Is it really the 10th anniversary of The Cluetrain Manifesto? Actually, it isn’t. The book was written in 1999 by Rick Levine, Christopher Locke, Doc Searls and David Weinberger. It was published in 2000. I suppose then that John Cass’s meme inspired by the upcoming 10th anniversary of the book is meant to borrow the quality of being ahead of its time.
Nevertheless, Valeria Maltoni nominated me as someone who should participate in the meme and chime in on the five questions Cass poses about where we are today with respect to the 95 theses that begat social media. Before I respond to the specific questions, though, a raw perspective: