Comments on: The Future of Social Media: Hope Or Hype? http://www.socialmediaexplorer.com/2008/08/29/the-future-of-social-media-hope-or-hype/ Social Media Consulting, Public Speaking and Education Sun, 14 Mar 2010 10:49:57 -0700 http://wordpress.org/?v=2.9.2 hourly 1 By: Wordcrunching » Blog Archive » Turn down the noise, turn up the silence http://www.socialmediaexplorer.com/2008/08/29/the-future-of-social-media-hope-or-hype/comment-page-1/#comment-26133 Wordcrunching » Blog Archive » Turn down the noise, turn up the silence Tue, 01 Dec 2009 20:26:14 +0000 http://www.socialmediaexplorer.com/?p=541#comment-26133 [...] The big unspoken assumption is that the habits of teenagers are supremely important. When last I checked, ‘business users, the elderly, the helplessly middle-aged, the hopelessly nostalgic, estate agents, solicitors and credit card companies’ were quite a large constituency. The comparative growth of social networking sites is also not a fair comparison. These platforms offer lots of features, not just messaging, whereas email does not. They are also much newer (email was invented in 1965, social networking platforms in the late 1990s by the most generous measure), so at a higher point in the hype cycle. [...] [...] The big unspoken assumption is that the habits of teenagers are supremely important. When last I checked, ‘business users, the elderly, the helplessly middle-aged, the hopelessly nostalgic, estate agents, solicitors and credit card companies’ were quite a large constituency. The comparative growth of social networking sites is also not a fair comparison. These platforms offer lots of features, not just messaging, whereas email does not. They are also much newer (email was invented in 1965, social networking platforms in the late 1990s by the most generous measure), so at a higher point in the hype cycle. [...]

]]> By: Social Media: Revolution or Fad? | New Media Review http://www.socialmediaexplorer.com/2008/08/29/the-future-of-social-media-hope-or-hype/comment-page-1/#comment-24284 Social Media: Revolution or Fad? | New Media Review Wed, 11 Nov 2009 13:54:53 +0000 http://www.socialmediaexplorer.com/?p=541#comment-24284 [...] Jason Falls discusses the “hype cycle” social media is likely to experience as businesses begin experience disillusionment with these tools; yet, he is hopeful: The essential logic is that new technologies have an explosion of hype that soon turns to a massive free fall as early-adopting businesses fail to see the promised profits or productivity improvement. Then a period of recuperation occurs where businesses begin to see realistic and long-term benefits from the technology. At that point it begins to find its way to the mainstream and blends to become part of the accepted business approach. [...] [...] Jason Falls discusses the “hype cycle” social media is likely to experience as businesses begin experience disillusionment with these tools; yet, he is hopeful: The essential logic is that new technologies have an explosion of hype that soon turns to a massive free fall as early-adopting businesses fail to see the promised profits or productivity improvement. Then a period of recuperation occurs where businesses begin to see realistic and long-term benefits from the technology. At that point it begins to find its way to the mainstream and blends to become part of the accepted business approach. [...]

]]> By: homecontrol http://www.socialmediaexplorer.com/2008/08/29/the-future-of-social-media-hope-or-hype/comment-page-1/#comment-24262 homecontrol Wed, 11 Nov 2009 02:45:17 +0000 http://www.socialmediaexplorer.com/?p=541#comment-24262 Great news! I hope the return to corporate means continued inside perspectives for loyal listeners. Great news! I hope the return to corporate means continued inside perspectives for loyal listeners.

]]> By: » Top 40 + 200 Blog Posts on Social Media Spotlight Ideas http://www.socialmediaexplorer.com/2008/08/29/the-future-of-social-media-hope-or-hype/comment-page-1/#comment-24067 » Top 40 + 200 Blog Posts on Social Media Spotlight Ideas Mon, 09 Nov 2009 22:25:54 +0000 http://www.socialmediaexplorer.com/?p=541#comment-24067 [...] The Future of Social Media: Hope Or Hype? - Social Media Explorer - Aug ‘08 [...] [...] The Future of Social Media: Hope Or Hype? - Social Media Explorer - Aug ‘08 [...]

]]> By: Masse 2.0 ://blog » Blog Archive » Unload the #matrix goto #realitiy http://www.socialmediaexplorer.com/2008/08/29/the-future-of-social-media-hope-or-hype/comment-page-1/#comment-22712 Masse 2.0 ://blog » Blog Archive » Unload the #matrix goto #realitiy Tue, 22 Sep 2009 08:21:09 +0000 http://www.socialmediaexplorer.com/?p=541#comment-22712 [...] durch den anhaltenden Social Media Hype in dem manch digitaler Gutmensch (neudeutsch auch als Digital Natives oder Digital Inhabitants [...] [...] durch den anhaltenden Social Media Hype in dem manch digitaler Gutmensch (neudeutsch auch als Digital Natives oder Digital Inhabitants [...]

]]> By: Views on the future of social media http://www.socialmediaexplorer.com/2008/08/29/the-future-of-social-media-hope-or-hype/comment-page-1/#comment-4566 Views on the future of social media Fri, 17 Apr 2009 19:57:19 +0000 http://www.socialmediaexplorer.com/?p=541#comment-4566 [...] Falls at Social Media Explorer: The Future of Social Media: Hope or Hype? Categories: social media RSS 2.0 feed to follow new [...] [...] Falls at Social Media Explorer: The Future of Social Media: Hope or Hype? Categories: social media RSS 2.0 feed to follow new [...]

]]> By: Strategieforum.nl » Blog Archive » Social Media en Strategie http://www.socialmediaexplorer.com/2008/08/29/the-future-of-social-media-hope-or-hype/comment-page-1/#comment-1654 Strategieforum.nl » Blog Archive » Social Media en Strategie Tue, 10 Feb 2009 23:27:56 +0000 http://www.socialmediaexplorer.com/?p=541#comment-1654 [...] Media een hype is of echt waarde creëert voor organisaties. Het antwoord lijkt af te hangen van de manier waarop het gebruikt wordt. Het onderstaande filmpje legt heel simpel, maar zeer duidelijk uit wat Social [...] [...] Media een hype is of echt waarde creëert voor organisaties. Het antwoord lijkt af te hangen van de manier waarop het gebruikt wordt. Het onderstaande filmpje legt heel simpel, maar zeer duidelijk uit wat Social [...]

]]> By: Vibemetrix Daily Vibe - September 19, 2008 | VibeMetrix Blog http://www.socialmediaexplorer.com/2008/08/29/the-future-of-social-media-hope-or-hype/comment-page-1/#comment-1653 Vibemetrix Daily Vibe - September 19, 2008 | VibeMetrix Blog Fri, 19 Sep 2008 15:06:29 +0000 http://www.socialmediaexplorer.com/?p=541#comment-1653 [...] Jason Falls - The Future of Social Media: Hope Or Hype? [...] [...] Jason Falls – The Future of Social Media: Hope Or Hype? [...]

]]> By: Goodness Gracious, Great Blogs of Fire! » The Buzz Bin http://www.socialmediaexplorer.com/2008/08/29/the-future-of-social-media-hope-or-hype/comment-page-1/#comment-1652 Goodness Gracious, Great Blogs of Fire! » The Buzz Bin Tue, 02 Sep 2008 14:10:32 +0000 http://www.socialmediaexplorer.com/?p=541#comment-1652 [...] Shel’s post (mentioned above), Jason Fell of Social Media Explorer says that social media has promise in the long term, but is less so in the near future. Jason suggests that social media technologies have an “explosion of hype that soon turns to a [...] [...] Shel’s post (mentioned above), Jason Fell of Social Media Explorer says that social media has promise in the long term, but is less so in the near future. Jason suggests that social media technologies have an “explosion of hype that soon turns to a [...]

]]> By: CEO’s Step Into the Blogging World | The AIR Blog http://www.socialmediaexplorer.com/2008/08/29/the-future-of-social-media-hope-or-hype/comment-page-1/#comment-1649 CEO’s Step Into the Blogging World | The AIR Blog Mon, 01 Sep 2008 20:09:30 +0000 http://www.socialmediaexplorer.com/?p=541#comment-1649 [...] at some of the largest companies in the world.  Blogs, YouTube, Myspace, and Facebook are no longer just for the early adopters.  Companies that want to increase their brand awareness and most importantly, one to one [...] [...] at some of the largest companies in the world.  Blogs, YouTube, Myspace, and Facebook are no longer just for the early adopters.  Companies that want to increase their brand awareness and most importantly, one to one [...]

]]> By: seo2020 http://www.socialmediaexplorer.com/2008/08/29/the-future-of-social-media-hope-or-hype/comment-page-1/#comment-4278 seo2020 Sat, 30 Aug 2008 13:04:24 +0000 http://www.socialmediaexplorer.com/?p=541#comment-4278 Hi Jason,<br><br>I just recently discovered your blog. I am a hard core social media research analyst, consultant and teacher and it is always a pleasure to find someone that actually knows this space and is not part of the "hype bubble"... I agree with Richard that there is a technology bubble happening (new social platforms popping up daily) that is about to burst... For some reason many people feel that they need to manage as many networks as possible by joining every new platform that they see a minute benefit in. Eventually reality will set in and people will see that managing multiple networks is not time or cost effective.<br><br>Suddenly as more an more people maintain their profile on the more popular (broader reaching) networks, the smaller start-ups and other technologies that don't get sufficient mind share will die off leaving the cream of the crop. I welcome this day because communications won't be so scattered and the effectiveness of social media as a business building platform will rise.<br><br>I predict this bubble bursting in early 2009 ... what's your take?<br><br>Thank you,<br><br>Charles Heflin<br>Twitter @CharlesHeflin Hi Jason,

I just recently discovered your blog. I am a hard core social media research analyst, consultant and teacher and it is always a pleasure to find someone that actually knows this space and is not part of the “hype bubble”… I agree with Richard that there is a technology bubble happening (new social platforms popping up daily) that is about to burst… For some reason many people feel that they need to manage as many networks as possible by joining every new platform that they see a minute benefit in. Eventually reality will set in and people will see that managing multiple networks is not time or cost effective.

Suddenly as more an more people maintain their profile on the more popular (broader reaching) networks, the smaller start-ups and other technologies that don't get sufficient mind share will die off leaving the cream of the crop. I welcome this day because communications won't be so scattered and the effectiveness of social media as a business building platform will rise.

I predict this bubble bursting in early 2009 … what's your take?

Thank you,

Charles Heflin
Twitter @CharlesHeflin

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