Comments on: Research Shows Brands Should Focus On Trust, Conversation

By: Tribal Marketing - Web Marketing Ideas and Thoughts

Tribal Marketing - Web Marketing Ideas and Thoughts — Thu, 26 Nov 2009 14:37:46 +0000

[...] Who gets it? Who will actively create a manifesto and attempt to unite a community? [...]

By: Public Relations is spin. | Social Media Group

Public Relations is spin. | Social Media Group — Tue, 11 Nov 2008 11:37:54 +0000

[...] We can behave like PR professionals and do what we do for all our clients and help manage our brand. [...]

By: Web Marketing in an Age of Tribes - Scott Clark

Web Marketing in an Age of Tribes - Scott Clark — Sat, 25 Oct 2008 20:52:07 +0000

[...] Who gets it? Who will actively create a manifesto and attempt to unite a community? [...]

By: links for 2008-10-25 | Daan Jansonius

links for 2008-10-25 | Daan Jansonius — Sat, 25 Oct 2008 16:06:15 +0000

[...] Research Shows Brands Should Focus On Trust, Conversation | Social Media Explorer (tags: branding marketing socialmedia) [...]

By: justinlevy

justinlevy — Sat, 25 Oct 2008 12:09:17 +0000

This sounds like a very interesting report. I think too many people get locked up in the “'friend' and 'fan' metric”. Of course, it's fun to see the number of followers continue to go up because that means you can reach more people with your message. However, building quality relationships is much more important.

This is important in offline relationship building as well. At conferences, meetups or other networking events, it isn't important how many people you talk to or how many business cards you get but how many you spend time with having real discussions. That is how you build lasting relationships.