Comments on: Make Your Blog Sexier to Advertisers with One Easy Step

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By: Basic Web Analytics for Bloggers | Social Media Explorer

Basic Web Analytics for Bloggers | Social Media Explorer — Fri, 03 Oct 2008 10:04:50 +0000

[...] advertisers. Â We talked about this a while back in the post on offering demographic data. Â While demographic data can make a blog more attractive to advertisers, having an accurate [...]

By: johnmartin78

johnmartin78 — Sat, 13 Sep 2008 17:01:38 +0000

Kat/Jason, thanks for the link!

Michelle, it is perhaps the case that survey-based research is not right for every audience, but I think if you're clever about it you can do it in a way that doesn't bother your visitors. That's certainly what we're trying to do with Crowd Science Demographics.

For a start, as long as you invite respondents in a fair and randomized way, you only need to survey a very small number of visitors to get reliable data that you can project across your entire audience.

And then, for those visitors that you do engage, as long as you're polite about the way that you invite them and reasonable about the length of the survey you're asking them to take (the shorter the better!), there is very little negative effect. In fact, most of the people that have some connection to the author or to the content will be happy to share a little about themselves and give some feedback.

BTW, we have a sidebar invitation that works really well for blogs. You can see an example of it over here:

http://crowdsciencetestthree.weebly.com/?__cs_t...

Hope that helps. Good luck with CL!

By: iFroggy

iFroggy — Fri, 12 Sep 2008 20:06:34 +0000

Quantcast is interesting. I may start using it. Thanks for the reminder.

By: warner444

warner444 — Fri, 12 Sep 2008 17:06:10 +0000

Good points, not being in the advertising business like you are, I never thought about what an advertiser would need to convince them to advertise on my blog. Since advertisers are looking for targeted advertising having 3rd party visitor data should be very convincing.

By: KatFrench

KatFrench — Fri, 12 Sep 2008 12:17:23 +0000

Another option is to do polling or surveys in the sidebar that collect other information, in addition to straight demographics, that will allow you to better serve readers.

In the case of Consuming Louisville, you have a really tight editorial focus on upcoming events. It might be nice to know if your readers would like to see more post-event coverage, like photos from an art opening or festival. Asking those kinds of questions in addition to demo questions, and using a less-obtrusive sidebar poll as opposed to a pop-up (which I admit are obnoxious from a user standpoint), might be a way to make it more of an "even trade-off" in value for readers.

You get information that makes you more attractive to advertisers, and your readers get to chime in on things they'd like to see in exchange for providing some anonymous information.

Truthfully, it IS a trade-off. It's asking for something of value from your readers: information, and the time it takes to provide it. But it's a trade-off that can potentially be worth it, if it can be done in a way that doesn't lose your readers in the process.

By: JasonFalls

JasonFalls — Fri, 12 Sep 2008 12:00:38 +0000

While we're happy to develop plans for selling ads on hyperlocal blogs, Michelle, the simple fact remains that our clients want to hit specific demographic targets. The demographic collection (which can be done in a non-obtrusive, estimated scale for now with sites like Quantcast) is often times the single-most relevant determining factor for an advertiser. For instance, if a new product is targeting affluent mothers, we need to take recommendations to them for advertising on sites that we know reach a high concentration of affluent mothers. 65 percent female won't cut it.

Yes, the primary benefit of the advertising is money in your pocket, but I would argue that serving the right demographics with relevant advertising is of great value to your readers. Without collecting that data, you're just throwing ads at them hoping they make sense.

By: Michelle

Michelle — Fri, 12 Sep 2008 11:49:50 +0000

This is a topic of interest to me as my traffic continues to grow each month and I'd like to integrate advertising into Consuming Louisville more. I use both Mint and Google Analytics to track stats for the site so I have that kind of information available. I am opposed to collecting demographic data though because the intrusiveness from collecting that data gives absolutely no value to my readers.You and Jason should make Consuming Louisville your pet project for developing a plan for selling ads on hyperlocal blogs. That's be another notch in Doe's Social Media belt.