Comments on: Exploring Social Media And The Enterprise http://www.socialmediaexplorer.com/2008/06/16/exploring-social-media-and-the-enterprise/ Wed, 07 Jan 2009 10:29:11 +0000 http://wordpress.org/?v=2.7 hourly 1 By: Cameron http://www.socialmediaexplorer.com/2008/06/16/exploring-social-media-and-the-enterprise/comment-page-1/#comment-2142 Cameron Wed, 18 Jun 2008 12:56:47 +0000 http://www.socialmediaexplorer.com/?p=406#comment-2142 I liked the car analogy too, "...our application gives marketers a brake and a gas pedal so we talk about how they can introduce conversation to their websites by easing their foot off the brake rather than stepping on the gas." I'd add another car analogy in that companies should start by simply opening the car door to let some people in. If the company can create a pine-fresh scent that feels authentic, open and transparent (rather than corporately polished), the conversation will develop into something productive. The participants will then invite friends and your car might need to become a bus. If the car door is opened and the vehicle reeks of scripted response or feels like a black hole where no one is heard, everyone will get out on the next block. I liked the car analogy too, “…our application gives marketers a brake and a gas pedal so we talk about how they can introduce conversation to their websites by easing their foot off the brake rather than stepping on the gas.”

I’d add another car analogy in that companies should start by simply opening the car door to let some people in. If the company can create a pine-fresh scent that feels authentic, open and transparent (rather than corporately polished), the conversation will develop into something productive. The participants will then invite friends and your car might need to become a bus.

If the car door is opened and the vehicle reeks of scripted response or feels like a black hole where no one is heard, everyone will get out on the next block.

]]> By: nerdd.net | news and opinion http://www.socialmediaexplorer.com/2008/06/16/exploring-social-media-and-the-enterprise/comment-page-1/#comment-2139 nerdd.net | news and opinion Tue, 17 Jun 2008 17:27:15 +0000 http://www.socialmediaexplorer.com/?p=406#comment-2139 <strong>Exploring Social Media And The Enterprise | nerdd.net...</strong> \r\nAn interview with Robin Hopper the VP of Business Development of Awareness. It is a good look at... Exploring Social Media And The Enterprise | nerdd.net…

\r\nAn interview with Robin Hopper the VP of Business Development of Awareness. It is a good look at…

]]> By: Heidi Sullivan http://www.socialmediaexplorer.com/2008/06/16/exploring-social-media-and-the-enterprise/comment-page-1/#comment-2138 Heidi Sullivan Tue, 17 Jun 2008 16:50:15 +0000 http://www.socialmediaexplorer.com/?p=406#comment-2138 I love the idea of starting out with "softer" participation. Too many companies want to dive right in the deep end and aren't ready to post frequently and write conversationally. Thanks for the interview! I love the idea of starting out with “softer” participation. Too many companies want to dive right in the deep end and aren’t ready to post frequently and write conversationally. Thanks for the interview!

]]> By: website design http://www.socialmediaexplorer.com/2008/06/16/exploring-social-media-and-the-enterprise/comment-page-1/#comment-2137 website design Mon, 16 Jun 2008 15:06:42 +0000 http://www.socialmediaexplorer.com/?p=406#comment-2137 As more sites grow to incorporate social media I think hearing about how the enterprise is adopting it is interesting. Over the next year or so I think this overcrowded space is really going to get sorted out. As more sites grow to incorporate social media I think hearing about how the enterprise is adopting it is interesting. Over the next year or so I think this overcrowded space is really going to get sorted out.

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