Comments on: Case Study: How To Blatantly Advertise Through Social Media … And Get Away With It http://www.socialmediaexplorer.com/2008/03/21/case-study-how-to-blatantly-advertise-through-social-media-%e2%80%a6-and-get-away-with-it/ Sun, 20 Jul 2008 11:47:33 +0000 http://wordpress.org/?v=2.5.1 By: heavyBlog » How to Twitter (the right way) on Behalf of Your Brand http://www.socialmediaexplorer.com/2008/03/21/case-study-how-to-blatantly-advertise-through-social-media-%e2%80%a6-and-get-away-with-it/#comment-1856 heavyBlog » How to Twitter (the right way) on Behalf of Your Brand Mon, 12 May 2008 16:01:26 +0000 http://www.socialmediaexplorer.com/2008/03/21/case-study-how-to-blatantly-advertise-through-social-media-%e2%80%a6-and-get-away-with-it/#comment-1856 [...] support mechanism. As a result, they’ve gotten tons of positive attention from bloggers, like here and here and [...] [...] support mechanism. As a result, they’ve gotten tons of positive attention from bloggers, like here and here and [...]

]]> By: March’s Best Links | Vandelay Website Design http://www.socialmediaexplorer.com/2008/03/21/case-study-how-to-blatantly-advertise-through-social-media-%e2%80%a6-and-get-away-with-it/#comment-1361 March’s Best Links | Vandelay Website Design Sat, 29 Mar 2008 14:37:14 +0000 http://www.socialmediaexplorer.com/2008/03/21/case-study-how-to-blatantly-advertise-through-social-media-%e2%80%a6-and-get-away-with-it/#comment-1361 [...] Case Study: How to Blatantly Advertise Through Social Media… And Get Away with It - from Social Media Explorer. [...] [...] Case Study: How to Blatantly Advertise Through Social Media… And Get Away with It - from Social Media Explorer. [...]

]]> By: Now Is Gone » New Case Studies Added http://www.socialmediaexplorer.com/2008/03/21/case-study-how-to-blatantly-advertise-through-social-media-%e2%80%a6-and-get-away-with-it/#comment-1356 Now Is Gone » New Case Studies Added Sat, 29 Mar 2008 11:22:23 +0000 http://www.socialmediaexplorer.com/2008/03/21/case-study-how-to-blatantly-advertise-through-social-media-%e2%80%a6-and-get-away-with-it/#comment-1356 [...] H&R Block Friends Stressed Out Taxed Americans on Twitter (reported by Social Media Explorer, March 21, 2008) [...] [...] H&R Block Friends Stressed Out Taxed Americans on Twitter (reported by Social Media Explorer, March 21, 2008) [...]

]]> By: Jason Falls http://www.socialmediaexplorer.com/2008/03/21/case-study-how-to-blatantly-advertise-through-social-media-%e2%80%a6-and-get-away-with-it/#comment-1331 Jason Falls Tue, 25 Mar 2008 12:53:05 +0000 http://www.socialmediaexplorer.com/2008/03/21/case-study-how-to-blatantly-advertise-through-social-media-%e2%80%a6-and-get-away-with-it/#comment-1331 Erica - You're welcome. Thanks for stopping by. Erica - You’re welcome. Thanks for stopping by.

]]> By: Erica DeWolf http://www.socialmediaexplorer.com/2008/03/21/case-study-how-to-blatantly-advertise-through-social-media-%e2%80%a6-and-get-away-with-it/#comment-1326 Erica DeWolf Tue, 25 Mar 2008 06:22:26 +0000 http://www.socialmediaexplorer.com/2008/03/21/case-study-how-to-blatantly-advertise-through-social-media-%e2%80%a6-and-get-away-with-it/#comment-1326 Very, very interesting case study. I don't think I'll ever look or think about H&R block in the same way! Thanks for sharing! Very, very interesting case study. I don’t think I’ll ever look or think about H&R block in the same way! Thanks for sharing!

]]> By: Jason Falls http://www.socialmediaexplorer.com/2008/03/21/case-study-how-to-blatantly-advertise-through-social-media-%e2%80%a6-and-get-away-with-it/#comment-1315 Jason Falls Sun, 23 Mar 2008 13:25:37 +0000 http://www.socialmediaexplorer.com/2008/03/21/case-study-how-to-blatantly-advertise-through-social-media-%e2%80%a6-and-get-away-with-it/#comment-1315 Scott -- Cranky bastard. Heh. Richard -- I agree that it's nice to see them trying something different. And yes, it'd be great if we had the budgets to execute all the nice ideas that came along. Alas, that'll never be the case. Heard at a conference recently that we execute 10 percent of our ideas. That number might even be high. Scott — Cranky bastard. Heh.

Richard — I agree that it’s nice to see them trying something different. And yes, it’d be great if we had the budgets to execute all the nice ideas that came along. Alas, that’ll never be the case. Heard at a conference recently that we execute 10 percent of our ideas. That number might even be high.

]]> By: Richard Wong http://www.socialmediaexplorer.com/2008/03/21/case-study-how-to-blatantly-advertise-through-social-media-%e2%80%a6-and-get-away-with-it/#comment-1311 Richard Wong Sun, 23 Mar 2008 05:44:12 +0000 http://www.socialmediaexplorer.com/2008/03/21/case-study-how-to-blatantly-advertise-through-social-media-%e2%80%a6-and-get-away-with-it/#comment-1311 Though I wouldn't like being targeted by them, I am impressed that a big company like that has jumped into the 21st century of marketing / trying new things. Lots of places are so complacent to keep doing the same old things but I don't think any of that stuff works on younger folks. Last year when I was freelancing at this agency, I read an article about Second Life in the newspaper so I pitched an idea to my boss that morning about getting our clients product distributed within the game. surprisingly my boss already knew about the game, but there was no budget for it. the client wanted a coupon ad. :-( Though I wouldn’t like being targeted by them, I am impressed that a big company like that has jumped into the 21st century of marketing / trying new things. Lots of places are so complacent to keep doing the same old things but I don’t think any of that stuff works on younger folks.

Last year when I was freelancing at this agency, I read an article about Second Life in the newspaper so I pitched an idea to my boss that morning about getting our clients product distributed within the game. surprisingly my boss already knew about the game, but there was no budget for it. the client wanted a coupon ad. :-(

]]> By: Scott Monty http://www.socialmediaexplorer.com/2008/03/21/case-study-how-to-blatantly-advertise-through-social-media-%e2%80%a6-and-get-away-with-it/#comment-1298 Scott Monty Sat, 22 Mar 2008 06:30:21 +0000 http://www.socialmediaexplorer.com/2008/03/21/case-study-how-to-blatantly-advertise-through-social-media-%e2%80%a6-and-get-away-with-it/#comment-1298 Fair enough. I'll give you guys the benefit of the doubt here. I'm probably overly critical of this stuff because I've received (and continue to receive) so many formulaic and non-personalized ones. I can see how one that at least tried to be different would make you stop and take note. I guess I'm just cranky in my post-SXSW world. ;-) Fair enough. I’ll give you guys the benefit of the doubt here. I’m probably overly critical of this stuff because I’ve received (and continue to receive) so many formulaic and non-personalized ones. I can see how one that at least tried to be different would make you stop and take note.

I guess I’m just cranky in my post-SXSW world. ;-)

]]> By: H&R does it with Twitter but do their accountants do it? - New Comm Biz - New media strategies for business http://www.socialmediaexplorer.com/2008/03/21/case-study-how-to-blatantly-advertise-through-social-media-%e2%80%a6-and-get-away-with-it/#comment-1295 H&R does it with Twitter but do their accountants do it? - New Comm Biz - New media strategies for business Fri, 21 Mar 2008 19:54:40 +0000 http://www.socialmediaexplorer.com/2008/03/21/case-study-how-to-blatantly-advertise-through-social-media-%e2%80%a6-and-get-away-with-it/#comment-1295 [...] Social Media Case Study: Blatantly Advertising … And Getting Away With It | Social Media Explorer As it turns out, H&R Block not only gets the outreach portion of it, but has figured out a way to be 100-percent, totally marketing/advertising to people using social media tools and somehow pull it off. No, I wasn’t sure if it was possible, but I’ll be damned if I don’t like this campaign. [...] [...] Social Media Case Study: Blatantly Advertising … And Getting Away With It | Social Media Explorer As it turns out, H&R Block not only gets the outreach portion of it, but has figured out a way to be 100-percent, totally marketing/advertising to people using social media tools and somehow pull it off. No, I wasn’t sure if it was possible, but I’ll be damned if I don’t like this campaign. [...]

]]> By: This Week's Social Media Posts That Are Igniting- 3.20 http://www.socialmediaexplorer.com/2008/03/21/case-study-how-to-blatantly-advertise-through-social-media-%e2%80%a6-and-get-away-with-it/#comment-1294 This Week's Social Media Posts That Are Igniting- 3.20 Fri, 21 Mar 2008 18:40:31 +0000 http://www.socialmediaexplorer.com/2008/03/21/case-study-how-to-blatantly-advertise-through-social-media-%e2%80%a6-and-get-away-with-it/#comment-1294 [...] Case Study: How To Blatantly Advertise Through Social Media … And Get Away With It [...] [...] Case Study: How To Blatantly Advertise Through Social Media … And Get Away With It [...]

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