I think what this shows us is that there still are business models to be developed and integrated in social media consulting and delivery. This is nothing more than a blip on the radar for these two strong organizations. It is quite encouraging for small start-ups to see the potential for larger conversations is possible if not probable. The SMG/Livingston consolidation was exciting at first, but then it just seemed like it could be one in a number of future SM business deals as early adopters become entrenched and late adopters keep learning and help spread the conversation.

I think what this shows us is that there still are business models to be developed and integrated in social media consulting and delivery. This is nothing more than a blip on the radar for these two strong organizations. It is quite encouraging for small start-ups to see the potential for larger conversations is possible if not probable. The SMG/Livingston consolidation was exciting at first, but then it just seemed like it could be one in a number of future SM business deals as early adopters become entrenched and late adopters keep learning and help spread the conversation.