You know that skeptical marketing manager, brand manager or even CEO you’re kind of intimidated by? The one who rolls his or her eyes when the word, “blog,” is used in a sentence. The one that is constantly asking for the ROI of his or her social media spend in a tone that makes you certain you won’t be included in next year’s budget? I think I’ve figured out how to win him or her over.
Last week I had a meeting scheduled with that guy. It was supposed to last an hour. Two hours into it, he had to leave for another meeting but wanted to stay and talk more. He was getting it. And here’s why: