Comments on: How Social Media Opens The Door For “Happiness Marketing” http://www.socialmediaexplorer.com/2008/08/27/how-social-media-opens-the-door-for-happiness-marketing/ Social Media Consulting, Public Speaking and Education Tue, 07 Sep 2010 17:07:36 +0000 hourly 1 http://wordpress.org/?v=3.0 By: KatFrench http://www.socialmediaexplorer.com/2008/08/27/how-social-media-opens-the-door-for-happiness-marketing/comment-page-1/#comment-33661 KatFrench Wed, 27 Aug 2008 19:11:53 +0000 http://www.socialmediaexplorer.com/?p=519#comment-33661 Kemeny - Rather than thinking of it in terms of "is bad publicity better than no publicity?" what about thinking of it in terms of "authentic, honest communication is better than game-playing?" <br><br>To a certain extent, companies have gotten away with service and quality issues because they could legitimately make the case that they had no way to reliably know what the customer experience was. <br><br>And I agree, most companies are still not ready for that level of "naked conversation" any more than they were ready for other technological and sociological changes that have revolutionized business over the centuries. But those changes aren't going to wait for companies to get ready. And the companies that ARE ready (or readier at any rate) are going to have the advantage for a while. Kemeny – Rather than thinking of it in terms of “is bad publicity better than no publicity?” what about thinking of it in terms of “authentic, honest communication is better than game-playing?”

To a certain extent, companies have gotten away with service and quality issues because they could legitimately make the case that they had no way to reliably know what the customer experience was.

And I agree, most companies are still not ready for that level of “naked conversation” any more than they were ready for other technological and sociological changes that have revolutionized business over the centuries. But those changes aren't going to wait for companies to get ready. And the companies that ARE ready (or readier at any rate) are going to have the advantage for a while.

]]> By: Kemeny http://www.socialmediaexplorer.com/2008/08/27/how-social-media-opens-the-door-for-happiness-marketing/comment-page-1/#comment-33662 Kemeny Wed, 27 Aug 2008 18:35:20 +0000 http://www.socialmediaexplorer.com/?p=519#comment-33662 its amazing how social media has lead to new ideas on marketing and advertisement. now we can allow the consumer tell us whats best in our industry... and even better what they really dislike....buuuut, this is exactly what most biz are not ready to handle.. <br><br>Is bad publicity is better than no publicity at all?? its amazing how social media has lead to new ideas on marketing and advertisement. now we can allow the consumer tell us whats best in our industry… and even better what they really dislike….buuuut, this is exactly what most biz are not ready to handle..

Is bad publicity is better than no publicity at all??

]]> By: KatFrench http://www.socialmediaexplorer.com/2008/08/27/how-social-media-opens-the-door-for-happiness-marketing/comment-page-1/#comment-4040 KatFrench Wed, 27 Aug 2008 12:11:53 +0000 http://www.socialmediaexplorer.com/?p=519#comment-4040 Kemeny - Rather than thinking of it in terms of "is bad publicity better than no publicity?" what about thinking of it in terms of "authentic, honest communication is better than game-playing?" <br><br>To a certain extent, companies have gotten away with service and quality issues because they could legitimately make the case that they had no way to reliably know what the customer experience was. <br><br>And I agree, most companies are still not ready for that level of "naked conversation" any more than they were ready for other technological and sociological changes that have revolutionized business over the centuries. But those changes aren't going to wait for companies to get ready. And the companies that ARE ready (or readier at any rate) are going to have the advantage for a while. Kemeny – Rather than thinking of it in terms of “is bad publicity better than no publicity?” what about thinking of it in terms of “authentic, honest communication is better than game-playing?”

To a certain extent, companies have gotten away with service and quality issues because they could legitimately make the case that they had no way to reliably know what the customer experience was.

And I agree, most companies are still not ready for that level of “naked conversation” any more than they were ready for other technological and sociological changes that have revolutionized business over the centuries. But those changes aren't going to wait for companies to get ready. And the companies that ARE ready (or readier at any rate) are going to have the advantage for a while.

]]> By: KatFrench http://www.socialmediaexplorer.com/2008/08/27/how-social-media-opens-the-door-for-happiness-marketing/comment-page-1/#comment-4699 KatFrench Wed, 27 Aug 2008 12:11:53 +0000 http://www.socialmediaexplorer.com/?p=519#comment-4699 Kemeny - Rather than thinking of it in terms of "is bad publicity better than no publicity?" what about thinking of it in terms of "authentic, honest communication is better than game-playing?" <br><br>To a certain extent, companies have gotten away with service and quality issues because they could legitimately make the case that they had no way to reliably know what the customer experience was. <br><br>And I agree, most companies are still not ready for that level of "naked conversation" any more than they were ready for other technological and sociological changes that have revolutionized business over the centuries. But those changes aren't going to wait for companies to get ready. And the companies that ARE ready (or readier at any rate) are going to have the advantage for a while. Kemeny – Rather than thinking of it in terms of “is bad publicity better than no publicity?” what about thinking of it in terms of “authentic, honest communication is better than game-playing?”

To a certain extent, companies have gotten away with service and quality issues because they could legitimately make the case that they had no way to reliably know what the customer experience was.

And I agree, most companies are still not ready for that level of “naked conversation” any more than they were ready for other technological and sociological changes that have revolutionized business over the centuries. But those changes aren't going to wait for companies to get ready. And the companies that ARE ready (or readier at any rate) are going to have the advantage for a while.

]]> By: Kemeny http://www.socialmediaexplorer.com/2008/08/27/how-social-media-opens-the-door-for-happiness-marketing/comment-page-1/#comment-4039 Kemeny Wed, 27 Aug 2008 11:35:20 +0000 http://www.socialmediaexplorer.com/?p=519#comment-4039 its amazing how social media has lead to new ideas on marketing and advertisement. now we can allow the consumer tell us whats best in our industry... and even better what they really dislike....buuuut, this is exactly what most biz are not ready to handle.. <br><br>Is bad publicity is better than no publicity at all?? its amazing how social media has lead to new ideas on marketing and advertisement. now we can allow the consumer tell us whats best in our industry… and even better what they really dislike….buuuut, this is exactly what most biz are not ready to handle..

Is bad publicity is better than no publicity at all??

]]> By: Kemeny http://www.socialmediaexplorer.com/2008/08/27/how-social-media-opens-the-door-for-happiness-marketing/comment-page-1/#comment-4698 Kemeny Wed, 27 Aug 2008 11:35:20 +0000 http://www.socialmediaexplorer.com/?p=519#comment-4698 its amazing how social media has lead to new ideas on marketing and advertisement. now we can allow the consumer tell us whats best in our industry... and even better what they really dislike....buuuut, this is exactly what most biz are not ready to handle.. <br><br>Is bad publicity is better than no publicity at all?? its amazing how social media has lead to new ideas on marketing and advertisement. now we can allow the consumer tell us whats best in our industry… and even better what they really dislike….buuuut, this is exactly what most biz are not ready to handle..

Is bad publicity is better than no publicity at all??

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