Comments on: Case Study: Working With Your Brand Enthusiasts, Not Against Them

By: Top Six Social Media Markets in 2009 » The Buzz Bin

Top Six Social Media Markets in 2009 » The Buzz Bin — Mon, 10 Nov 2008 04:09:39 +0000

[...] true about troubled times is a boom market for producers of hard liquor, beer and wine. Get to know your local maker of spirits and engage with the community on stories about good times! Or how to brew your own. Or whatever. This one’s a no-brainer [...]

By: Crowdsourced Java: Coffee 2.0 Inspired By 1,500 Beta Testers | The Future Buzz

Tue, 07 Oct 2008 02:19:39 +0000

[...] Case Study: Working With Your Brand Enthusiasts, Not Against Them (Social Media Explorer) [...]

By: Monday Reading Roundup - Take #11

Monday Reading Roundup - Take #11 — Mon, 22 Sep 2008 12:21:45 +0000

[...] Falls of Social Media Explorer taught us a great lesson: how to work with brand enthusiasts and not against them. Looks like a very effective [...]

By: JasonFalls

JasonFalls — Tue, 16 Sep 2008 10:05:20 +0000

Thanks for the feedback. All things considered, everyone's reputation came out looking good in this case.

By: JasonFalls

JasonFalls — Tue, 16 Sep 2008 10:04:06 +0000

Thanks for asking, Craig. The gentleman wasn't compensated other than with the extreme gratitude of a brand he obviously holds dear. He was happy to volunteer the group and cooperate, which CC was certainly fortunate for. So while there were no “terms” any that may have resulted were his to set.

By: JasonFalls

JasonFalls — Tue, 16 Sep 2008 10:02:15 +0000

Fair point, Patrick. A follow up should be in the offing. I know CC currently has a positive, open line of communications with the gentleman. This issue actually just happened a month or so ago, so I'll give it some time and follow up then.

By: reputationbodyguard

reputationbodyguard — Mon, 15 Sep 2008 18:31:23 +0000

A great post on managing ones reputation well! Trying to work around the situation instead of against it….great boost to their reputation in the end

By: CraigK

CraigK — Mon, 15 Sep 2008 13:27:38 +0000

Great case study. That's happening a lot with bigger named companies as well as celebrities, or so-called celebrities. People are creating unauthorized sites of their favorite celebs and for the most part always glorify them in a positive light. Companies/people should look at this as a positive and act appropriately the the company in this case study.

Do you know what the terms of were for Richard to hand over the page to the company? Was he compensated in some way?

Craig
www.budgetpulse.com

By: iFroggy

iFroggy — Mon, 15 Sep 2008 12:04:45 +0000

Nice post. Interesting stuff. I have to wonder how Richard was treated after agreeing to what they wanted, though. I'm guessing he doesn't lead the official FB group. Maybe you could secure an interview with him, Jason. Maybe ask him if he's suggested any ideas and how they were received. That might make for a cool follow up to this.

I think, for this particular situation, this was a good way to handle it, generally speaking. If there wasn't the LDA issue, though, I would be against having the end goal of total and complete irrevocable shut down. Instead, in a similar tone, I'd suggest that it be marked unofficial in title, to prevent any confusion. If the imagery they used was a serious problem, I would refer them to a press page with logos, product images, etc. that we made available for this purpose.

Again, nice post. Including the actual e-mail adds a lot to it. Good work.

Just a few days until BWE!