Comments on: Righting The Ship In The Public Relations Industry http://www.socialmediaexplorer.com/media-journalism/righting-the-ship-for-the-public-relations-industry/ Social Media Consulting, Public Speaking and Education Sun, 12 Feb 2012 03:51:00 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: » Top 250 Blog Posts – Advertising, Marketing, Media and PR Spotlight Ideas http://www.socialmediaexplorer.com/media-journalism/righting-the-ship-for-the-public-relations-industry/comment-page-1/#comment-24069 » Top 250 Blog Posts – Advertising, Marketing, Media and PR Spotlight Ideas Mon, 09 Nov 2009 22:27:23 +0000 http://www.socialmediaexplorer.com/?p=404#comment-24069 [...] Righting The Ship In The Public Relations Industry - Social Media Explorer – Jun ‘08 [...] [...] Righting The Ship In The Public Relations Industry – Social Media Explorer – Jun ‘08 [...]

]]> By: Modern PR: The Next Wave | soloprpro.com http://www.socialmediaexplorer.com/media-journalism/righting-the-ship-for-the-public-relations-industry/comment-page-1/#comment-1399 Modern PR: The Next Wave | soloprpro.com Mon, 09 Mar 2009 17:57:19 +0000 http://www.socialmediaexplorer.com/?p=404#comment-1399 [...] the social media site bans that large IT departments often put in place. Invest the time needed to become educated about the next wave, and then you can step up and take your rightful place as a PR [...] [...] the social media site bans that large IT departments often put in place. Invest the time needed to become educated about the next wave, and then you can step up and take your rightful place as a PR [...]

]]> By: Could SEO Devalue News Releases Even More? | davefleet.com http://www.socialmediaexplorer.com/media-journalism/righting-the-ship-for-the-public-relations-industry/comment-page-1/#comment-1398 Could SEO Devalue News Releases Even More? | davefleet.com Fri, 01 Aug 2008 04:34:20 +0000 http://www.socialmediaexplorer.com/?p=404#comment-1398 [...] Clueless PR agencies (or poorly trained PR practitioners) continue to spam people, giving PR people a bad name despite others’ best efforts. [...] [...] Clueless PR agencies (or poorly trained PR practitioners) continue to spam people, giving PR people a bad name despite others’ best efforts. [...]

]]> By: Rick Calvert http://www.socialmediaexplorer.com/media-journalism/righting-the-ship-for-the-public-relations-industry/comment-page-1/#comment-1388 Rick Calvert Thu, 12 Jun 2008 03:40:32 +0000 http://www.socialmediaexplorer.com/?p=404#comment-1388 great post Jason. Thanks for the link. He is right Jeremy, you used to be a lonely voice in the dark, you have a lots of allies now and time is on your side. great post Jason. Thanks for the link. He is right Jeremy, you used to be a lonely voice in the dark, you have a lots of allies now and time is on your side.

]]> By: Jason Falls http://www.socialmediaexplorer.com/media-journalism/righting-the-ship-for-the-public-relations-industry/comment-page-1/#comment-1397 Jason Falls Tue, 10 Jun 2008 23:32:43 +0000 http://www.socialmediaexplorer.com/?p=404#comment-1397 Meg - Thanks for the input. I think it's a valuable service to provide the directory info, demographics and the like, but PR folks need help learning more than anything else. Being someone on both sides of the aisle, perhaps you can include some literature or reminders for folks using your media database that personal and relevant outreach is the only good way to do it. Thanks for the comment. DebInDenver - Amen, sister! "Personalized Relations" -- I like it. Vedo - I too want to see PRSA national do more, but if you're speaking and presenting and we're all trying to speak the same gospel, the learning will happen. I'm also turning to agency partners of my clients and offering some advice/workshops in as friendly a way as possible. If it takes us educating one PR pro at a time, that's what it takes. Keep fighting the good fight! Dave - Thanks for stopping by and for the comment. You know, the most compelling applicant I had early on in the process of hiring my social media manager (Kat, who is awesome, by the way) was a young man who had a video resume online. You're right - Video is the way to go. Maybe we should start doing 30-second video pitches! I may try it just for the heck of it. Thanks! Robert - You nailed it. Young, impressionable, not-knowing-any-better PR noobs thrown at a big, time sensitive project will screw it up every time. Like my main Pepper says, we have to educate like there's no tomorrow. Steven (I suppose) - Would love to hear more of your explanation for benefit of those readers here who may not click over to your post, but I don't disagree with you on the statement. Thanks. J-Pepp - You're no longer the lone boy crying wolf, my friend. We've got some people thinking and talking. Come back to the fight. You should be leading it. Meg – Thanks for the input. I think it’s a valuable service to provide the directory info, demographics and the like, but PR folks need help learning more than anything else. Being someone on both sides of the aisle, perhaps you can include some literature or reminders for folks using your media database that personal and relevant outreach is the only good way to do it. Thanks for the comment.

DebInDenver – Amen, sister! “Personalized Relations” — I like it.

Vedo – I too want to see PRSA national do more, but if you’re speaking and presenting and we’re all trying to speak the same gospel, the learning will happen. I’m also turning to agency partners of my clients and offering some advice/workshops in as friendly a way as possible. If it takes us educating one PR pro at a time, that’s what it takes. Keep fighting the good fight!

Dave – Thanks for stopping by and for the comment. You know, the most compelling applicant I had early on in the process of hiring my social media manager (Kat, who is awesome, by the way) was a young man who had a video resume online. You’re right – Video is the way to go. Maybe we should start doing 30-second video pitches! I may try it just for the heck of it. Thanks!

Robert – You nailed it. Young, impressionable, not-knowing-any-better PR noobs thrown at a big, time sensitive project will screw it up every time. Like my main Pepper says, we have to educate like there’s no tomorrow.

Steven (I suppose) – Would love to hear more of your explanation for benefit of those readers here who may not click over to your post, but I don’t disagree with you on the statement. Thanks.

J-Pepp – You’re no longer the lone boy crying wolf, my friend. We’ve got some people thinking and talking. Come back to the fight. You should be leading it.

]]> By: THINKing » Links 6/10/2008 http://www.socialmediaexplorer.com/media-journalism/righting-the-ship-for-the-public-relations-industry/comment-page-1/#comment-1396 THINKing » Links 6/10/2008 Tue, 10 Jun 2008 13:33:07 +0000 http://www.socialmediaexplorer.com/?p=404#comment-1396 [...] Social Media Explorer: Righting The Ship In The Public Relations Industry  bookmark to: [...] [...] Social Media Explorer: Righting The Ship In The Public Relations Industry  bookmark to: [...]

]]> By: Jeremy Pepper http://www.socialmediaexplorer.com/media-journalism/righting-the-ship-for-the-public-relations-industry/comment-page-1/#comment-1395 Jeremy Pepper Tue, 10 Jun 2008 03:00:15 +0000 http://www.socialmediaexplorer.com/?p=404#comment-1395 I'm just tired of tilting against windmills. But, great post. Some day, maybe. I’m just tired of tilting against windmills. But, great post.

Some day, maybe.

]]> By: PRSA: One good exaggeration deserves another. http://www.socialmediaexplorer.com/media-journalism/righting-the-ship-for-the-public-relations-industry/comment-page-1/#comment-1394 PRSA: One good exaggeration deserves another. Mon, 09 Jun 2008 23:39:03 +0000 http://www.socialmediaexplorer.com/?p=404#comment-1394 PRSA exposed its profession to even more ridicule by exaggerating its integrity in response to a single exaggeration about its lack of it. PRSA exposed its profession to even more ridicule by exaggerating its integrity in response to a single exaggeration about its lack of it.

]]> By: Robert French http://www.socialmediaexplorer.com/media-journalism/righting-the-ship-for-the-public-relations-industry/comment-page-1/#comment-1393 Robert French Mon, 09 Jun 2008 20:02:09 +0000 http://www.socialmediaexplorer.com/?p=404#comment-1393 Thanks, Jason. Gotta agree that it takes everyone working together to fight the problems. The lazy aspect is also driven by new hires being sent on those "do this and show me the results" kind of missions from their managers. Problem is, the "results" they are looking for are usually lists of people that have been hit with the release, not a list of people they developed a relationship with for the client's best interests. Thanks, Jason. Gotta agree that it takes everyone working together to fight the problems. The lazy aspect is also driven by new hires being sent on those “do this and show me the results” kind of missions from their managers. Problem is, the “results” they are looking for are usually lists of people that have been hit with the release, not a list of people they developed a relationship with for the client’s best interests.

]]> By: Dave Burckhard http://www.socialmediaexplorer.com/media-journalism/righting-the-ship-for-the-public-relations-industry/comment-page-1/#comment-1392 Dave Burckhard Mon, 09 Jun 2008 19:11:59 +0000 http://www.socialmediaexplorer.com/?p=404#comment-1392 Three cheers for Mr. Fall. This is the third blog or article I've read in two weeks that warn against PR professionals becoming "lazy." Perhaps lazy may be too strong a term. Perhaps "complacent" or "square" may be better terms. Regardless, PR agencies who have relied solely on text and a common release channel, essentially a single medium, should reconsider their process. From what I see, the new media and all the practices and technologies of what is known as Web 2.0 are all too often ignored by PR agencies to the detriment of the agencies and their clients. Face it, traditional releases in the typical format, even when they pertain to subjects near and dear have become boring. On the other hand, companies that have managed their communications around a mix of traditional as well as using blogs, mashups, social networking, wikis and podcasting, have stood out and become, most importantly, engaging. Communities are built and fostered around that engagement -- something that's becoming harder if not impossible with a single medium. Moreover, the use of on-line video, either streamed or podcast via RSS, is quickly becoming the single most effective medium with a rate of retention, repetition, and engagement unmatched by any other medium. My company is finding that businesses are increasingly integrating the use of video in their media mix. And they are discovering the ease, speed, and effectiveness, not to mention wholly affordable way of getting their message out. The PR agencies who adapt the new media and especially video in their offerings for their clients will be the ones who will be on top of the "best" lists. Thanks Jason for this story. You've struck a chord here and I hope PR agencies are listening. Dave Burckhard National Podcasting System www.nationalpod.com Three cheers for Mr. Fall.
This is the third blog or article I’ve read in two weeks that warn against PR professionals becoming “lazy.” Perhaps lazy may be too strong a term. Perhaps “complacent” or “square” may be better terms. Regardless, PR agencies who have relied solely on text and a common release channel, essentially a single medium, should reconsider their process. From what I see, the new media and all the practices and technologies of what is known as Web 2.0 are all too often ignored by PR agencies to the detriment of the agencies and their clients.

Face it, traditional releases in the typical format, even when they pertain to subjects near and dear have become boring. On the other hand, companies that have managed their communications around a mix of traditional as well as using blogs, mashups, social networking, wikis and podcasting, have stood out and become, most importantly, engaging. Communities are built and fostered around that engagement — something that’s becoming harder if not impossible with a single medium.

Moreover, the use of on-line video, either streamed or podcast via RSS, is quickly becoming the single most effective medium with a rate of retention, repetition, and engagement unmatched by any other medium. My company is finding that businesses are increasingly integrating the use of video in their media mix. And they are discovering the ease, speed, and effectiveness, not to mention wholly affordable way of getting their message out.

The PR agencies who adapt the new media and especially video in their offerings for their clients will be the ones who will be on top of the “best” lists.

Thanks Jason for this story. You’ve struck a chord here and I hope PR agencies are listening.

Dave Burckhard
National Podcasting System
http://www.nationalpod.com

]]> By: Vedo http://www.socialmediaexplorer.com/media-journalism/righting-the-ship-for-the-public-relations-industry/comment-page-1/#comment-1391 Vedo Mon, 09 Jun 2008 15:06:49 +0000 http://www.socialmediaexplorer.com/?p=404#comment-1391 Jason, you are dead-on with this one. It is up to us as individual Communications/PR professionals to be better at our craft. I will be presenting a Social Media 101 for the Greater Fort Worth PRSA chapter in July. I will make sure to include some of these 'first steps' so we can raise the bar. I would have liked to have seen more from PRSA national on blogger outreach on par with Jeffery Julin's letter/video response to Cohen. We'll get there. Jason, you are dead-on with this one. It is up to us as individual Communications/PR professionals to be better at our craft. I will be presenting a Social Media 101 for the Greater Fort Worth PRSA chapter in July. I will make sure to include some of these ‘first steps’ so we can raise the bar.

I would have liked to have seen more from PRSA national on blogger outreach on par with Jeffery Julin’s letter/video response to Cohen.

We’ll get there.

]]>