Comments on: How Do I Get Placement On Blogs?

By: Evaluation of Digg « salmenz

Evaluation of Digg « salmenz — Sat, 28 May 2011 21:34:25 +0000

[...] to vote tales up or down and this is known as digging and burying. Digg assists users to search for blog placements of their interest, web pages of their interest and endorse pages. The website is positioned [...]

By: Social Realist » Darren Rowse on Targeting and Pitching Bloggers

Social Realist » Darren Rowse on Targeting and Pitching Bloggers — Tue, 05 Oct 2010 17:17:26 +0000

[...] How do I Get Placement on Blogs? [...]

By: Confession of a Twitter Snob (and Other PR Blog Jots) « Media Bullseye – A New Media and Communications Magazine

Wed, 02 Jun 2010 14:15:29 +0000

[...] no external links, and the only tweet they have is, ‘have not updated yet.’” Blog Placements Made Easy Social Media Explorer There are blogs that have as big a daily readership (or bigger) as some daily [...]

By: 4 Things to Know When Pitching B2B Bloggers | Social Media B2B

4 Things to Know When Pitching B2B Bloggers | Social Media B2B — Mon, 29 Mar 2010 11:03:52 +0000

[...] topic of pitching bloggers by both bloggers and communication professionals such as Chris Brogan, Jason Falls and Arik Hanson, not much has been written about the unique requirements when approaching B2B [...]

By: 17 Links to Bookmark So You Can Pitch Like a Pro « PR Interactive

17 Links to Bookmark So You Can Pitch Like a Pro « PR Interactive — Wed, 11 Feb 2009 11:33:01 +0000

[...] How Do I Get Placement on Blogs by Jason Falls [...]

By: The Best Online Guides to Social Media | Gino Cosme

The Best Online Guides to Social Media | Gino Cosme — Sat, 31 May 2008 11:29:43 +0000

[...] How Do I Get Placement On BlogsÂ by Jason Falls [...]

By: Talking to Matchstick Marketing

Talking to Matchstick Marketing — Sat, 17 May 2008 02:12:15 +0000

[...] has circulated one of Jason Fall’s “how to conduct blogger outreach” [post] around the office and they were meeting later this week to go over everything with their [...]

By: I-Media

I-Media — Fri, 16 May 2008 23:54:24 +0000

I couldnâ€™t resist, even though I am a new kid on the block that has NO real PR experience. I do communicate with people on business social networks and find that what Jason is proposing rings true for me at a gut level. I agree that you cannot fake being a reader of a blog unless you are damn good, and if you are really that good then you probably know the value of making an honest connection. If you contribute, truly contribute, even being controversial when you feel it, then you will gain respect not only from other readers but also from the blogger. Just as those who have contributed here add to the value of Jasonâ€™s post so what you contribute to any blog, if well thought out, articulate, insightful, honest, and offered in a spirit of true participation will benefit all. Soon you may find yourself enjoying the participation, no more faking pleasure, it feels real and is.
Slightly off topic: I also find it interesting to consider the difference between male and female bloggers. Is there a difference in how one pitches or participates? My gut says yes, but I defer to the experts.
And before I close: Thank You Jason for an excellent post. I enjoy your style as well as your insight, and articulate prose. I will now go off to read more, knowing I will enjoy it before I even click.

By: Meryl.net » 77+ PR and Blogging Wars Articles and Resources

Meryl.net » 77+ PR and Blogging Wars Articles and Resources — Wed, 14 May 2008 20:19:37 +0000

[...] How Do I Get Placement on Blogs? [...]

By: Jason Falls

Jason Falls — Mon, 12 May 2008 15:02:19 +0000

Allison – Ideally, you shouldn’t act like you read their blog. You should read their blog. “How was your trip to Hawai’i?” should resonate and matter to you because you have a relationship with that blogger.

Obviously, walking that fine line in the beginnings of an outreach is difficult. In the end, though, you should be a reader and the blogger should know that. Until that relationship is solid, though, it’s tricky to balance genuine interest with their perception you’re just selling something.

Thanks for the comment!

By: Allison Blass

Allison Blass — Mon, 12 May 2008 14:34:18 +0000

Hi, I found your blog linked from the Bad Pitch Blog today.

I agree with most of what you say, but the one problem I had was with your suggestion that PR people should act like they read the blog on a regular basis. While this might work for some people, some bloggers can see right through this. When I was at BlogHer last summer, one of the mommybloggers (CityMama, I believe) said that she hated when bloggers pretended like they read her blog all the time, saying things like “Oh, how was your trip to Hawaii?” She knew they didn’t actually care and were just doing it to seem friendly. So I wonder if that’s really such a smart way to go about pitching. I prefer to actually say it straight out that I know they don’t normally do product-reviews, but that I found them from X blog or while searching for X and I thought they would be interested in such-and-such’s product or event. Most seem to be pretty receptive to the fact I’m not BS-ing them.

But I agree with your research strategies and I also agree that it’s important to make it seem like you just want to share knowledge – not necessarily get a hit out of it. It seems the less pressure, the better.