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	<title>Comments on: How to Be in the Right 50% of Social Media Marketing Campaigns</title>
	<atom:link href="http://www.socialmediaexplorer.com/2008/10/08/how-to-be-in-the-right-50-of-social-media-marketing-campaigns/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.socialmediaexplorer.com/social-media-marketing/how-to-be-in-the-right-50-of-social-media-marketing-campaigns/</link>
	<description>Social Media Consulting, Public Speaking and Education</description>
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		<title>By: 25 Characteristics of Highly Effective Social Media Campaigns &#124; Sociatic</title>
		<link>http://www.socialmediaexplorer.com/social-media-marketing/how-to-be-in-the-right-50-of-social-media-marketing-campaigns/comment-page-2/#comment-32051</link>
		<dc:creator>25 Characteristics of Highly Effective Social Media Campaigns &#124; Sociatic</dc:creator>
		<pubDate>Thu, 03 Jun 2010 12:51:53 +0000</pubDate>
		<guid isPermaLink="false">http://www.socialmediaexplorer.com/?p=674#comment-32051</guid>
		<description>[...] 3. How to Be in the Right 50% of Social Media Marketing Campaigns [...]</description>
		<content:encoded><![CDATA[<p>[...] 3. How to Be in the Right 50% of Social Media Marketing Campaigns [...]</p>
]]></content:encoded>
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	<item>
		<title>By: Higher Education Marketing &#187; Avoid the social media trap</title>
		<link>http://www.socialmediaexplorer.com/social-media-marketing/how-to-be-in-the-right-50-of-social-media-marketing-campaigns/comment-page-2/#comment-11383</link>
		<dc:creator>Higher Education Marketing &#187; Avoid the social media trap</dc:creator>
		<pubDate>Thu, 14 May 2009 03:08:35 +0000</pubDate>
		<guid isPermaLink="false">http://www.socialmediaexplorer.com/?p=674#comment-11383</guid>
		<description>[...] Kat French states &#8220;that companies still donâ€™t get many fundamental differences between traditional and [...]</description>
		<content:encoded><![CDATA[<p>[...] Kat French states &#8220;that companies still donâ€™t get many fundamental differences between traditional and [...]</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Raisonner en termes de demande latente &#124; CiTiZeN L. aka Laurent Francois</title>
		<link>http://www.socialmediaexplorer.com/social-media-marketing/how-to-be-in-the-right-50-of-social-media-marketing-campaigns/comment-page-2/#comment-1712</link>
		<dc:creator>Raisonner en termes de demande latente &#124; CiTiZeN L. aka Laurent Francois</dc:creator>
		<pubDate>Thu, 23 Oct 2008 15:34:56 +0000</pubDate>
		<guid isPermaLink="false">http://www.socialmediaexplorer.com/?p=674#comment-1712</guid>
		<description>[...] me fait partager cette rÃ©flexion intÃ©ressante trouvÃ©e ici de kat French : &#8220;Adam Serner of Gartner will be presenting on social media marketing next week with the [...]</description>
		<content:encoded><![CDATA[<p>[...] me fait partager cette rÃ©flexion intÃ©ressante trouvÃ©e ici de kat French : &#8220;Adam Serner of Gartner will be presenting on social media marketing next week with the [...]</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Ari Herzog</title>
		<link>http://www.socialmediaexplorer.com/social-media-marketing/how-to-be-in-the-right-50-of-social-media-marketing-campaigns/comment-page-2/#comment-33673</link>
		<dc:creator>Ari Herzog</dc:creator>
		<pubDate>Thu, 23 Oct 2008 08:37:58 +0000</pubDate>
		<guid isPermaLink="false">http://www.socialmediaexplorer.com/?p=674#comment-33673</guid>
		<description>This is a fascinating topic and even more dynamic responses. I enjoyed the Kodak chime-in; shows they&#039;re monitoring their brand and care about prospective customers.&lt;br&gt;&lt;br&gt;I&#039;m troubled, though. I came across this article via a search on &quot;Ready Aim Fire&quot; vs &quot;Ready Fire Aim,&quot; and I wonder why there only have to be two choices. If those traditional terms are what firms have ALWAYS used, isn&#039;t now the time - as social media changes the concept of doing business from the accepted traditional to the new - that the strategy also changes?&lt;br&gt;&lt;br&gt;Why not create a new concept?</description>
		<content:encoded><![CDATA[<p>This is a fascinating topic and even more dynamic responses. I enjoyed the Kodak chime-in; shows they&#39;re monitoring their brand and care about prospective customers.</p>
<p>I&#39;m troubled, though. I came across this article via a search on &#8220;Ready Aim Fire&#8221; vs &#8220;Ready Fire Aim,&#8221; and I wonder why there only have to be two choices. If those traditional terms are what firms have ALWAYS used, isn&#39;t now the time &#8211; as social media changes the concept of doing business from the accepted traditional to the new &#8211; that the strategy also changes?</p>
<p>Why not create a new concept?</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Ari Herzog</title>
		<link>http://www.socialmediaexplorer.com/social-media-marketing/how-to-be-in-the-right-50-of-social-media-marketing-campaigns/comment-page-2/#comment-3968</link>
		<dc:creator>Ari Herzog</dc:creator>
		<pubDate>Thu, 23 Oct 2008 01:37:58 +0000</pubDate>
		<guid isPermaLink="false">http://www.socialmediaexplorer.com/?p=674#comment-3968</guid>
		<description>This is a fascinating topic and even more dynamic responses. I enjoyed the Kodak chime-in; shows they&#039;re monitoring their brand and care about prospective customers.&lt;br&gt;&lt;br&gt;I&#039;m troubled, though. I came across this article via a search on &quot;Ready Aim Fire&quot; vs &quot;Ready Fire Aim,&quot; and I wonder why there only have to be two choices. If those traditional terms are what firms have ALWAYS used, isn&#039;t now the time - as social media changes the concept of doing business from the accepted traditional to the new - that the strategy also changes?&lt;br&gt;&lt;br&gt;Why not create a new concept?</description>
		<content:encoded><![CDATA[<p>This is a fascinating topic and even more dynamic responses. I enjoyed the Kodak chime-in; shows they&#39;re monitoring their brand and care about prospective customers.</p>
<p>I&#39;m troubled, though. I came across this article via a search on &#8220;Ready Aim Fire&#8221; vs &#8220;Ready Fire Aim,&#8221; and I wonder why there only have to be two choices. If those traditional terms are what firms have ALWAYS used, isn&#39;t now the time &#8211; as social media changes the concept of doing business from the accepted traditional to the new &#8211; that the strategy also changes?</p>
<p>Why not create a new concept?</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Ari Herzog</title>
		<link>http://www.socialmediaexplorer.com/social-media-marketing/how-to-be-in-the-right-50-of-social-media-marketing-campaigns/comment-page-2/#comment-14942</link>
		<dc:creator>Ari Herzog</dc:creator>
		<pubDate>Thu, 23 Oct 2008 01:37:58 +0000</pubDate>
		<guid isPermaLink="false">http://www.socialmediaexplorer.com/?p=674#comment-14942</guid>
		<description>This is a fascinating topic and even more dynamic responses. I enjoyed the Kodak chime-in; shows they&#039;re monitoring their brand and care about prospective customers.&lt;br&gt;&lt;br&gt;I&#039;m troubled, though. I came across this article via a search on &quot;Ready Aim Fire&quot; vs &quot;Ready Fire Aim,&quot; and I wonder why there only have to be two choices. If those traditional terms are what firms have ALWAYS used, isn&#039;t now the time - as social media changes the concept of doing business from the accepted traditional to the new - that the strategy also changes?&lt;br&gt;&lt;br&gt;Why not create a new concept?</description>
		<content:encoded><![CDATA[<p>This is a fascinating topic and even more dynamic responses. I enjoyed the Kodak chime-in; shows they&#39;re monitoring their brand and care about prospective customers.</p>
<p>I&#39;m troubled, though. I came across this article via a search on &#8220;Ready Aim Fire&#8221; vs &#8220;Ready Fire Aim,&#8221; and I wonder why there only have to be two choices. If those traditional terms are what firms have ALWAYS used, isn&#39;t now the time &#8211; as social media changes the concept of doing business from the accepted traditional to the new &#8211; that the strategy also changes?</p>
<p>Why not create a new concept?</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Ari Herzog</title>
		<link>http://www.socialmediaexplorer.com/social-media-marketing/how-to-be-in-the-right-50-of-social-media-marketing-campaigns/comment-page-2/#comment-24004</link>
		<dc:creator>Ari Herzog</dc:creator>
		<pubDate>Thu, 23 Oct 2008 01:37:58 +0000</pubDate>
		<guid isPermaLink="false">http://www.socialmediaexplorer.com/?p=674#comment-24004</guid>
		<description>This is a fascinating topic and even more dynamic responses. I enjoyed the Kodak chime-in; shows they&#039;re monitoring their brand and care about prospective customers.&lt;br&gt;&lt;br&gt;I&#039;m troubled, though. I came across this article via a search on &quot;Ready Aim Fire&quot; vs &quot;Ready Fire Aim,&quot; and I wonder why there only have to be two choices. If those traditional terms are what firms have ALWAYS used, isn&#039;t now the time - as social media changes the concept of doing business from the accepted traditional to the new - that the strategy also changes?&lt;br&gt;&lt;br&gt;Why not create a new concept?</description>
		<content:encoded><![CDATA[<p>This is a fascinating topic and even more dynamic responses. I enjoyed the Kodak chime-in; shows they&#39;re monitoring their brand and care about prospective customers.</p>
<p>I&#39;m troubled, though. I came across this article via a search on &#8220;Ready Aim Fire&#8221; vs &#8220;Ready Fire Aim,&#8221; and I wonder why there only have to be two choices. If those traditional terms are what firms have ALWAYS used, isn&#39;t now the time &#8211; as social media changes the concept of doing business from the accepted traditional to the new &#8211; that the strategy also changes?</p>
<p>Why not create a new concept?</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: NÃ¥r community og brand gÃ¥r hÃ¥nd i hÃ¥nd &#171; The Constant Beta Blog</title>
		<link>http://www.socialmediaexplorer.com/social-media-marketing/how-to-be-in-the-right-50-of-social-media-marketing-campaigns/comment-page-2/#comment-1713</link>
		<dc:creator>NÃ¥r community og brand gÃ¥r hÃ¥nd i hÃ¥nd &#171; The Constant Beta Blog</dc:creator>
		<pubDate>Mon, 20 Oct 2008 14:03:44 +0000</pubDate>
		<guid isPermaLink="false">http://www.socialmediaexplorer.com/?p=674#comment-1713</guid>
		<description>[...] til Jonas D. Ingvardsen for dette link via Twitter  Explore posts in the same categories: [...]</description>
		<content:encoded><![CDATA[<p>[...] til Jonas D. Ingvardsen for dette link via Twitter  Explore posts in the same categories: [...]</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Leigh Choate - Bazaarvoice</title>
		<link>http://www.socialmediaexplorer.com/social-media-marketing/how-to-be-in-the-right-50-of-social-media-marketing-campaigns/comment-page-2/#comment-3967</link>
		<dc:creator>Leigh Choate - Bazaarvoice</dc:creator>
		<pubDate>Fri, 17 Oct 2008 17:51:11 +0000</pubDate>
		<guid isPermaLink="false">http://www.socialmediaexplorer.com/?p=674#comment-3967</guid>
		<description>Great article and insights. I work for Bazaarvoice, and we enable companies like Wal-Mart and Best Buy to gather and display product reviews on their site. And yes, they do read through negative reviews and make changes - we&#039;ve seen a lot of companies take this feedback to heart. We&#039;re all about our solutions being 100% measurable, and focus there. &lt;br&gt;&lt;br&gt;It&#039;s sometimes a slow road, but we advise and encourage businesses to read, respond, and react to what they&#039;re customers are saying. That&#039;s the only way to win. &lt;br&gt;&lt;br&gt;I&#039;m new to this blog but I&#039;ll be back. Check out &lt;a href=&quot;http://www.bazaarblog.com&quot; rel=&quot;nofollow&quot;&gt;www.bazaarblog.com&lt;/a&gt; for more insights on social media and how companies are using UGC on their sites.</description>
		<content:encoded><![CDATA[<p>Great article and insights. I work for Bazaarvoice, and we enable companies like Wal-Mart and Best Buy to gather and display product reviews on their site. And yes, they do read through negative reviews and make changes &#8211; we&#39;ve seen a lot of companies take this feedback to heart. We&#39;re all about our solutions being 100% measurable, and focus there. </p>
<p>It&#39;s sometimes a slow road, but we advise and encourage businesses to read, respond, and react to what they&#39;re customers are saying. That&#39;s the only way to win. </p>
<p>I&#39;m new to this blog but I&#39;ll be back. Check out <a href="http://www.bazaarblog.com" rel="nofollow">http://www.bazaarblog.com</a> for more insights on social media and how companies are using UGC on their sites.</p>
]]></content:encoded>
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		<title>By: Leigh Choate - Bazaarvoice</title>
		<link>http://www.socialmediaexplorer.com/social-media-marketing/how-to-be-in-the-right-50-of-social-media-marketing-campaigns/comment-page-2/#comment-14943</link>
		<dc:creator>Leigh Choate - Bazaarvoice</dc:creator>
		<pubDate>Fri, 17 Oct 2008 17:51:11 +0000</pubDate>
		<guid isPermaLink="false">http://www.socialmediaexplorer.com/?p=674#comment-14943</guid>
		<description>Great article and insights. I work for Bazaarvoice, and we enable companies like Wal-Mart and Best Buy to gather and display product reviews on their site. And yes, they do read through negative reviews and make changes - we&#039;ve seen a lot of companies take this feedback to heart. We&#039;re all about our solutions being 100% measurable, and focus there. &lt;br&gt;&lt;br&gt;It&#039;s sometimes a slow road, but we advise and encourage businesses to read, respond, and react to what they&#039;re customers are saying. That&#039;s the only way to win. &lt;br&gt;&lt;br&gt;I&#039;m new to this blog but I&#039;ll be back. Check out &lt;a href=&quot;http://www.bazaarblog.com&quot; rel=&quot;nofollow&quot;&gt;www.bazaarblog.com&lt;/a&gt; for more insights on social media and how companies are using UGC on their sites.</description>
		<content:encoded><![CDATA[<p>Great article and insights. I work for Bazaarvoice, and we enable companies like Wal-Mart and Best Buy to gather and display product reviews on their site. And yes, they do read through negative reviews and make changes &#8211; we&#39;ve seen a lot of companies take this feedback to heart. We&#39;re all about our solutions being 100% measurable, and focus there. </p>
<p>It&#39;s sometimes a slow road, but we advise and encourage businesses to read, respond, and react to what they&#39;re customers are saying. That&#39;s the only way to win. </p>
<p>I&#39;m new to this blog but I&#39;ll be back. Check out <a href="http://www.bazaarblog.com" rel="nofollow">http://www.bazaarblog.com</a> for more insights on social media and how companies are using UGC on their sites.</p>
]]></content:encoded>
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	<item>
		<title>By: Leigh Choate - Bazaarvoice</title>
		<link>http://www.socialmediaexplorer.com/social-media-marketing/how-to-be-in-the-right-50-of-social-media-marketing-campaigns/comment-page-2/#comment-24011</link>
		<dc:creator>Leigh Choate - Bazaarvoice</dc:creator>
		<pubDate>Fri, 17 Oct 2008 17:51:11 +0000</pubDate>
		<guid isPermaLink="false">http://www.socialmediaexplorer.com/?p=674#comment-24011</guid>
		<description>Great article and insights. I work for Bazaarvoice, and we enable companies like Wal-Mart and Best Buy to gather and display product reviews on their site. And yes, they do read through negative reviews and make changes - we&#039;ve seen a lot of companies take this feedback to heart. We&#039;re all about our solutions being 100% measurable, and focus there. &lt;br&gt;&lt;br&gt;It&#039;s sometimes a slow road, but we advise and encourage businesses to read, respond, and react to what they&#039;re customers are saying. That&#039;s the only way to win. &lt;br&gt;&lt;br&gt;I&#039;m new to this blog but I&#039;ll be back. Check out &lt;a href=&quot;http://www.bazaarblog.com&quot; rel=&quot;nofollow&quot;&gt;www.bazaarblog.com&lt;/a&gt; for more insights on social media and how companies are using UGC on their sites.</description>
		<content:encoded><![CDATA[<p>Great article and insights. I work for Bazaarvoice, and we enable companies like Wal-Mart and Best Buy to gather and display product reviews on their site. And yes, they do read through negative reviews and make changes &#8211; we&#39;ve seen a lot of companies take this feedback to heart. We&#39;re all about our solutions being 100% measurable, and focus there. </p>
<p>It&#39;s sometimes a slow road, but we advise and encourage businesses to read, respond, and react to what they&#39;re customers are saying. That&#39;s the only way to win. </p>
<p>I&#39;m new to this blog but I&#39;ll be back. Check out <a href="http://www.bazaarblog.com" rel="nofollow">http://www.bazaarblog.com</a> for more insights on social media and how companies are using UGC on their sites.</p>
]]></content:encoded>
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