Comments on: Social Media Is Free. You Don’t Even Need A Computer. http://www.socialmediaexplorer.com/social-media-marketing/social-media-is-free-you-don%e2%80%99t-even-need-a-computer/ Social Media Consulting, Public Speaking and Education Sun, 12 Feb 2012 03:51:00 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Has "Social Media" Worn Out Its Welcome? | Social Media Explorer http://www.socialmediaexplorer.com/social-media-marketing/social-media-is-free-you-don%e2%80%99t-even-need-a-computer/comment-page-1/#comment-20967 Has "Social Media" Worn Out Its Welcome? | Social Media Explorer Mon, 03 Aug 2009 10:02:21 +0000 http://www.socialmediaexplorer.com/?p=399#comment-20967 [...] another about anything we see, read, hear and otherwise consume. Yes, I’ve argued before that social media can happen without technology at all. But I would argue that my example (the feedback bulletin board in the hallway of my YMCA) [...] [...] another about anything we see, read, hear and otherwise consume. Yes, I’ve argued before that social media can happen without technology at all. But I would argue that my example (the feedback bulletin board in the hallway of my YMCA) [...]

]]> By: Jason Falls http://www.socialmediaexplorer.com/social-media-marketing/social-media-is-free-you-don%e2%80%99t-even-need-a-computer/comment-page-1/#comment-1371 Jason Falls Wed, 04 Jun 2008 17:37:16 +0000 http://www.socialmediaexplorer.com/?p=399#comment-1371 Dan and Mike -- Both of you are right and have valid points. There is the cost of time invested and if your employees aren't particularly tech-savvy, that time can be larger than a company is willing to invest. But it is true that many managers look at anything above operational costs as investment. Time has to be paid for as part of the day-to-day, so the pocketbook doesn't hurt as bad when time is essentially the only investment necessary. Dan and Mike — Both of you are right and have valid points. There is the cost of time invested and if your employees aren’t particularly tech-savvy, that time can be larger than a company is willing to invest.

But it is true that many managers look at anything above operational costs as investment. Time has to be paid for as part of the day-to-day, so the pocketbook doesn’t hurt as bad when time is essentially the only investment necessary.

]]> By: Mike Keliher http://www.socialmediaexplorer.com/social-media-marketing/social-media-is-free-you-don%e2%80%99t-even-need-a-computer/comment-page-1/#comment-1370 Mike Keliher Wed, 04 Jun 2008 14:05:37 +0000 http://www.socialmediaexplorer.com/?p=399#comment-1370 Dan, a good manager or CEO will often have no concept of what "social media" means or how much "doing it" might cost. But when someone like Jason explains that it's only a matter of time and genuine interest in the work, and then elaborates a bit on what he means when he says "time," a good manager of CEO can begin to understand how that translates to costs. Thanks, Jason. Dan, a good manager or CEO will often have no concept of what “social media” means or how much “doing it” might cost. But when someone like Jason explains that it’s only a matter of time and genuine interest in the work, and then elaborates a bit on what he means when he says “time,” a good manager of CEO can begin to understand how that translates to costs.

Thanks, Jason.

]]> By: Dan Thornton http://www.socialmediaexplorer.com/social-media-marketing/social-media-is-free-you-don%e2%80%99t-even-need-a-computer/comment-page-1/#comment-1369 Dan Thornton Wed, 04 Jun 2008 13:18:41 +0000 http://www.socialmediaexplorer.com/?p=399#comment-1369 Erm. That isn't really true though. I totally agree that you don't need a computer, or to invest in widgets etc. But if you're a business, and your employees are engaging in social media, then there is the cost of the time that they are spending. It's minimal, but it's a mistake to discount it entirely, as it's the first thing a good manager/CEO will spot when you claim that anything is 'free'. The solution is to be ready with examples and forecasts for how the time invested will produce a greater return, whether directly financial, or in knowledge/insight/brand loyalty. Erm.

That isn’t really true though. I totally agree that you don’t need a computer, or to invest in widgets etc.

But if you’re a business, and your employees are engaging in social media, then there is the cost of the time that they are spending.

It’s minimal, but it’s a mistake to discount it entirely, as it’s the first thing a good manager/CEO will spot when you claim that anything is ‘free’.

The solution is to be ready with examples and forecasts for how the time invested will produce a greater return, whether directly financial, or in knowledge/insight/brand loyalty.

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