Comments on: I Feel Like A Pepsi, But That’s All http://www.socialmediaexplorer.com/2008/11/03/i-feel-like-a-pepsi-but-thats-all/ Social Media Consulting, Public Speaking and Education Sun, 14 Mar 2010 10:49:57 -0700 http://wordpress.org/?v=2.9.2 hourly 1 By: Inspire-Media.Net » Blog Archive » Unpacking The “Pepsi 25″ Social Media Rebranding Campaign http://www.socialmediaexplorer.com/2008/11/03/i-feel-like-a-pepsi-but-thats-all/comment-page-1/#comment-1816 Inspire-Media.Net » Blog Archive » Unpacking The “Pepsi 25″ Social Media Rebranding Campaign Thu, 18 Dec 2008 18:42:23 +0000 http://www.socialmediaexplorer.com/?p=757#comment-1816 [...] may have seen some posts from several social media influencers (Peter Shankman, Chris Brogan, PSFK, Jason Falls among others) in the marketing and advertising field about Pepsi’s innovative new campaign [...] [...] may have seen some posts from several social media influencers (Peter Shankman, Chris Brogan, PSFK, Jason Falls among others) in the marketing and advertising field about Pepsi’s innovative new campaign [...]

]]> By: dan360man http://www.socialmediaexplorer.com/2008/11/03/i-feel-like-a-pepsi-but-thats-all/comment-page-1/#comment-3022 dan360man Sat, 08 Nov 2008 17:01:01 +0000 http://www.socialmediaexplorer.com/?p=757#comment-3022 I have to say, that is some really cool packaging. I have to say, that is some really cool packaging.

]]> By: dan360man http://www.socialmediaexplorer.com/2008/11/03/i-feel-like-a-pepsi-but-thats-all/comment-page-1/#comment-19122 dan360man Sat, 08 Nov 2008 17:01:01 +0000 http://www.socialmediaexplorer.com/?p=757#comment-19122 I have to say, that is some really cool packaging. I have to say, that is some really cool packaging.

]]> By: KatFrench http://www.socialmediaexplorer.com/2008/11/03/i-feel-like-a-pepsi-but-thats-all/comment-page-1/#comment-3021 KatFrench Tue, 04 Nov 2008 13:16:01 +0000 http://www.socialmediaexplorer.com/?p=757#comment-3021 I do think that there's a certain amount of "badging" behavior associated with soft drinks, and especially for the youth market, a lot of peer influence involved. <br><br>I just haven't fully figured out how they plan to connect the dots between that and the social web in a way that isn't as artificial as the sweeteners in Jason's daily fix. <br><br>Like everyone, I'll be watching with interest (and trusty coffee mug in hand). I do think that there's a certain amount of “badging” behavior associated with soft drinks, and especially for the youth market, a lot of peer influence involved.

I just haven't fully figured out how they plan to connect the dots between that and the social web in a way that isn't as artificial as the sweeteners in Jason's daily fix.

Like everyone, I'll be watching with interest (and trusty coffee mug in hand).

]]> By: KatFrench http://www.socialmediaexplorer.com/2008/11/03/i-feel-like-a-pepsi-but-thats-all/comment-page-1/#comment-19124 KatFrench Tue, 04 Nov 2008 13:16:01 +0000 http://www.socialmediaexplorer.com/?p=757#comment-19124 I do think that there's a certain amount of "badging" behavior associated with soft drinks, and especially for the youth market, a lot of peer influence involved. <br><br>I just haven't fully figured out how they plan to connect the dots between that and the social web in a way that isn't as artificial as the sweeteners in Jason's daily fix. <br><br>Like everyone, I'll be watching with interest (and trusty coffee mug in hand). I do think that there's a certain amount of “badging” behavior associated with soft drinks, and especially for the youth market, a lot of peer influence involved.

I just haven't fully figured out how they plan to connect the dots between that and the social web in a way that isn't as artificial as the sweeteners in Jason's daily fix.

Like everyone, I'll be watching with interest (and trusty coffee mug in hand).

]]> By: JasonFalls http://www.socialmediaexplorer.com/2008/11/03/i-feel-like-a-pepsi-but-thats-all/comment-page-1/#comment-3020 JasonFalls Tue, 04 Nov 2008 09:25:34 +0000 http://www.socialmediaexplorer.com/?p=757#comment-3020 Thanks Richie. That's kind of my point. The big brand ubiquitousness of consumer product goods almost makes them so everyday and taken for granted, there's nothing interesting to engage them with or for. While I do think some things (causes, events, celebrities) can add to a conversation point, they aren't really about the product or brand. <br><br>I would say that I think beer is more of an exploratory category, though. I'm always on the lookout for a new, better tasting beer. Can't say that for soda, though. Still, i can see where a Bud drinker is just a Bud drinker and that's that. <br><br>You're right, though. No amount of logo finagling can make the stuff taste better. Thanks Richie. That's kind of my point. The big brand ubiquitousness of consumer product goods almost makes them so everyday and taken for granted, there's nothing interesting to engage them with or for. While I do think some things (causes, events, celebrities) can add to a conversation point, they aren't really about the product or brand.

I would say that I think beer is more of an exploratory category, though. I'm always on the lookout for a new, better tasting beer. Can't say that for soda, though. Still, i can see where a Bud drinker is just a Bud drinker and that's that.

You're right, though. No amount of logo finagling can make the stuff taste better.

]]> By: JasonFalls http://www.socialmediaexplorer.com/2008/11/03/i-feel-like-a-pepsi-but-thats-all/comment-page-1/#comment-19125 JasonFalls Tue, 04 Nov 2008 09:25:34 +0000 http://www.socialmediaexplorer.com/?p=757#comment-19125 Thanks Richie. That's kind of my point. The big brand ubiquitousness of consumer product goods almost makes them so everyday and taken for granted, there's nothing interesting to engage them with or for. While I do think some things (causes, events, celebrities) can add to a conversation point, they aren't really about the product or brand. <br><br>I would say that I think beer is more of an exploratory category, though. I'm always on the lookout for a new, better tasting beer. Can't say that for soda, though. Still, i can see where a Bud drinker is just a Bud drinker and that's that. <br><br>You're right, though. No amount of logo finagling can make the stuff taste better. Thanks Richie. That's kind of my point. The big brand ubiquitousness of consumer product goods almost makes them so everyday and taken for granted, there's nothing interesting to engage them with or for. While I do think some things (causes, events, celebrities) can add to a conversation point, they aren't really about the product or brand.

I would say that I think beer is more of an exploratory category, though. I'm always on the lookout for a new, better tasting beer. Can't say that for soda, though. Still, i can see where a Bud drinker is just a Bud drinker and that's that.

You're right, though. No amount of logo finagling can make the stuff taste better.

]]> By: JasonFalls http://www.socialmediaexplorer.com/2008/11/03/i-feel-like-a-pepsi-but-thats-all/comment-page-1/#comment-3018 JasonFalls Tue, 04 Nov 2008 09:20:59 +0000 http://www.socialmediaexplorer.com/?p=757#comment-3018 Amen, sister. Amen, sister.

]]> By: JasonFalls http://www.socialmediaexplorer.com/2008/11/03/i-feel-like-a-pepsi-but-thats-all/comment-page-1/#comment-19127 JasonFalls Tue, 04 Nov 2008 09:20:59 +0000 http://www.socialmediaexplorer.com/?p=757#comment-19127 Amen, sister. Amen, sister.

]]> By: JasonFalls http://www.socialmediaexplorer.com/2008/11/03/i-feel-like-a-pepsi-but-thats-all/comment-page-1/#comment-3016 JasonFalls Tue, 04 Nov 2008 09:20:42 +0000 http://www.socialmediaexplorer.com/?p=757#comment-3016 Yeah, I'm a DP-aholic. I drink it like a lot of people drink coffee. Have for years. Yeah, I'm a DP-aholic. I drink it like a lot of people drink coffee. Have for years.

]]> By: JasonFalls http://www.socialmediaexplorer.com/2008/11/03/i-feel-like-a-pepsi-but-thats-all/comment-page-1/#comment-19129 JasonFalls Tue, 04 Nov 2008 09:20:42 +0000 http://www.socialmediaexplorer.com/?p=757#comment-19129 Yeah, I'm a DP-aholic. I drink it like a lot of people drink coffee. Have for years. Yeah, I'm a DP-aholic. I drink it like a lot of people drink coffee. Have for years.

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