From the monthly archives:

December 2008

My Top 5 Social Media Tools of 2008

by David Finch · December 31, 2008

By David Finch

By David Finch

Let’s face it, we’re all looking for that “special” tool or application that will make our job or online experience easier and more productive. Every year there are a list of tools and services that are released to help make this happen. However, the challenge is weeding out what works and what doesn’t.

Over the past year, I’ve added some innovative tools to my social media toolbox. Here are my favorites as well as those that I continue to go back to.

My Top 5 for 2008:

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42 comments

The 2009 Cult Classic Movie Guide to Social Media Strategy

by Kat French · December 29, 2008

livebard

Kat French

If you read this blog, odds are good that you follow Jason on Twitter or Facebook. If that’s the case, you’re probably aware that Jason is currently recovering from surgery.  

Unless, of course, you were actually following our suggestion from last week that you spend your holiday break not checking social media sites.  (I wasn’t able to do it entirely either, natch.)  So for this week, at least, you’ll have to make do with David and me.  

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15 comments

A Little Holiday Cheer From Social Media Explorer

by Jason Falls · December 24, 2008

We’re spending time with our families for the rest of the week. But we didn’t want to leave you hanging. Here’s the first-ever look at the three of us together. Happy Holidays to you and yours.

Permanent link to this post (37 words, estimated 9 secs reading time)
20 comments

Is The Future Of Advertising Public Relations?

by Jason Falls · December 22, 2008

Jason Falls

By Jason Falls

I recently arranged for a group of bloggers in a certain industry to receive some exclusivity in advance notice of a new product. There was no stipulation from my client that they write about the product, though we anticipated they would given some of the first, hands-on exposure to it. All of them wrote about it and most in favorable fashion. The new product is off to a good start and I’m happy that some good, new-fashioned public relations helped.

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371 comments

How I Used Social Media to Build an Offline Network

by David Finch · December 19, 2008

Links
image by:MarvinKuo

In the summer of 2004, on the hottest day of the year, I loaded up a moving truck, and moved to a city where I had no contacts, no network, and no friends. The only thing I had was a blog and a few early social media tools.

My goal was to hit the ground running with the anticipation of a few bumpy weeks, but with a solid plan it wouldn’t be long before a new network would be built.

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16 comments

Yes, Virginia, There Really Is an Audience for Podcasts.

by Kat French · December 17, 2008

I had the pleasure of attending my first Doe-Anderson Holiday Party last week.  It was a good chance to mingle with some of the folks around the agency that I don’t get a chance to talk to very often.  Mostly what we talked about was work (because advertising people are functionally incapable of not thinking about work.)  

At any rate, I was taken aback by something a coworker said to me.

“Do people really listen to podcasts?”

Ironically enough, when I first met Jason, he’d already heard about me, and my perspective on social media–from a podcast.  

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26 comments

Reinventing Doe Interactive

by Jason Falls · December 16, 2008

A few weeks ago, I told you of a new challenge for me with Doe-Anderson and that I would be hiring a few folks to help me tackle my role as Director of Interactive and On-Line Communications. Yesterday, two of the four posted positions were officially filled.

On the social media front, I’m excited to welcome David Finch to the team. A friend and fellow Social Media Club Louisville board member, David is an established blogger and thinker in the social media space, has a sharp mind and an astute business sense and happens to be pretty darn good at driving traffic to websites, too.

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7 comments

Social Media Predictions For 2009

by Jason Falls · December 15, 2008

I was honored to be asked to contribute to a collaborative post going live this morning on the blogs of several thought leaders in the social media space. Peter Kim, formerly of Forrester Research and now with a stealth startup in Austin, Texas, coordinated and compiled it all. What follows are snippets of thought from the likes of Charlene Li, Rohit Bhargava, Chris Brogan, David Armano, Jeremiah Owyang, Andy Sernovitz, Todd Defren, Ann Handley and more. The full set of predictions is available in the white paper/PDF (linked and embedded).
Give it a look see and share what you think 2009 might hold in the comments. Below is what Kim coordinated from all of us:
Community and collaboration are wonderful things.
Fourteen great minds on social media have shared thoughts on what 2009 may have in store for us. Here’s some of what they’re thinking:
  • “Although it is now cheaper to launch an initiative leveraging Web 2.0 technology – it requires qualified and passionate people to make them successful.” – David Armano
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18 comments

How To Engage Detractors In Online Conversations

by Jason Falls · December 12, 2008

Yesterday I had the pleasure of hosting a Public Relations Society of America (PRSA) teleseminar called, “The Art of Listening,” where I (hopefully) helped participants learn a little about the free and paid monitoring services out there for finding conversations about brands, businesses, products, services and other topics. The presentation was geared toward the public relations professional not familiar with what many of us in the online space consider to be basic tools of the trade. You’d be surprised how many folks out there don’t know about Google Alerts.

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