From the monthly archives:

January 2009

Follow Super Bowl Related Tweets With GameJabs

by Jason Falls · January 31, 2009

Jason Falls

Jason Falls

My annual Super Bowl party was partially hijacked a couple of years ago when the Colts won. A friend of mine, who happens to be a huge Colts fan except when the Cowboys are on (he’s also a lemming), decided after the AFC Championship game to have his own Super Bowl party and hijack half my guests. I haven’t spoken to him since other than text messages that read something like, “Nice move, Pac Man. You guys sure do know how to pick ‘em.”

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2 comments

Social Media for Restaurants

by David Finch · January 30, 2009

David Finch

David Finch

Let’s face it, it takes more for a restaurant to succeed then just knowing how to prepare the perfect Beef Wellington or serve the most trendy cocktail. It takes creativity not only in the kitchen, but also in knowing how to market your brand and connect with the customer.

I will admit that I am constantly intrigued by how restaurants can engage their customers by using social media. I often find myself thinking about how their owners can generate more buzz and create more loyal customers. These ideas have been scratched on napkins as well as dominated many conversations on the way home.

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105 comments

How Quantcast Can Help Bloggers And Public Relations

by Jason Falls · January 27, 2009

Jason Falls

Jason Falls

In the second of our short series on free ways to research website traffic, we’re taking a look at Quantcast today. This tool has become one of my favorite places to research websites and blogs as a public relations professional. There are many good things to say about Quantcast and I encourage you to go there, plug in some websites and see what you can see. However, Quantcast has one major drawback: A site owner has to volunteer to be measured by Quantcast, meaning if a blogger doesn’t install the Quantcast code on their site, you’re out of luck. Still, there’s a lot of good, so let’s dive in.

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36 comments

Building On-Line Community Starts Off-Line

by Jason Falls · January 26, 2009

Jason Falls

Jason Falls

Tomorrow I have the honor of co-presenting the topic, “Building On-Line Community,” with Maker’s Mark president and CEO Bill Samuels Jr., to The Conference Board at its 2009 Corporate Imaging and Branding Conference in New York City. It’s a two-fold honor, the first being that I get to share the stage with Mr. Samuels, with whom I’ve had the pleasure of working for the past two years. The other is presenting for The Conference Board, a long-standing meeting point for corporate executives and marketers from the Fortune 500 world.

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18 comments

Humanizing Your Brand – One Customer at a Time

by David Finch · January 23, 2009

David Finch
David Finch

Recently, I was sitting at my favorite deli watching the news. Running across the bottom of the page was the latest updates of all the corporate layoffs. While I didn’t do the math, within just a few seconds I watched the news of close to fifty thousand people that had just lost their jobs.

That’s when I began to think about this quote, “either you evolve or you get left behind.” Now I don’t know every detail of their financials, or the purpose behind the layoffs. However, I did begin to wonder at what level were they engaging their customers? I also wanted to know if they had a “real-time” pulse on what their customers were saying and what was the loyalty level to their brand?

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34 comments

SMC Louisville Hosts Social Media Bootcamp For Non-Profits

by Jason Falls · January 22, 2009

Social Media Club

Social Media Club

On Tuesday January 27 Social Media Club Louisville will present a unique opportunity for the non-profit community in around the Louisville area. Our “Social Media Boot Camp For Non-Profits” will give attendees a hands-on experience with the basics of social media including the tools and technologies needed to participate, best practices for getting organizations active in the social media space and address some of the unique benefits and challenges non-profits have in social media from fund-raising to increasing organizational awareness.

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15 comments

5 Ways to Make Your Website Mobile (And 1 Reason You Might Not Want To.)

by Kat French · January 20, 2009

 

Kat French

Kat French

As of August 2008, mobile handset penetration in Italy was at 140%.

You read that right: there are now more mobile devices than people in Italy.   

According to Engadget, some studies are predicting 100% mobile phone penetration in the United States within 4 years; at present, it’s estimated at around 84%.  Some research indicates that as of 2008, as much as 3-10% of all web traffic comes from mobile devices. 

So clearly, if your site is not accessible or easy to read via mobile devices, you’re missing a pretty large potential audience. 

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181 comments

Determining Website Traffic Tool Review: Compete.com

by Jason Falls · January 19, 2009

Jason Falls

Jason Falls

Determining a website’s traffic is a tricky thing. To get completely accurate numbers, you need to contact the website owner and ask them for a traffic report. Since many website owners won’t volunteer such information, for a variety of reasons, some of which are valid, you’re left hoping someone has built a cool tool to save you.

Maybe you’re a public relations professional looking for high-trafficked sites for outreach. Perhaps you’re a media planner and buyer and want to get a hold on which blogs and other online media sites should be in your client’s plan. Whatever the reason, finding a tool to help you research a site’s traffic can be a Godsend.

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96 comments

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