The announcement came today that the Social Media Club has named an interim Board of Directors to help determine the organizations strategic direction and advance its goals. Chris Heuer and Kristie Wells, two of my favorite people in the world, have asked me, along with 41 others, to be a part of this direction-setting body. [...]

Public relations can stand to learn a lot from Howard Moskowitz. The legendary experimental psychologist, whose research and work is chronicled most excellently by Malcolm Gladwell in a speech at a February 2004 TED (Technology, Entertainment, Design) Conference, essentially reinvented the consumer product goods category. His revelation essentially concluded that consumers don’t know what they [...]