dykeman http://www.socialmediaexplorer.com/2008/01/29/the-tipping-point-is-toast-but-watts-didn%e2%80%99t-burn-it/comment-page-1/#comment-591 Mark Dykeman Tue, 29 Jan 2008 17:42:17 +0000 http://www.socialmediaexplorer.com/2008/01/29/the-tipping-point-is-toast-but-watts-didn%e2%80%99t-burn-it/#comment-591 Watt's article has certainly sparked some debate! I don't think we can completely discount the concepts that Gladwell talked about, because they do work in some cases (no one else has come up with a better example of the Hush Puppy craze in the 1990s). However, it's a mistake to think that they are the only means of spreading a message. Other people (including Seth Godin, just today) raised the point of passion. That's very important, too. It's a complicated and fascinating subject matter area. Watt’s article has certainly sparked some debate!

I don’t think we can completely discount the concepts that Gladwell talked about, because they do work in some cases (no one else has come up with a better example of the Hush Puppy craze in the 1990s). However, it’s a mistake to think that they are the only means of spreading a message.

Other people (including Seth Godin, just today) raised the point of passion. That’s very important, too.

It’s a complicated and fascinating subject matter area.

]]> By: Todd Defren http://www.socialmediaexplorer.com/2008/01/29/the-tipping-point-is-toast-but-watts-didn%e2%80%99t-burn-it/comment-page-1/#comment-590 Todd Defren Tue, 29 Jan 2008 15:47:45 +0000 http://www.socialmediaexplorer.com/2008/01/29/the-tipping-point-is-toast-but-watts-didn%e2%80%99t-burn-it/#comment-590 Good post. I've got that article in my bag, to read on my flight today. You've given me some good context before I dig in, thanks Jason. Good post. I’ve got that article in my bag, to read on my flight today. You’ve given me some good context before I dig in, thanks Jason.

]]> By: Spike Jones http://www.socialmediaexplorer.com/2008/01/29/the-tipping-point-is-toast-but-watts-didn%e2%80%99t-burn-it/comment-page-1/#comment-589 Spike Jones Tue, 29 Jan 2008 15:08:35 +0000 http://www.socialmediaexplorer.com/2008/01/29/the-tipping-point-is-toast-but-watts-didn%e2%80%99t-burn-it/#comment-589 Thanks for the sweet, sweet link-love, Jason. I think you nailed it: brands need to look for THEIR influentials...which is different for every brand. There's not one group that holds all the keys for all the brands. Keep on keepin' on. Thanks for the sweet, sweet link-love, Jason.

I think you nailed it: brands need to look for THEIR influentials…which is different for every brand. There’s not one group that holds all the keys for all the brands.

Keep on keepin’ on.

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