From the monthly archives:

February 2008

SXSW Offers The Best Networking: Off-Line

by Jason Falls · February 29, 2008

Brian Solis, Chris Heuer and Jason Falls networkingIf there’s one thing I’ve done well professionally through the years is network. A year ago, no one in the social media space, or among national thought leaders on public relations (the basis of my professional discipline) knew who the hell I was. Two years ago, no one in the Louisville market did. Granted, much of that is because I spent 11 years a sports information director and existed in the parallel college athletics universe, but my experience connecting with people professionally through personal interaction has served me well.

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What Is Most Important In Online Community Building?

by Jason Falls · February 28, 2008

There’s a lot of theoretical chatter online these days about building online communities. The people that are actually doing it are few and far between it seems. This week, I kick off the strategic and technical planning for an online community, so I’m moving from philosopher to doer in this space. It certainly feels good to have the opportunity to put the practice behind the preaching, but it is also an intimidating task.

From a tactical standpoint, I wanted to get some third party input on what the most important user features of an online community should be. What better third party to ask than my social media friends. On Wednesday, I Twittered:

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Think Customers, Be Brave, Succeed In Social Media

by Jason Falls · February 27, 2008

Rupp Arena is a geographic and social icon in the state of Kentucky. Not only is it home to the University of Kentucky’s men’s basketball team, arguably the most worshiped group of 13 or so dudes this side of Gethsemane, but it’s where wide-eyed young hillbillies catch little glimpses of the big, wide world by attending concerts.(I was 7th row, center for George Michael’s “Faith” tour and am only ashamed to admit it because my sophomore English teacher was three rows ahead of me and threw her bra on stage.)

Imagine my surprise Monday night when this little number hit my inbox:

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Exploring Social Media Measurement: Collective Intellect

by Jason Falls · February 25, 2008

This entry in our ongoing exploration of social media measurement firms focuses on Collective Intellect of Boulder, Colo. The firm, which began by providing monitoring and intelligence to financial firms, has evolved into a player in the marketplace of social media intelligence gathering. Using a combination of self-serve dashboard facilitation and human analysis and insight recommendation, Collective Intellect (CI) offers a robust monitoring and measurement tool well suited for mid- to large-size corporations.

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Spreading The Joy Of RSS

by Jason Falls · February 22, 2008

The day I took the time to sit down and learn RSS and RSS feeds changed my life. No, there weren’t angelic choruses accompanying beams of light breaking through Moses-like parts in the ceiling. But converting to feeds as a web hyper-user literally trimmed an hour and a half to two hours a day off of my browsing time commitment.

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How To Build A Community Of Brand Enthusiasts

by Jason Falls · February 21, 2008

“We’re really interested in building community!” brand managers enthusiastically say. “We’re hoping a social network, perhaps a CEO blog and, um, er, widgets! We must have widgets. Then we’ll have a community!”

Brand EnthusiastsThe question is, did I hear an actual person say this or is it hypothetical based on the general misunderstanding of social media in the marketing and communications world? Whether it’s real or not, someone said it today. Someone said it yesterday and every day since about mid-2006.

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Quantifying Digg Popularity

by Jason Falls · February 20, 2008

DiggUnderstanding social news communities and how they work is paramount to defining the meaning life. You’re not going to nail it because it’s an evolving answer. But, like the meaning of life (i.e. religion, philosophy, Pink Floyd, etc.) there are always going to be folks trying to frame social news communities, behavior and success.

Dan Zarrella is a digital colleague I’ve come to know by participating on social news sites. He is one such person who is adding to the social media world today with an interesting report and some nifty little tools to better understand social news submissions on Digg.com. Dan’s report, entitled, “Link Attraction Factors” (click title for a PDF download) looks at articles that made the front page of Digg and which produced the most inbound links as a result.

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Twitter Me This … A Guest Post

by Jason Falls · February 19, 2008

BuzzNetworker.com

 

I’m guest posting today on BuzzNetworker.com about the business applications of Twitter. While I’m certain there are many more applications that those I cover, please jump over and chime in with your thoughts.

And thanks to Kevin Palmer for extending the invitation to guest post. It’s an honor.

[tags]Twitter, business, social media, Twitter business applications, microblogging, journalism, communications[/tags]

Permanent link to this post (61 words, 1 image, estimated 15 secs reading time)
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Blogging Tips From An A-Lister

by Jason Falls · February 19, 2008

Rob May built BusinessPundit.com from scratch to one of the top 3,000 blogs on the planet at one point according to Technorati. A co-founder of the Carnival of the Capitalists and one of the first business bloggers in the blogosphere, Rob started blogging in 2003 when Glenn Reynolds of Instapundit.com ignored his business submissions. Suffice to say, he has some wisdom when it comes to blogging. As his final days at BusinessPundit.com approach (he’s sold the blog), Rob sat down with Social Media Explorer to give aspiring bloggers out there some pointers on hitting the A-List.

[youtube]http://www.youtube.com/watch?v=_3lvk5R390Q[/youtube]

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