Comments on: The Future of Social Media: Hope Or Hype?

By: Do You Suffer From Marketing Tunnel Vision? | SiteFox

Do You Suffer From Marketing Tunnel Vision? | SiteFox — Thu, 19 Jan 2012 17:43:01 +0000

[...] Ignore the hype Regardless of what you do, if you get suckered into the hype, you’ll find a way to justify investing in a marketing medium. Recognizing that new and [...]

By: Robert Portman

Robert Portman — Sat, 11 Sep 2010 07:22:29 +0000

These successes will shed light on social media’s proper place in the array of communications strategies and even those who walked away will come back as the plateau of enlightenment takes hold and social media settles into being part of the norm.

By: Yelladog

Yelladog — Thu, 19 Aug 2010 19:59:03 +0000

So, two years on, what are you all thinking? Where is social media in the hype cycle now? You're a lot closer to it than I am, but from my distant perch what I see is a lot more sensible, more integrated use of social media, but I don't know that we've really been through a “trough of disillusionment.” It doesn't seem to me that every single person on unemployment is a “social media consultant” anymore, but any time a market looks qualitatively different from any market to come before it I ask myself what I'm missing.

By: gauravjha

gauravjha — Thu, 13 May 2010 18:24:32 +0000

Social Media is exploding with information. It's not too far off to expect where this will lead businesses to. Some of us have already started seeing the turnaround in our businesses, whereas others are getting there quickly.

I mention some points on how exactly businesses are using Social Media in my post: http://blog.insideview.com/2010/04/27/connectin...

By: gauravjha

gauravjha — Thu, 13 May 2010 11:24:32 +0000

By: Buzz

Buzz — Thu, 06 May 2010 17:26:53 +0000

This is a very clever industry viral campaign by Sweedish newpaper â€œDagens Industriâ€. With the entire advertising industry caught up in where social media is heading, itâ€™s probably pretty tough going for newspapers to continue getting the ad revenue theyâ€™ve always had, so they enlisted Storakers McCann to create a viral campaign designed to poke fun at the social media hype and get the industry to have a laugh while reminding them that they still sell newspaper ads!

http://www.youtube.com/watch?v=EdABitKdJ7o

By: Santosh Shukla

Santosh Shukla — Wed, 05 May 2010 16:11:07 +0000

Hi Jason, interesting question.... You have very neatly pin pointed the pain point with Social Media. It may tend to become the biggest time-waster.
However we all know that it is essential also for us in Sales/Marketing field and also for everyone else. I like to relate the social media to the toruk (Avatar fame) which needs to be tamed to get the best results.

I identified the same problem and have found some answers that work for me. I would recommend you to try them. Using these tips you can save your time and achieve the best of social media.

Read the tips here. http://blog.insideview.com/2010/05/02/investing...>

By: Wordcrunching » Blog Archive » Turn down the noise, turn up the silence

Tue, 01 Dec 2009 20:26:14 +0000

[...] The big unspoken assumption is that the habits of teenagers are supremely important. When last I checked, ‘business users, the elderly, the helplessly middle-aged, the hopelessly nostalgic, estate agents, solicitors and credit card companies’ were quite a large constituency. The comparative growth of social networking sites is also not a fair comparison. These platforms offer lots of features, not just messaging, whereas email does not. They are also much newer (email was invented in 1965, social networking platforms in the late 1990s by the most generous measure), so at a higher point in the hype cycle. [...]

By: Social Media: Revolution or Fad? | New Media Review

Social Media: Revolution or Fad? | New Media Review — Wed, 11 Nov 2009 13:54:53 +0000

[...] Jason Falls discusses the “hype cycle” social media is likely to experience as businesses begin experience disillusionment with these tools; yet, he is hopeful: The essential logic is that new technologies have an explosion of hype that soon turns to a massive free fall as early-adopting businesses fail to see the promised profits or productivity improvement. Then a period of recuperation occurs where businesses begin to see realistic and long-term benefits from the technology. At that point it begins to find its way to the mainstream and blends to become part of the accepted business approach. [...]

By: homecontrol

homecontrol — Wed, 11 Nov 2009 02:45:17 +0000

Great news! I hope the return to corporate means continued inside perspectives for loyal listeners.

By: » Top 40 + 200 Blog Posts on Social Media Spotlight Ideas

» Top 40 + 200 Blog Posts on Social Media Spotlight Ideas — Mon, 09 Nov 2009 22:25:54 +0000

[...] The Future of Social Media: Hope Or Hype?Â -Â Social Media ExplorerÂ - Aug ‘08 [...]