From the monthly archives:

June 2008

Diving (Safely!) into Social Media: Creating an Effective RFP

by Kat French · June 30, 2008

Well, after Jason’s last emotion-charged post, I’m afraid this one is going to seem a bit tame by comparison.  However, I’m going to press on and deliver part 2 to this series.

Last week, we talked about figuring out where Social Media fits in your overall communications and marketing strategy, including determining how deeply your organization is already unofficially involved already.  Now we’re going to talk about Creating an Effective RFP.

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12 comments

Friday Frustrations

by Jason Falls · June 27, 2008

Podcasters

Image by jdlasica via Flickr

Author’s Note: This is a rant post derived on the eve of a week-long vacation which should tell you something about my energy level and mindset. I’m not trying to offend anyone, but I needed to get some of this off my chest so I could unplug (sans Twitter, of course) most of next week and relax for a bit.

Social Media Influencers Are Not Celebrities

A-list bloggers have an awfully bad habit of blowing smoke up each other’s asses. I’m probably guilty of it, too, though I don’t consider myself an A-lister, but for chrissakes people, you’re not celebrities so stop acting like them.

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27 comments

Thursday Seems A Day For Twitter

by Jason Falls · June 25, 2008

It’s impossible for me not to write about a collaboration of two of my favorite things in social media. Chris Brogan (okay, technically not a “thing” per say) and Radian6 are teaming up for the first ever Twebinar on Thursday. The concept is cool: While you’re watching a pre-recorded interview Brogan has done with several of the top leaders in social media, a side channel of Twitter conversation will be going on around it. Needless to say, if you have trouble multi-tasking, you’ll wind up with a headache.

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10 comments

Diving (Safely!) into Social Media: Getting Ready to Get Social

by Kat French · June 23, 2008

This is the first of a four part series on getting your brand involved in social media. We’re going to be discussing laying the groundwork for introducing your brand to the social web by posing and expanding on a few key questions. You’ll need to get a handle on these as you begin formulating a corporate plan for social media involvement.\

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9 comments

New Series Starts Monday: Diving (Safely!) Into Social Media

by Kat French · June 20, 2008

Let’s say you’re convinced of the power of social media. You’ve recognized the importance and relevance of the social media audience for your brand or organization. You’re ready to start getting involved in the conversation and developing your online brand community.

But you have no idea where to begin, or how to implement a social media strategy for your business. You’re scared that a poorly-implemented plan might backfire, costing you whatever buy-in you’ve managed to achieve.

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7 comments

Do You Know Who Your Friends Are? Google Does.

by Jason Falls · June 19, 2008

Robert Scoble is known for befriending nearly anyone in the social media space. It’s part of his appeal. Nice guy, well-loved blog, interesting TV show, popular columnist and everyone’s cyber-friend. But what happens when friend or follower status is taken out of context?

According to Google, Robert Scoble and I are friends.

I’ve met Robert. I’m digital friends with him on several social networks like a lot of people. We have exchanged messages on Twitter a few times, but I don’t know that he would consider me a friend in the off-line context. We might be fast friends if we lived in the same area and hung out together, but the ‘Ville and the Valley are a fair bit apart.

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4 comments

Five Reasons Plurk Is Better Than Twitter And Vice-Versa

by Jason Falls · June 18, 2008

I can’t stand new social media tools. Actually, that’s not true. I just don’t like it when people jump on the bandwagon of something that winds up being just another empty social network and password I can never remember when I want to finally go and close down the account.

Plurk, the logoSo just in time for everyone’s britches to get sideways and uncomfortable over Twitter’s foul-ups and failures, here comes the commando microblogging platform of the moment in Plurk.

And the lemmings ran right off the cliff.

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33 comments

Exploring Social Media And The Enterprise

by Jason Falls · June 16, 2008

Social media has many applications for a business or organization. From complex social networks or online communities connecting factions of a brand’s audience to relatively simple corporate blogs, the environment and tools before us enable businesses, large and small, to connect with consumers in compelling ways not seen before.

We talk a good deal about individual tools, platforms and applications on SocialMediaExplorer.com. We also discuss strategies and tactics to engage audiences. But what about the enterprise? Who is there to serve the large corporations, brands and communities?

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4 comments

Small is Beautiful

by Kat French · June 13, 2008

Is getting bigger a good thing?

Ask Twitter. For weeks now, they’ve been dealing with the fallout of “success”—the microblogging service has been adopted (and adapted) by so many people, they’ve had to put the thing up on the rack so the technical widgets and gizmos that run it can be replaced, like tires burned out prematurely by a teenager’s drag racing addiction.

Some of the “teenagers” in question have been less than kind as they impatiently wait to get their social media hotrod back and rolling again. Technical details aside, the problem boils down to the fact that the makers of Twitter never intended for it to get this big.

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