2008 November | Social Media Explorer

The Beginners Guide To Promoting Your Blog

by Jason Falls · November 24, 2008

A friend of mine is a very well-read, successful blogger. His personal narratives, short stories and semi-autobiographical fiction normally collect dozens of comments, sometimes well over 100, and spark lots of interesting exchanges between his readers. He’s built his audience steadily, over the course of a couple of years, and by all measures of blogging success, sans monetization, he probably holds the status of “legendary.”

But his blog is on MySpace.

209 comments

I’m Up To Something Again … And I’m Hiring

by Jason Falls · November 20, 2008

If there’s one thing I’ve learned about agency life it’s that you’re always evolving. Doe-Anderson has gone through several evolutions in its interactive department since I started here just two and a half years ago. While my efforts in social media touch the interactive department and are often seen as a peripheral function of it, I came from the PR world and was considered outside the tech curtain.

On Monday of this week, I was asked to lead the interactive department at Doe. The challenge to make the integrated interactive model work at our agency is all I needed to say, “yes.” I do love a good challenge.

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How To Be The Social Media Champion At Your Office

by Jason Falls · November 17, 2008

Your boss thinks you “play on Facebook,” all day. Your co-worker who is jonesing for the same promotion is monitoring the time of day you post to Twitter. The guy from across the hall sips black coffee through his brown teeth and laughs, “Met the man of your dreams on Ebay, yet?”

What a nimrod.

Take it from someone who knows. It’s not easy being the social media champion in the building. If very few people in the business world understand social media, it’s only logical very few at your place of work would, too. So how do you help make them understand social media isn’t just about posting personal journals on MySpace or blowing 30 minute chunks of your day watching the skateboarding dog on YouTube? Some thoughts:

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Thoughts, Impressions from Pubcon 2008

by Kat French · November 14, 2008

Greetings, Social Media Explorers, from sunny Las Vegas on the last day of Pubcon 2008.

For those not familiar with it, Pubcon is an internet marketing conference created by Webmaster World and sponsored this year by Microsoft. Â It’s one of the oldest and most well-attended conferences for those in search marketing (SEM), which includes both SEO and paid search. Â

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On Message? You Missed The Point.

by Jason Falls · November 12, 2008

Driving to work the morning after Election Day I caught an interview with Renee Montagne and newly elected North Carolina Senator Kay Hagan. Montagne asked the senator-elect to elaborate on something which was a very simple request. The Dole-Hagan battle turned on a negative ad the Dole camp ran which many felt crossed the line into the unfair. Montagne said to Hagan, “Briefly remind us what that ad was an how big of a role you think it played.”