Comments on: Elements Of Social Media Doesn’t Make Your Site Social

By: The Media & Social Media Series: The Cincinnati Enquirer | Social Media Explorer

Mon, 11 Aug 2008 10:01:20 +0000

[...] blogged before about the Gannett organization’s company-wide website overhauls, but did so by pointing out flaws [...]

By: 4 Ways To Save The Newsroom | Social Media Explorer

4 Ways To Save The Newsroom | Social Media Explorer — Wed, 28 May 2008 10:01:23 +0000

[...] recently chronicled what I view as a largely failed attempt by my local daily, the Courier-Journal, which is a Gannett [...]

By: Ryan Turner

Ryan Turner — Tue, 08 Apr 2008 14:35:30 +0000

Nice post, Jason. This is the very gospel I’m preaching to clients on a near-daily basis. There’s clearly a very strong sense out there in corporate land of the importance of social media, and not a very strong sense at all about how to think of using social media–so your comment about alignment with overall goals is key.

I hear a lot of railing against social media for its own sake, but not a lot of constructive input about how to actually get it right. More!

By: This Week's Social Media Posts That Are Igniting : Ignite Social Media: The original social media agency

Fri, 07 Mar 2008 21:41:18 +0000

[...] Elements Of Social Media Doesn’t Make Your Site SocialJason Falls critiques an attempt by Lousiville’s daily newspaper, the Courier-Journal, to integrate social media into their site. [...]

By: Jason Falls

Jason Falls — Fri, 07 Mar 2008 02:06:00 +0000

Kat — Well said. I’d love it if a community page were truly built by the community.

Double-H — I hear ya. Some folks inside Gannett papers emailed and direct Twittered me today saying, “Thank God someone said it.” Funny. The thinking is there, just being done by the wrong people.

By: Harry Hoover

Harry Hoover — Thu, 06 Mar 2008 20:37:23 +0000

Amen, my brother. Typical of the newspaper dinosaur to focus on the wrong theings. This is a great example of why 67 percent of Americans feel traditional journalists are “out of touch” as reported by a new Zogby poll.

By: KatFrench

KatFrench — Thu, 06 Mar 2008 17:57:56 +0000

I’m much in agreement with you, but I do see some powerful potential in hooking up MSM with Social Media.

I think a big key is if they’ll dedicate the people-resources to developing the community aspect of the new site. To thoughtful moderation of UGC, and to figuring out ways to appropriately mashup the best and most relevant local UGC content with the best and most relevant MSM content.

How cool would it be if the Community page for each neighborhood actually became a community page for the neighborhood, with the best of both the traditional news and the best voices from that community all in one place?