Comments on: Diving (Safely!) into Social Media: Getting Ready to Get Social

By: Erica DeWolf

Erica DeWolf — Thu, 17 Jul 2008 23:10:33 +0000

Great post! Everyone should be monitoring their brand online and become involved in their own reputation management. If a “crisis” breaks out, i.e. somebody important in the blogosphere starts bad mouthing your brand, you can catch that and be the first to comment on the post- defending your brand / apologizing for a faulty product, etc. The key is- you’ll be able to react.

By: Diving Safely into Social Media - Working with Social Media Vendors | Social Media Explorer

Mon, 07 Jul 2008 10:00:50 +0000

[...] organization acclimated to and actively involved in social media. In earlier posts, we talked about setting the stage for social media participation, and writing an effective RFP. This time around, weâ€™re going to examine another key aspect of [...]

By: KatFrench

KatFrench — Thu, 26 Jun 2008 14:53:58 +0000

Daniel: Maybe, but even with the “unofficial” stuff, you have to have internal/organizational awareness and transparency. And general guides don’t hurt either.

Frankly, I think it’d be great if more companies did internal training sessions with their employees about how to use personal social media activity responsibly, so that it benefits their own career and their organization. But that’s a whole other conversation.

By: Daniel

Daniel — Thu, 26 Jun 2008 02:06:12 +0000

In my experience, “unofficial” social media is usually better. You just have to know what you want to do, and in the media biz, it’s easy to get ham-handed.

By: I just Googled your company.

I just Googled your company. — Wed, 25 Jun 2008 11:28:37 +0000

[...] when I read and commented on the post Diving Safely in Social Media on the Social Media Explorer blog, I mentioned: â€œThe truth is, your brand is quite possibly â€œinvolvedâ€ in social media [...]

By: Ed

Ed — Tue, 24 Jun 2008 11:30:46 +0000

Sorry for the wrong choice of word there. I’m looking forward to reading the upcoming articles.

By: KatFrench

KatFrench — Tue, 24 Jun 2008 02:45:55 +0000

vdegeorge: Fear probably shouldn’t be the primary or initial motivation for organizations to get involved in social media, but it often is, isn’t it?

Ed: I think maybe you mean “exasperate” rather than “exhilarate,” but otherwise, I’m totally in agreement. Very often, companies strangle the effectiveness of their own social media campaigns because they weren’t adequately prepared to participate.

By: Ed

Ed — Tue, 24 Jun 2008 01:01:30 +0000

I feel you have put forth the most important question to be asked, is the corporate culture ready to participate?

What exhilarate me 9 out of 10 times, is watching companies adopt social media at the urging of their PR firms, but not engaging consumers in conversations. And not surprisingly, even social media “gurus” commit that very same mistake.

By: vdegeorge

vdegeorge — Mon, 23 Jun 2008 17:13:50 +0000

“The truth is, your brand is quite possibly â€œinvolvedâ€ in social media already.”

This statement is very very important and worth repeating. It’s why brands should be involved in social media even if they don’t initially see the intrinsic value. With any brand, the last thing you want to do is play “catch up” or caught needing to put out fires in a medium you’re unfamiliar.

Fantastic topic and a great start to the series, Kat. I look forward to next week!