If there’s one thing I’ve done well professionally through the years is network. A year ago, no one in the social media space, or among national thought leaders on public relations (the basis of my professional discipline) knew who the hell I was. Two years ago, no one in the Louisville market did. Granted, much of that is because I spent 11 years a sports information director and existed in the parallel college athletics universe, but my experience connecting with people professionally through personal interaction has served me well.
The Book
No Bullshit Social Media
Social Media is no longer about chatting with your friends. It’s about driving business. This book shows you how it can for yours.
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“Jason and Erik are the real deal: They blend heartfelt sincerity with technical know-how and experience. This book gives you a lot to chew on, and if you let it, gives you a serious step up on your competition.”
— Chris Brogan, Best-Selling Author of Trust Agents.
From the monthly archives:
February 2008
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