Surely you’ve seen this little number on blogs you read:
We caught up with Josh Guttman of Sphere at South by Southwest (SXSW) to find out more about what Sphere is, what it does and what’s coming soon.
[youtube]http://www.youtube.com/watch?v=NRNPxpfgn1I[/youtube]
And special props to Josh, who rescued my credit card from Side Bar and returned it, safely, the next day. (I was too interested in the next party to worry about retrieving it apparently.)
The blogs Josh mentions are all well worth checking out. There’s the Sphere Blog, Waxing Philosophic and Bergen Carroll, the latter a neighborhood blog for his section of Brooklyn.
[tags]sphere, contextual search, semantic web, Josh Guttman, Jason Falls, social media[/tags]


Jason Falls thinks about the Internet and communications, most often for Doe-Anderson, a brand-building agency in Louisville, Ky. A public relations professional by trade and writer by craft, Falls is president and co-founder of the Social Media Club Louisville. This blog is his own, contains his opinions and observations and does not necessarily reflect those of Doe-Anderson or its clients. For more email him at jason-at-jasonfalls.com.
