Comments on: Calgoo Brings Permission-Based Advertising To Your Calendar

By: Kinexus Internet Ltd

Kinexus Internet Ltd — Fri, 08 May 2009 03:51:19 +0000

“Hi, nice post. I have been thinking about this topic. I’ll definitely be coming back to your site.

Thanks for posting!”

By: Kelly

Kelly — Thu, 30 Oct 2008 18:09:02 +0000

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By: kylelacy

kylelacy — Thu, 30 Oct 2008 18:00:46 +0000

I completely agree that the coupon clippers and the sals-a-holic will be using this tool. I may not find any use in it but many will (in my humble opinion).

By: JasonFalls

JasonFalls — Thu, 30 Oct 2008 17:46:30 +0000

Thanks Alan. I think this is a potentially interesting application for brand-centric or sales-savvy consumers. I don't think it's a huge windfall of new technology that everyone will use. But for the coupon clippers, the frugal folks and those who are just nuts about restaurants, stores and what-not that are continually pushing time-sensitive opportunity, it could serve a purpose.

I'm fairly certain my wife and mother-in-law will be intrigued by this. I'm not a coupon clipper or sales-a-holic, so it's not my cup of tea. Still, I can see this having some impact if it integrates smoothly and seamlessly with current calendars and is easy to use.

By: JasonFalls

JasonFalls — Thu, 30 Oct 2008 17:43:40 +0000

I'm not sure if that's where they are heading but one would think if it's not already available, that would be the next step. I don't think it's a replacement for Google Calendar, especially for someone fully integrated into the total Google experience, nor is it a replacement for iCal for the Mac nutters out there. However, for someone who is rather brand centric or continually wanting to be notified and reminded of sales, deals, etc., with consumer and brand adoption, it could prove pretty useful.

By: Allan McDougall

Allan McDougall — Thu, 30 Oct 2008 17:28:10 +0000

I'm left with questions too, Greg. Why would a consumer download this platform? Or is it marketers that would use it? The description is unclear.

By: CraigK

CraigK — Thu, 30 Oct 2008 15:12:43 +0000

Do you think this will pull people away from all the other calendars out there, especially Google calendar? It sounds like where it really could help out is if they have a mobile application and merge with a geo-targeting company. Displaying ads on a calendar for people who are checking on the go could be a great marketing idea. What do you think or do you know if that is the eventual direction they will be going in?

Craig
www.budgetpulse.com