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Orville and Wilbur Wright were nuts. I’m talking crazy, cuckoo, bats in the belfry nuts. They took some bed sheets and 2X4′s and somehow thought, “We can actually project ourselves through the air with those and live to tell about it.”
They were nuts. But they were right.
I took off from O’Hare last night and realized that companies who have tread the untested waters of social media to this point were also nuts. “Turn our brand over to the consumer! Let random members of the public make comments on our website! Let front-line employees, not CEOs or communications VPs respond to customer complaints or issues!”