Comments on: Thoughts, Impressions from Pubcon 2008

By: 10 InTENtions for 2010 | Internet Bard

10 InTENtions for 2010 | Internet Bard — Tue, 29 Dec 2009 14:25:28 +0000

[...] birthdays to deal with during November. Â Plus, all the best web nerd conferences are in November (PubCon and BlogWorldExpo). Â So I’m going to attempt it in March, because I have nothing much else [...]

By: KatFrench

KatFrench — Wed, 19 Nov 2008 00:17:52 +0000

It's all about being able to execute these days, and if you don't have at least a 101 working knowledge of all these three playing fields internally, your ability to effectively execute is going to be severely hampered.

And cross-training/cross-pollinating between disciplines is also going to be MAJOR.

Thanks for the reply!

By: KatFrench

KatFrench — Wed, 19 Nov 2008 00:15:40 +0000

Thanks! I agree; it's easy to trip over the other guy's feet, or worse, leave him out of the loop and faceplant on an issue they could have given you a heads up on.

I think that companies will continue to engage multiple agencies, but being familiar enough with all the territory to play nicely with others is going to be a serious advantage moving forward.

By: KatFrench

KatFrench — Tue, 18 Nov 2008 16:17:52 +0000

By: KatFrench

KatFrench — Tue, 18 Nov 2008 16:15:40 +0000

Thanks! I agree; it's easy to trip over the other guy's feet, or worse, leave him out of the loop and faceplant on an issue they could have given you a heads up on.

I think that companies will continue to engage multiple agencies, but being familiar enough with all the territory to play nicely with others is going to be a serious advantage moving forward.

By: Paul May

Paul May — Tue, 18 Nov 2008 01:56:26 +0000

“In evolutionary terms, the fittest, most-likely-to-survive marketer is the one who understands messaging and relationship-building like a PR person, branding and creative like an ad geek, and the technology, tools and measurement that power the web like an SEO.”

The money quote. In my view, the great companies of the next few years will be the ones that successfully integrate these disciplines. This isn't easy to do and it understandably scares the crap out of a lot of people…but the value is huge, which is why it's such a big opportunity for the forward thinking marketer.

Thanks for another great post, Kat.

By: mrhames

mrhames — Mon, 17 Nov 2008 15:54:51 +0000

Great recap. Love the last paragraph the most. The places that offer everything under one roof are the ones that will be able to combine SM with marketing. In fact, I think as we get more Motrin examples (where in the briefing meeting, Motrin probably said “Lets generate some buzz”, but forgot to tell the PR agency of record), more clients will want one place to work on their business.

The place that can convincingly sell your last paragraph is the place that gets more biz.

By: Thoughts, Impressions from Pubcon 2008 | InteractiveMarketing

Thoughts, Impressions from Pubcon 2008 | InteractiveMarketing — Fri, 14 Nov 2008 23:39:27 +0000

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