Comments on: How To Win Buy In For Social Media

By: Morriss Partee

Morriss Partee — Sat, 31 Jan 2009 00:21:08 +0000

First of all, I arrived here from a retweet from @GSnyder: RT @michaelgass: How To Win "Buy-In" For Social Media ... it isn’t about the tools http://tinyurl.com/5kyjxe

Secondly, I completely agree. Many executives don't see the value of social media or social networking sites, and may actively block Facebook its brethren as time wasters.... until THEY themselves get on Facebook and start experiencing the magic of connecting with dozens of old friends, near and far. THEN all of a sudden they "get" social media.

So YES, don't talk to them about it, GET THEM USING it.

@Susan Murphy: Instead of social media, use "customer engagement."

By: JasonFalls

JasonFalls — Wed, 03 Dec 2008 04:28:37 +0000

Thanks for the validation. Ms. Goddess. Hopefully, this post can remind folks of all that and keep us on the path to providing value to our clients. Thanks for commenting.

By: Technology Goddess

Technology Goddess — Wed, 03 Dec 2008 02:33:18 +0000

Jason, this is so true. There are so many times I am talking about some Social Media app or method that to me, is just second nature, but to the business owner or CEO- what I know and do naturally is like a foreign country to them. I once mentioned offhand a new social media free tool that was coming out and got the same reply from a CEO; “WHAT!!!?? And WHEN were you going to mention that to me, since it effects my entire business?”

We need to remember that we do indeed live in a different world in the social realms, and where it gets REALLY interesting, is where the social or free line and the market / business line converge. Those of us who can master that, are able to live in multiple dimensions or worlds at once.

By: web20blog_org

web20blog_org — Mon, 01 Dec 2008 23:06:58 +0000

Hi Jason,
I would be curious what you thought my take on the underlying reasons social media solutions work. I am trying to start a conversation on identifying them and using them as a guide for innovation.
http://web20new.wordpress.com/2008/11/10/lesson...
Ken

By: JasonFalls

JasonFalls — Mon, 01 Dec 2008 22:17:37 +0000

Great Ken. Thanks for the input. Glad we could provide something to validate your thoughts.

By: JasonFalls

JasonFalls — Mon, 01 Dec 2008 22:10:48 +0000

True Valeria. Right now I haven't faced those issues. But that is definitely a good place to start looking for concerns. Thanks for the idea.

By: web20blog_org

web20blog_org — Mon, 01 Dec 2008 17:44:39 +0000

I totally agree with social media as a set of communication principles. I am applying that approach to developing new tools and it helps me have guidelines about what will, might and won't work. Getting the decision to use it as a way to enhance their own communication with their communities seems like a great idea for a wedge into sometimes what is a wall of 'Why should I care?' -Ken

By: Justifying Social Media to the Big Wigs | Social Media Strategery

Justifying Social Media to the Big Wigs | Social Media Strategery — Mon, 01 Dec 2008 04:19:26 +0000

[...] and offering to meet with their client directly, I’m also going to start pointing them to this post by Jason [...]

By: Valeria Maltoni

Valeria Maltoni — Fri, 28 Nov 2008 17:42:09 +0000

Jason,

How do you overcome concerns about confidentiality with tools such as ooVoo? Some of the biggest implementation opportunities for a company may be inside its walls…

By: Jim Kukral TheBizWebCoach

Jim Kukral TheBizWebCoach — Fri, 28 Nov 2008 14:40:05 +0000

This is one of my favorite blogs. I'm here all the time! Coming to the affiliate summit in Jan in Vegas? More frozen drinks!!! On me this time

By: JasonFalls

JasonFalls — Fri, 28 Nov 2008 14:34:47 +0000

I am not familiar with that book, but will look for it. Thanks for the reassurance I'm not nuts. Heh.