Comments on: How To Build A Community Of Brand Enthusiasts http://www.socialmediaexplorer.com/social-media-marketing/how-to-build-a-community-of-brand-enthusiasts/ Social Media Consulting, Public Speaking and Education Sun, 12 Feb 2012 03:51:00 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Power to the Coca-Cola People | Digital Frontiers http://www.socialmediaexplorer.com/social-media-marketing/how-to-build-a-community-of-brand-enthusiasts/comment-page-1/#comment-28918 Power to the Coca-Cola People | Digital Frontiers Mon, 22 Feb 2010 05:00:40 +0000 http://www.socialmediaexplorer.com/2008/02/21/how-to-build-a-community-of-brand-enthusiasts/#comment-28918 [...] Coca-Cola fans are inspired to tell their stories and share them with a flourishing community of brand enthusiasts. AKPC_IDS += "1599,";Popularity: unranked [...] [...] Coca-Cola fans are inspired to tell their stories and share them with a flourishing community of brand enthusiasts. AKPC_IDS += "1599,";Popularity: unranked [...]

]]> By: Metro http://www.socialmediaexplorer.com/social-media-marketing/how-to-build-a-community-of-brand-enthusiasts/comment-page-1/#comment-689 Metro Thu, 03 Jul 2008 02:23:27 +0000 http://www.socialmediaexplorer.com/2008/02/21/how-to-build-a-community-of-brand-enthusiasts/#comment-689 Very solid info. Your post was exactly what I was looking for. Very solid info. Your post was exactly what I was looking for.

]]> By: radical trust: Advocate Generated Media http://www.socialmediaexplorer.com/social-media-marketing/how-to-build-a-community-of-brand-enthusiasts/comment-page-1/#comment-688 radical trust: Advocate Generated Media Mon, 16 Jun 2008 01:28:35 +0000 http://www.socialmediaexplorer.com/2008/02/21/how-to-build-a-community-of-brand-enthusiasts/#comment-688 [...] one interested. If one participates in a conversation about a product or service, one becomes an enthusiast. As one gains share of voice and credibility, one may become an influencer. If an influencer tends [...] [...] one interested. If one participates in a conversation about a product or service, one becomes an enthusiast. As one gains share of voice and credibility, one may become an influencer. If an influencer tends [...]

]]> By: 32 Resources To Make Your Blog Warm and Welcoming - Day 2 of 7 Days To Making Your Blog Blossom » Personal Edge Insights - Barbara Ling http://www.socialmediaexplorer.com/social-media-marketing/how-to-build-a-community-of-brand-enthusiasts/comment-page-1/#comment-687 32 Resources To Make Your Blog Warm and Welcoming - Day 2 of 7 Days To Making Your Blog Blossom » Personal Edge Insights - Barbara Ling Thu, 05 Jun 2008 18:22:28 +0000 http://www.socialmediaexplorer.com/2008/02/21/how-to-build-a-community-of-brand-enthusiasts/#comment-687 [...] How To Build A Community Of Brand Enthusiasts [...] [...] How To Build A Community Of Brand Enthusiasts [...]

]]> By: Jason Falls http://www.socialmediaexplorer.com/social-media-marketing/how-to-build-a-community-of-brand-enthusiasts/comment-page-1/#comment-686 Jason Falls Tue, 26 Feb 2008 18:25:42 +0000 http://www.socialmediaexplorer.com/2008/02/21/how-to-build-a-community-of-brand-enthusiasts/#comment-686 Thanks for the input and encouragement, Mike. I appreciate the feedback. I've subscribed to your blog for a while now and enjoy the brandspeak! Thanks for stopping by. Thanks for the input and encouragement, Mike. I appreciate the feedback. I’ve subscribed to your blog for a while now and enjoy the brandspeak! Thanks for stopping by.

]]> By: Mike Wagner http://www.socialmediaexplorer.com/social-media-marketing/how-to-build-a-community-of-brand-enthusiasts/comment-page-1/#comment-685 Mike Wagner Tue, 26 Feb 2008 17:26:42 +0000 http://www.socialmediaexplorer.com/2008/02/21/how-to-build-a-community-of-brand-enthusiasts/#comment-685 Jason, Very helpful kick in the seat of the pants article. Drives me crazy when I slip and start on the tools - "The misguided brand manager above is focusing on the tools, not the audience." You've got my mind racing on your last point: "one with your brand". Why build a community if you don't want shared ownership of the brand? Keep creating, Mike Jason,

Very helpful kick in the seat of the pants article.

Drives me crazy when I slip and start on the tools -

“The misguided brand manager above is focusing on the tools, not the audience.”

You’ve got my mind racing on your last point: “one with your brand”.

Why build a community if you don’t want shared ownership of the brand?

Keep creating,
Mike

]]> By: Jason Falls http://www.socialmediaexplorer.com/social-media-marketing/how-to-build-a-community-of-brand-enthusiasts/comment-page-1/#comment-684 Jason Falls Thu, 21 Feb 2008 21:42:55 +0000 http://www.socialmediaexplorer.com/2008/02/21/how-to-build-a-community-of-brand-enthusiasts/#comment-684 Good pointer, Chris. We had a great conversation there about Esuance and that's a great case study example for this piece. Appreciate the reminder. Good pointer, Chris. We had a great conversation there about Esuance and that’s a great case study example for this piece. Appreciate the reminder.

]]> By: ckieff http://www.socialmediaexplorer.com/social-media-marketing/how-to-build-a-community-of-brand-enthusiasts/comment-page-1/#comment-683 ckieff Thu, 21 Feb 2008 20:14:10 +0000 http://www.socialmediaexplorer.com/2008/02/21/how-to-build-a-community-of-brand-enthusiasts/#comment-683 Jason, Wonderful article that I'm going to keep in my bookmarks. Recently, I noted that Esurance doesn't have the courage to say, "We want to encourage <i>the existing community of brand enthusiasts</i> we already have." I wrote about it with this post http://www.1goodreason.com/blog/2008/02/05/where-is-erin-esurance-or-how-not-to-run-a-social-networking-campaign/ and traced some of the best comments here http://www.1goodreason.com/blog/2008/02/08/reactions-to-the-esurance-social-networking-post/ Tanks, Chris Jason,
Wonderful article that I’m going to keep in my bookmarks. Recently, I noted that Esurance doesn’t have the courage to say, “We want to encourage the existing community of brand enthusiasts we already have.”

I wrote about it with this post http://www.1goodreason.com/blog/2008/02/05/where-is-erin-esurance-or-how-not-to-run-a-social-networking-campaign/
and traced some of the best comments here
http://www.1goodreason.com/blog/2008/02/08/reactions-to-the-esurance-social-networking-post/

Tanks,
Chris

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