Is it really the 10th anniversary of The Cluetrain Manifesto? Actually, it isn’t. The book was written in 1999 by Rick Levine, Christopher Locke, Doc Searls and David Weinberger. It was published in 2000. I suppose then that John Cass’s meme inspired by the upcoming 10th anniversary of the book is meant to borrow the [...]

A fellow public relations professional posed the question: “How do I get placement on blogs?” The answer I gave was honest and to the point, but it didn’t address the a hidden problem in his approach.
My answer was something along the lines of, “Pitch bloggers the way you would primary targets within traditional media. Do [...]

It’s hard not to hear the phrase, “content is king,” when having a conversation with a social media thinker these days. Any brand, business or company asking questions about how to improve their website or better engage with their online communities should be hearing it over and over. Still, the vast majority of company and [...]

Social media marketing is all about businesses having conversations with their customers. In many industries this era is the first in which brands have actually listened rather than trumpeted their hype from the tallest billboards and loudest channels. That listening is opening the eyes of brand managers, CMOs and CEOs everywhere.
Unfortunately, brands sometimes forget to [...]

NOTE: This position has now be filled. Thank you for reading and for your interest. If we hire in social media again, we’ll post another entry. Just in case, subscribe to our feed!
Early in 2007, a singular client came to Doe-Anderson asking for guidance in the social web. Since that time, almost all of our [...]