Although, if it takes a “viral campaign” to get an organization’s foot in the door, I won’t complain. Much.

Jason: Be glad you only gave me a login to the blog and NOT the keys to any car you own.

There’s a reason my car has that interesting irregular shape…

Oh … nevermind.

Heh.

As you said, brands who’ve only done traditional media need to be made comfortable with social, and drawing correlations between new media elements and their traditional media counterparts can be helpful.

Hendry: You’re always more productive with a plan, in my opinion. Hope you enjoy the series!

Looking forward to the series.

I am always interested in tips on becoming more productive in social media. As as I said in the Plurk post, they can be a source of constant distractions.

One thing that I think would be helpful would be to show the contrast in using Social Media versus using “traditional” media (TV, Newspapers, etc.) for brand awareness. Should a business take from their ad budget and move it to social media, or should it be separate?

This is interesting to me because I work for a 3rd part vendor who monitors traditional media for brands and know there is still a very large need to manage those brands “traditionally.”