Comments on: Case Study: Working With Your Brand Enthusiasts, Not Against Them

By: » 40 Social Media Case Studies Online Branding Blog – reactorr.com - online branding, internet marketing, social media, SEO

Sat, 23 Oct 2010 02:01:20 +0000

[...] 17 more Social Media ROI and the Pepsi Refresh Project 6 Social Media Marketing Case Study Lessons Working With Your Brand Enthusiasts, Not Against Them Integrating PR and Social Media Understanding Luxury Brands and Social Media 3 Killer Social Media [...]

By: 10 Sure-Fire Ways To Alienate Your Brand Evangelists

10 Sure-Fire Ways To Alienate Your Brand Evangelists — Fri, 08 Oct 2010 10:01:48 +0000

[...] that you’ve achieved the holy grail of earned media success utilizing customers-as-evangelists, it’s time to take all the credit. Tout your own community-centric awesomeness loudly and hog [...]

By: Top Six Social Media Markets in 2009 » The Buzz Bin

Top Six Social Media Markets in 2009 » The Buzz Bin — Mon, 10 Nov 2008 04:09:39 +0000

[...] true about troubled times is a boom market for producers of hard liquor, beer and wine. Get to know your local maker of spirits and engage with the community on stories about good times! Or how to brew your own. Or whatever. This one’s a no-brainer [...]

By: Crowdsourced Java: Coffee 2.0 Inspired By 1,500 Beta Testers | The Future Buzz

Tue, 07 Oct 2008 02:19:39 +0000

[...] Case Study:Â Working With Your Brand Enthusiasts, Not Against Them (Social Media Explorer) [...]

By: Monday Reading Roundup - Take #11

Monday Reading Roundup - Take #11 — Mon, 22 Sep 2008 12:21:45 +0000

[...] Falls of Social Media Explorer taught us a great lesson: how to work with brand enthusiasts and not against them. Looks like a very effective [...]

By: JasonFalls

JasonFalls — Tue, 16 Sep 2008 17:05:20 +0000

Thanks for the feedback. All things considered, everyone's reputation came out looking good in this case.

By: JasonFalls

JasonFalls — Tue, 16 Sep 2008 17:04:06 +0000

Thanks for asking, Craig. The gentleman wasn't compensated other than with the extreme gratitude of a brand he obviously holds dear. He was happy to volunteer the group and cooperate, which CC was certainly fortunate for. So while there were no “terms” any that may have resulted were his to set.

By: JasonFalls

JasonFalls — Tue, 16 Sep 2008 17:02:15 +0000

Fair point, Patrick. A follow up should be in the offing. I know CC currently has a positive, open line of communications with the gentleman. This issue actually just happened a month or so ago, so I'll give it some time and follow up then.

By: JasonFalls

JasonFalls — Tue, 16 Sep 2008 10:05:20 +0000

Thanks for the feedback. All things considered, everyone's reputation came out looking good in this case.

By: JasonFalls

JasonFalls — Tue, 16 Sep 2008 10:04:06 +0000

By: JasonFalls

JasonFalls — Tue, 16 Sep 2008 10:02:15 +0000