Comments on: How To Engage Detractors In Online Conversations

By: 4 things my cats taught me about content marketing « Talefoundry

4 things my cats taught me about content marketing « Talefoundry — Thu, 08 Jul 2010 15:37:16 +0000

[...] Your most engaged audience will discuss your brand on social media sites. Donâ€™t leave them hanging! Silence on your part can convert your most dedicated followers into disgruntled or silent ex-followers. On the other end of the spectrum, detractors need your attention, too.Â Click here for Jason Fallsâ€™ tips on how to get detractors talking. [...]

By: Six Steps For Dealing With Detractors

Six Steps For Dealing With Detractors — Tue, 06 Jul 2010 10:01:58 +0000

[...] How To Engage Detractors In Online Conversations (Older thinking from SME) [...]

By: 10 Social Media Marketing Errors Businesses Should Avoid

10 Social Media Marketing Errors Businesses Should Avoid — Wed, 14 Jan 2009 14:45:21 +0000

[...] these detractors by treating them as Kings and Queens. You donâ€™t have to do so. Jason Falls wrote How To Engage Detractors In Online Conversations and Amber Naslundâ€™s blog post, Dealing with Detractors might help you on this [...]

By: Richard McInnis

Richard McInnis — Wed, 17 Dec 2008 06:51:40 +0000

HI Jason,
Another great post by the SME. I'm asked how to approach this daily as I speak to both corporations and agencies trying to help their clients navigate the social web. I'll definitely be sending people over to this post as a resource. Keep the great stuff coming, its been great seeing home much you've contributed to the community here over 2008. Looking forward to seeing lots of great stuff in 2009.

As always thanks for being kind enough to include Radian6 in your presentation as an option for listening and managing engagement.

Cheers,
Richard

By: Richard McInnis

Richard McInnis — Tue, 16 Dec 2008 22:51:40 +0000

By: Richard McInnis

Richard McInnis — Tue, 16 Dec 2008 22:51:40 +0000

By: Stuartfoster

Stuartfoster — Mon, 15 Dec 2008 10:56:27 +0000

Jason…I was actually researching this yesterday, so I could better prepare myself to dealing with detractors. You have confirmed a lot of ideas on how to deal with the problem and rapidly deescalate the situation. The amazing “just be a cool dude/person” idea behind social media has thus far guided a lot of my responses to issues and problem. Thanks for reaffirming a lot of my core beliefs…btw loved the video response last week.

By: Stuartfoster

Stuartfoster — Mon, 15 Dec 2008 10:56:27 +0000

By: Shannon Paul

Shannon Paul — Mon, 15 Dec 2008 00:44:15 +0000

One of the things that helps me listen better to detractors is to understand that they actually care enough to complain. Nine times out of ten, their motivation is not derived from some sick impetus to destroy you or your brand, but rather from some type of disappointment. That disappointment is rooted in care — a wish for things to be different. Opening up a little and listening does a lot to completely transform the situation. Often your harshest critics become your strongest advocates once you add a little bit of listening and a direct feedback loop. It's nothing short of amazing!

Thanks for the post, Jason! I wish everyone realized how well this stuff works when you work it right.

By: Shannon Paul

Shannon Paul — Mon, 15 Dec 2008 00:44:15 +0000

Thanks for the post, Jason! I wish everyone realized how well this stuff works when you work it right.

By: AdamSinger

AdamSinger — Sun, 14 Dec 2008 13:37:51 +0000

You also HAVE to take web comments with a grain of salt. The medium is very raw and alot of people are negative for the sake of being negative. If you let things get under your skin you probably shouldn't market on the web at all, there will always be some negativity. Sometimes ignoring it is best.