But good idea! You’re right. Until the average computer user is using it without really knowing it, it won’t be mainstream. But man, what a great world it will be once it is.

I think the latest versions of Outlook - along with virtually all modern browsers - support RSS very well, so I think we’re just waiting for the IT departments of most sizable companies to catch on and upgrade to new versions of Office/Outlook and/or non-Internet Exploder browsers. Once this happens, I bet we’ll see a more rapid adoption of RSS whether the users know it or not.

Until then, I’d guess and hope that most people would continue to embrace RSS unknowingly within their iGoogle, MyYahoo, Netvibes, etc home pages.

I also think we need frequently visited sites to employ cookies or some other mechanism to invite regular users to subscribe in the way that MyBlogLog does. Any good at javascript?

Bigg Success — Using tags and/or RSS feeds you can pull content from image and video sharing sites and imbed them on your blog/website/etc. Therefore your site might not have users but you can still have user generated content as they are generating that content for other sites and services. For instance, if I worked for, say, Folgers, I could pull YouTube videos and Flickr images that users tagged “Folgers” or “coffee” and pull that content into my site.

As for the marketing-oriented name, I can’t wait to see what you come up with.