Comments on: The Good And The Bad Of Mobile Marketing http://www.socialmediaexplorer.com/digital-marketing/the-good-and-the-bad-of-mobile-marketing/ Social Media Consulting, Public Speaking and Education Sun, 12 Feb 2012 01:10:00 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: JasonFalls http://www.socialmediaexplorer.com/digital-marketing/the-good-and-the-bad-of-mobile-marketing/comment-page-1/#comment-33638 JasonFalls Fri, 19 Mar 2010 04:24:33 +0000 http://www.socialmediaexplorer.com/?p=668#comment-33638 Thanks, Jeff. Bluetooth technology and location-based services already offer<br>similar execution to what you're saying. The caution is intrusiveness which<br>fortunately has warded marketers away from too much experimentation in this.<br>But it's coming and probably will be widely accepted. Thanks for the<br>comment. Thanks, Jeff. Bluetooth technology and location-based services already offer
similar execution to what you're saying. The caution is intrusiveness which
fortunately has warded marketers away from too much experimentation in this.
But it's coming and probably will be widely accepted. Thanks for the
comment.

]]> By: jeffcree http://www.socialmediaexplorer.com/digital-marketing/the-good-and-the-bad-of-mobile-marketing/comment-page-1/#comment-33637 jeffcree Fri, 19 Mar 2010 02:12:43 +0000 http://www.socialmediaexplorer.com/?p=668#comment-33637 I took an Internet marketing class my senior year of college and the main thing that I took from that class on the topic of mobile marketing, which you somewhat touch on, is that the phone has possibilities to be a vehicle for promotions at the POS. As you said, people always have it with them in their pockets. I foresee in the future a situation in which someone may be walking by the entrance of their favorite clothing store (they've already opted in to promotions for the store) and they receive a text or email promotion to encourage them to come in. We may not have the technology yet, but it would be a great opportunity to reach out to potential customers when their brand is top of mind. I took an Internet marketing class my senior year of college and the main thing that I took from that class on the topic of mobile marketing, which you somewhat touch on, is that the phone has possibilities to be a vehicle for promotions at the POS. As you said, people always have it with them in their pockets. I foresee in the future a situation in which someone may be walking by the entrance of their favorite clothing store (they've already opted in to promotions for the store) and they receive a text or email promotion to encourage them to come in. We may not have the technology yet, but it would be a great opportunity to reach out to potential customers when their brand is top of mind.

]]> By: JasonFalls http://www.socialmediaexplorer.com/digital-marketing/the-good-and-the-bad-of-mobile-marketing/comment-page-1/#comment-29609 JasonFalls Thu, 18 Mar 2010 21:24:33 +0000 http://www.socialmediaexplorer.com/?p=668#comment-29609 Thanks, Jeff. Bluetooth technology and location-based services already offer<br>similar execution to what you're saying. The caution is intrusiveness which<br>fortunately has warded marketers away from too much experimentation in this.<br>But it's coming and probably will be widely accepted. Thanks for the<br>comment. Thanks, Jeff. Bluetooth technology and location-based services already offer
similar execution to what you're saying. The caution is intrusiveness which
fortunately has warded marketers away from too much experimentation in this.
But it's coming and probably will be widely accepted. Thanks for the
comment.

]]> By: jeffcree http://www.socialmediaexplorer.com/digital-marketing/the-good-and-the-bad-of-mobile-marketing/comment-page-1/#comment-29607 jeffcree Thu, 18 Mar 2010 19:12:43 +0000 http://www.socialmediaexplorer.com/?p=668#comment-29607 I took an Internet marketing class my senior year of college and the main thing that I took from that class on the topic of mobile marketing, which you somewhat touch on, is that the phone has possibilities to be a vehicle for promotions at the POS. As you said, people always have it with them in their pockets. I foresee in the future a situation in which someone may be walking by the entrance of their favorite clothing store (they've already opted in to promotions for the store) and they receive a text or email promotion to encourage them to come in. We may not have the technology yet, but it would be a great opportunity to reach out to potential customers when their brand is top of mind. I took an Internet marketing class my senior year of college and the main thing that I took from that class on the topic of mobile marketing, which you somewhat touch on, is that the phone has possibilities to be a vehicle for promotions at the POS. As you said, people always have it with them in their pockets. I foresee in the future a situation in which someone may be walking by the entrance of their favorite clothing store (they've already opted in to promotions for the store) and they receive a text or email promotion to encourage them to come in. We may not have the technology yet, but it would be a great opportunity to reach out to potential customers when their brand is top of mind.

]]> By: » Top 250 Blog Posts – Advertising, Marketing, Media and PR Spotlight Ideas http://www.socialmediaexplorer.com/digital-marketing/the-good-and-the-bad-of-mobile-marketing/comment-page-1/#comment-24068 » Top 250 Blog Posts – Advertising, Marketing, Media and PR Spotlight Ideas Mon, 09 Nov 2009 22:26:49 +0000 http://www.socialmediaexplorer.com/?p=668#comment-24068 [...] The Good And The Bad Of Mobile Marketing – Social Media Explorer - Oct ‘08 [...] [...] The Good And The Bad Of Mobile Marketing – Social Media Explorer – Oct ‘08 [...]

]]> By: Sam http://www.socialmediaexplorer.com/digital-marketing/the-good-and-the-bad-of-mobile-marketing/comment-page-1/#comment-23423 Sam Wed, 28 Oct 2009 14:32:29 +0000 http://www.socialmediaexplorer.com/?p=668#comment-23423 If you're struggling to effectively market your new brand or business then I must recommend <a href="http://GetMeMedia.com" rel="nofollow">GetMeMedia.com</a>. <br><br> <br><a href="http://Getmemedia.com" rel="nofollow">Getmemedia.com</a> is the place to search for marketing communications ideas online. Designed to make access to great marketing ideas easy for brand teams and agencies, it is unique in providing visibility and access to hundreds of marketing opportunities from across the entire market place. <br> <br>Use <a href="http://www.getmemedia.com/" rel="nofollow">http://www.getmemedia.com/</a> to kickstart your new business ideas. If you're struggling to effectively market your new brand or business then I must recommend GetMeMedia.com.

Getmemedia.com is the place to search for marketing communications ideas online. Designed to make access to great marketing ideas easy for brand teams and agencies, it is unique in providing visibility and access to hundreds of marketing opportunities from across the entire market place.

Use http://www.getmemedia.com/ to kickstart your new business ideas.

]]> By: JasonFalls http://www.socialmediaexplorer.com/digital-marketing/the-good-and-the-bad-of-mobile-marketing/comment-page-1/#comment-3644 JasonFalls Wed, 15 Oct 2008 13:39:25 +0000 http://www.socialmediaexplorer.com/?p=668#comment-3644 Thanks for the input Drew. I think what SaySoMobile is doing is interesting, but it still feels very list buying and consumers making an extra buck by doing it, to me. No disrespect intended, but as a brand, I don't want to reach a list of people who have said, "Yes, I'll tolerate a marketers message if you'll pay me a little money to do it." I want to reach my target audience. What you're offering is focus group-ish, which has its merits, but it's not something the brands I work with would likely find appealing.<br><br>Two cents. I would certainly encourage my readers to check it out. I'm sure it make sense for some folks. Thanks for the input Drew. I think what SaySoMobile is doing is interesting, but it still feels very list buying and consumers making an extra buck by doing it, to me. No disrespect intended, but as a brand, I don't want to reach a list of people who have said, “Yes, I'll tolerate a marketers message if you'll pay me a little money to do it.” I want to reach my target audience. What you're offering is focus group-ish, which has its merits, but it's not something the brands I work with would likely find appealing.

Two cents. I would certainly encourage my readers to check it out. I'm sure it make sense for some folks.

]]> By: JasonFalls http://www.socialmediaexplorer.com/digital-marketing/the-good-and-the-bad-of-mobile-marketing/comment-page-1/#comment-12912 JasonFalls Wed, 15 Oct 2008 13:39:25 +0000 http://www.socialmediaexplorer.com/?p=668#comment-12912 Thanks for the input Drew. I think what SaySoMobile is doing is interesting, but it still feels very list buying and consumers making an extra buck by doing it, to me. No disrespect intended, but as a brand, I don't want to reach a list of people who have said, "Yes, I'll tolerate a marketers message if you'll pay me a little money to do it." I want to reach my target audience. What you're offering is focus group-ish, which has its merits, but it's not something the brands I work with would likely find appealing.<br><br>Two cents. I would certainly encourage my readers to check it out. I'm sure it make sense for some folks. Thanks for the input Drew. I think what SaySoMobile is doing is interesting, but it still feels very list buying and consumers making an extra buck by doing it, to me. No disrespect intended, but as a brand, I don't want to reach a list of people who have said, “Yes, I'll tolerate a marketers message if you'll pay me a little money to do it.” I want to reach my target audience. What you're offering is focus group-ish, which has its merits, but it's not something the brands I work with would likely find appealing.

Two cents. I would certainly encourage my readers to check it out. I'm sure it make sense for some folks.

]]> By: Drew http://www.socialmediaexplorer.com/digital-marketing/the-good-and-the-bad-of-mobile-marketing/comment-page-1/#comment-3637 Drew Wed, 15 Oct 2008 13:13:03 +0000 http://www.socialmediaexplorer.com/?p=668#comment-3637 Craig -- You mention the idea of consumer-control of mobile advertising and I wanted to call your attention to my new company -- Sayso (<a href="http://www.saysomobile.com" rel="nofollow">www.saysomobile.com</a>) -- that is seeking to do exactly that. <br><br>Sayso subscribers are paid to receive targeted mobile advertising on their phone. And by letting each subscriber set and adjust their own price (and by allowing marketers to control how much they're willing to pay), subscribers can control the frequency at which they receive messages (lower your price and the frequency goes up, raise it and the frequency goes down).<br><br>Learn more at <a href="http://www.saysomobile.com" rel="nofollow">http://www.saysomobile.com</a> and use the invitation code SMEXPLORER if you'd like to check it out.<br><br>Drew Craig — You mention the idea of consumer-control of mobile advertising and I wanted to call your attention to my new company — Sayso (http://www.saysomobile.com) — that is seeking to do exactly that.

Sayso subscribers are paid to receive targeted mobile advertising on their phone. And by letting each subscriber set and adjust their own price (and by allowing marketers to control how much they're willing to pay), subscribers can control the frequency at which they receive messages (lower your price and the frequency goes up, raise it and the frequency goes down).

Learn more at http://www.saysomobile.com and use the invitation code SMEXPLORER if you'd like to check it out.

Drew

]]> By: Drew http://www.socialmediaexplorer.com/digital-marketing/the-good-and-the-bad-of-mobile-marketing/comment-page-1/#comment-12921 Drew Wed, 15 Oct 2008 13:13:03 +0000 http://www.socialmediaexplorer.com/?p=668#comment-12921 Craig -- You mention the idea of consumer-control of mobile advertising and I wanted to call your attention to my new company -- Sayso (<a href="http://www.saysomobile.com" rel="nofollow">www.saysomobile.com</a>) -- that is seeking to do exactly that. <br><br>Sayso subscribers are paid to receive targeted mobile advertising on their phone. And by letting each subscriber set and adjust their own price (and by allowing marketers to control how much they're willing to pay), subscribers can control the frequency at which they receive messages (lower your price and the frequency goes up, raise it and the frequency goes down).<br><br>Learn more at <a href="http://www.saysomobile.com" rel="nofollow">http://www.saysomobile.com</a> and use the invitation code SMEXPLORER if you'd like to check it out.<br><br>Drew Craig — You mention the idea of consumer-control of mobile advertising and I wanted to call your attention to my new company — Sayso (http://www.saysomobile.com) — that is seeking to do exactly that.

Sayso subscribers are paid to receive targeted mobile advertising on their phone. And by letting each subscriber set and adjust their own price (and by allowing marketers to control how much they're willing to pay), subscribers can control the frequency at which they receive messages (lower your price and the frequency goes up, raise it and the frequency goes down).

Learn more at http://www.saysomobile.com and use the invitation code SMEXPLORER if you'd like to check it out.

Drew

]]> By: Drew http://www.socialmediaexplorer.com/digital-marketing/the-good-and-the-bad-of-mobile-marketing/comment-page-1/#comment-3643 Drew Wed, 15 Oct 2008 13:01:42 +0000 http://www.socialmediaexplorer.com/?p=668#comment-3643 Jason -- Great post about the possibilities (and limitations) of mobile marketing. I want to specifically address your third question ("What makes the opt-in for mobile marketing contact compelling enough for someone to volunteer to essentially be on an email blast list for sales materials?") and call your attention to my new company that addresses that question in what we think is an interesting and consumer-friendly way. <br><br>The current crop of SMS direct marketers rely on a "relevancy-as-compensation" model to drive opt-ins. The idea being that the value of the offers and information I receive by opting-in outweigh the interruption of my phone ringing. But this model has some limitations. 1) The marketer usually has no control and little knowledge of who is opting in, meaning they can't target outgoing messages. 2) This model makes it virtually impossible to target new customers (no existing affinity, no opt in). 3) Marketers must invest time, effort and dollars into building and maintaining their list. <br><br>My company, Sayso (<a href="http://www.saysomobile.com" rel="nofollow">www.saysomobile.com</a>) was created to address these issues and to provide a channel through which advertisers can honor the time and attention of their audience. We offer marketers the ability to rent a targeted, permission-ready list of mobile phone owners and deliver SMS messages to them. In exchange for receiving these targeted messages, Sayso subscribers are compensated with cash they can either keep themselves or donate to a charity.<br><br>**And because everyone places a different value on their time and attention, Sayso let's subscribers set the price they're paid for each message they receive. What is your time and attention worth?**<br><br>Visit <a href="http://www.saysomobile.com" rel="nofollow">http://www.saysomobile.com</a> and use the invitation code SMEXPLORER to learn more.<br><br><br>Drew<br><br><br>Drew Jones, Founder and Partner<br>Sayso<br><a href="http://www.saysomobile.com" rel="nofollow">www.saysomobile.com</a> Jason — Great post about the possibilities (and limitations) of mobile marketing. I want to specifically address your third question (“What makes the opt-in for mobile marketing contact compelling enough for someone to volunteer to essentially be on an email blast list for sales materials?”) and call your attention to my new company that addresses that question in what we think is an interesting and consumer-friendly way.

The current crop of SMS direct marketers rely on a “relevancy-as-compensation” model to drive opt-ins. The idea being that the value of the offers and information I receive by opting-in outweigh the interruption of my phone ringing. But this model has some limitations. 1) The marketer usually has no control and little knowledge of who is opting in, meaning they can't target outgoing messages. 2) This model makes it virtually impossible to target new customers (no existing affinity, no opt in). 3) Marketers must invest time, effort and dollars into building and maintaining their list.

My company, Sayso (http://www.saysomobile.com) was created to address these issues and to provide a channel through which advertisers can honor the time and attention of their audience. We offer marketers the ability to rent a targeted, permission-ready list of mobile phone owners and deliver SMS messages to them. In exchange for receiving these targeted messages, Sayso subscribers are compensated with cash they can either keep themselves or donate to a charity.

**And because everyone places a different value on their time and attention, Sayso let's subscribers set the price they're paid for each message they receive. What is your time and attention worth?**

Visit http://www.saysomobile.com and use the invitation code SMEXPLORER to learn more.

Drew

Drew Jones, Founder and Partner
Sayso
http://www.saysomobile.com

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