Comments on: Diving (Safely!) into Social Media: Working with Partners and Vendors http://www.socialmediaexplorer.com/digital-marketing/diving-safely-into-social-media-working-with-partners-and-vendors/ Social Media Consulting, Public Speaking and Education Sun, 12 Feb 2012 03:51:00 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Coach Coachstore http://www.socialmediaexplorer.com/digital-marketing/diving-safely-into-social-media-working-with-partners-and-vendors/comment-page-1/#comment-43702 Coach Coachstore Wed, 20 Apr 2011 05:55:00 +0000 http://www.socialmediaexplorer.com/?p=431#comment-43702 There is a discount in our <a>coach outlet store</a> for many fashionable products.If you have desire to Buy <a>coach outlet</a> commodities.We are sincerely expecting you visit to our L<a>coach outlet store</a> and choose something you perfer. Along with the network development,many products sale by the network.It becomes a Fierce competition.For example the <a title="About half of these posts by Jeff Larche discuss Content Interest Index" href="http://www.coachoutletsstore.org" rel="nofollow">coach outlet</a> Online Store,as one of the most famous brand in the world, <a>coach outlet</a> has their website,but they also need the <a>coach outlet</a> to sale their products.So if you want to buy <a>coach outlet</a> you just visit our <a>coach outlet</a> Store.. There is a discount in our coach outlet store for many fashionable products.If you have desire to Buy coach outlet commodities.We are sincerely expecting you visit to our Lcoach outlet store and choose something you perfer.
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]]> By: Social Media Question of the Week: Finding a Social Media Vendor — Regator Blog http://www.socialmediaexplorer.com/digital-marketing/diving-safely-into-social-media-working-with-partners-and-vendors/comment-page-1/#comment-1532 Social Media Question of the Week: Finding a Social Media Vendor — Regator Blog Wed, 01 Apr 2009 21:26:27 +0000 http://www.socialmediaexplorer.com/?p=431#comment-1532 [...] “Diving (Safely!) into Social Media: Working with Partners and Vendors” has a list of assumptions that you should not make when working with social media vendors. Because you know what they say about assuming…it makes an a—oh nevermind. [...] [...] “Diving (Safely!) into Social Media: Working with Partners and Vendors” has a list of assumptions that you should not make when working with social media vendors. Because you know what they say about assuming…it makes an a—oh nevermind. [...]

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]]> By: Pragya Narang http://www.socialmediaexplorer.com/digital-marketing/diving-safely-into-social-media-working-with-partners-and-vendors/comment-page-1/#comment-1530 Pragya Narang Wed, 09 Jul 2008 08:50:16 +0000 http://www.socialmediaexplorer.com/?p=431#comment-1530 RocSearch, the UK-based research & analytics firm has recently released a research study on ‘Leveraging Social Media for Brands’. The study showcases the social media eco-system, its drivers & imperatives while detailing cases of brand successes and failures attempting to harness the power of this medium. For a complementary copy of the study, visit http://www.rocsearch.com/social-media.asp. RocSearch, the UK-based research & analytics firm has recently released a research study on ‘Leveraging Social Media for Brands’. The study showcases the social media eco-system, its drivers & imperatives while detailing cases of brand successes and failures attempting to harness the power of this medium. For a complementary copy of the study, visit http://www.rocsearch.com/social-media.asp.

]]> By: KatFrench http://www.socialmediaexplorer.com/digital-marketing/diving-safely-into-social-media-working-with-partners-and-vendors/comment-page-1/#comment-1529 KatFrench Mon, 07 Jul 2008 17:34:47 +0000 http://www.socialmediaexplorer.com/?p=431#comment-1529 Martin: Interesting. So you're recommending creating something like a "relevant conversation tag cloud" and disseminating it to all vendors, partners and internal staff? I could see where something like that could be of value. Along similar lines, I'd also recommend having some "standard position" copy for frequently-discussed hot topics in your industry. NOT to cut and paste into social media discussions, but just as a guide so everyone knows what the official brand stance is on a topic. For example, a person could comment that "XYZ Company's usual take on that is [paraphrase of standard position], but my own personal opinion is ________." I don't think anyone believes you ought to be spouting "canned brand messaging" on social sites, but on the other hand, you don't sound like an empowered representative of an organization if you don't appear to have at least a clear idea what their position is on their own industry hot topics. Martin: Interesting. So you’re recommending creating something like a “relevant conversation tag cloud” and disseminating it to all vendors, partners and internal staff? I could see where something like that could be of value.

Along similar lines, I’d also recommend having some “standard position” copy for frequently-discussed hot topics in your industry. NOT to cut and paste into social media discussions, but just as a guide so everyone knows what the official brand stance is on a topic.

For example, a person could comment that “XYZ Company’s usual take on that is [paraphrase of standard position], but my own personal opinion is ________.”

I don’t think anyone believes you ought to be spouting “canned brand messaging” on social sites, but on the other hand, you don’t sound like an empowered representative of an organization if you don’t appear to have at least a clear idea what their position is on their own industry hot topics.

]]> By: Martin Edic http://www.socialmediaexplorer.com/digital-marketing/diving-safely-into-social-media-working-with-partners-and-vendors/comment-page-1/#comment-1528 Martin Edic Mon, 07 Jul 2008 16:13:28 +0000 http://www.socialmediaexplorer.com/?p=431#comment-1528 I'd add that as a brand manager to succeed in social marketing you need to start with a really good keyword phrase set that includes brands, competitors, people, products, etc., and is quite specific. This makes a big difference not only in discovery but also in helping team members understand how the process works and what their role is. If everyone knows the keywords then you can ensure that they understand the conversation in context and respond appropriately in context (double emphasis on 'in context!). I’d add that as a brand manager to succeed in social marketing you need to start with a really good keyword phrase set that includes brands, competitors, people, products, etc., and is quite specific. This makes a big difference not only in discovery but also in helping team members understand how the process works and what their role is. If everyone knows the keywords then you can ensure that they understand the conversation in context and respond appropriately in context (double emphasis on ‘in context!).

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