From the monthly archives:

August 2008

The Future of Social Media: Hope Or Hype?

by Jason Falls · August 29, 2008

Gartner Research's Hype Cycle diagramImage via Wikipedia

A recent conversation has me thinking about the future of social media as an industry and a business application. It’s those types of random interactions that plant the seeds for blog posts. I mull over the topic for a few days, do some research or reading, chew on it a bit more, then something inspires the central thought of what I write.

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Get Your Masters of Business Online In Indianapolis

by Jason Falls · August 28, 2008

With so much to consume in the world of social media, online marketing and the general web world you need filters. Jim Brown of EverEffect, along with some other smart people in Indianapolis, have put together a one day boot camp-type conference that promises to bring several different disciplines within the world of online marketing into a salient, makes-sense learning opportunity. It’s called Masters of Business Online and it takes place on Tuesday, Oct. 14 in Indianapolis.

Who is it for? From the conference’s website:

This conference was designed with one goal in mind:

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What The Social Media Group-Livingston Split Doesn’t Mean

by Jason Falls · August 27, 2008

I was disappointed to hear that management styles and cultural differences led to the split of what was the first social media agency consolidation today when Maggie Fox of the Social Media Group announced the acquisition of Geoff Livingston’s Livingston Communications wouldn’t take place. The partnership had the potential to provide the world with a unique, international social media practice that put a test to all sorts of collaboration theories. From the video below and Maggie’s post, you can see the realization that the partnership wasn’t going to work out as ideally as once thought seems to sit well with everyone.

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How Social Media Opens The Door For “Happiness Marketing”

by Kat French · August 27, 2008

img courtesy Hbregazzi on sxc.

Marketers cause unhappiness.

Really, when you strip it down to bare essentials, that’s our job: to make consumers unhappy with what they currently have, so they’ll buy what we’re selling.

I don’t like this much. I never have.

(BTW, this is Kat writing.  Invariably, people assume it’s Jason, being that it’s his blog—anyway, moving on…) While my career has been what could charitably be called “eclectic,” marketing—more specifically writing marketing copy—has been a big chunk of what I do for nearly 20 years now. My first job out of high school involved writing radio copy at a 250-watt radio station at age 18, and I’ll be 36 this year.

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Maker’s Mark Is Capturing Election Fever With A Presidential Prediction

by Jason Falls · August 25, 2008

For any number of reasons, I don’t often write about client projects. If you’ve ever wondered why, the reasons can include the client’s permission, legal approvals and issues with the client or the contract we have with them, the fact that sometimes recommendations are only partially adopted and I don’t want readers pointing out obvious flaws in strategies that would have been avoided had full recommendations been adopted and, of course, frequently spamming you with my own stuff undermines my credibility.

Today, though, I make an exception to share something pretty fun with everyone.

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The Media & Social Media: Follow Up With Cincinnati Enquirer

by Jason Falls · August 22, 2008

Cincinnati Enquirer headquarters building at 3...Image via Wikipedia

On Monday, I gave a sneak preview of my upcoming panel presentation at Blog World & New Media Expo to about 60 folks in attendance at Social Media Club Louisville. Part of the reason was to share some case studies and examples of how some traditional media members are using social media and what kind of strategic approach they are probably using to engage their audiences differently. The other reason I gave it was for people to shoot holes in it and help me identify gaps in thinking so it would be better for Las Vegas.

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SME Readers Get 20% Off Registration At Blog World Expo

by Jason Falls · August 21, 2008

I’m thrilled to be speaking at Blog World and New Media Expo this year. And while there are some similar discounts floating around, I’m also thrilled to offer you, readers of SocialMediaExplorer.com a 20 percent discount on the price of admission to the event. Blog World & New Media Expo (or BlogWorld for short) takes place Saturday and Sunday, Sept. 21 and 21 in Las Vegas, Nev., at the Las Vegas Convention Center, just next to the Las Vegas Hilton. There is an Executives & Entrepreneurs day of sessions as well on Friday, Sept. 19.

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The Bonsai Method of Social Media Management

by Kat French · August 20, 2008

Life is not like a box of chocolates, regardless of what Forrest Gump may tell you.

Life is like a bonsai tree.

Are there any other closet Karate Kid fans in the house?  Pipe up–there’s no shame here.

It’s easy to let social media participation grow like kudzu until it completely takes over your life.  Like any thing (even good things) you have to know your limits.

Brian Solis, of PR 2.0 recently posted about the Conversation Prism, and his post contained a number of diagrams and visuals sort of mapping out his social media footprint.   I’ve seen similar maps that look like some sort of out-of-control fungal growth under a microscope.

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Personal Branding And Reputation Management, The Topic And The Action

by Jason Falls · August 19, 2008

In June of this year, Crystal Peterson, Doe-Anderson‘s Sr. VP for Human Resources, and I presented a personal branding and online reputation management talk at the Louisville Advertising Federation‘s Young Professionals event. You can read about it here and see the slide show presentation here.

WFPL Logo - 89.3 FM Louisville Public RadioToday, that discussion continues and expands on WFPL, Louisville’s NPR affiliate and public radio station on the talk show, “State of Affairs.” I’ll join host Julie Kredens and two area attorneys, Jeff Calabrese and Michale Losavio, to cover the topic, “Employers, Privacy and Social Media.” I can’t imagine me and two lawyers going back and forth not being entertaining. In Louisville, you can hear us live at 11 a.m. ET/10 a.m. CT on 89.3 FM. You can also listen to the stream on WFPL’s website and access the archived podcast of the show on the site whenever you like, as well.

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