Comments on: Humanizing Your Brand – One Customer at a Time

By: Ann Handley: Guest Post: A Brand’s Largest Social Media Obstacle « Grove360

Fri, 17 Jul 2009 00:53:47 +0000

[...] fearful brands are deathly afraid of failure. A savvy brand will realize that by humanizing itself, mistakes are understood, and with proper PR can be managed. But a brand that is too afraid to [...]

By: Ryan Stephens Marketing » 21 Essential Blog Posts from Janurary ‘09

Ryan Stephens Marketing » 21 Essential Blog Posts from Janurary ‘09 — Mon, 27 Apr 2009 03:56:00 +0000

[...] Humanizing Your Brand – One Customer at a Time – David Finch I frequently hammer home the importance of humanizing your brand. David finds a common thread between companies that do it well, “These brands have bought into the realization that brand evangelists don’t evolve because of just great products. They evolve when great brands incorporate customers to become a part of a great experience.” Listen, Engage and Celebrate your customer. [...]

By: Product Life Cycle and Consumer Life Cycles | b r a n t s

Product Life Cycle and Consumer Life Cycles | b r a n t s — Thu, 05 Mar 2009 03:59:14 +0000

[...] in essence, utilising the social web in all parts of the PLC. Here’s another great post in Social Media Explorer on the same [...]

By: David Finch

David Finch — Mon, 26 Jan 2009 11:56:11 +0000

Fenix –
Thanks for the compliment! It's always amazing what can happen when customers are treated like a human being that has a voice and not just a sale.

By: David Finch

David Finch — Mon, 26 Jan 2009 11:56:11 +0000

Fenix –
Thanks for the compliment! It's always amazing what can happen when customers are treated like a human being that has a voice and not just a sale.

By: David Finch

David Finch — Mon, 26 Jan 2009 11:56:11 +0000

Fenix –
Thanks for the compliment! It's always amazing what can happen when customers are treated like a human being that has a voice and not just a sale.

By: Fenix Marcess

Fenix Marcess — Sat, 24 Jan 2009 19:53:11 +0000

This here Is good stuff... I went right to my facebook, twitter and myspace, and thanked everyone I could find the fingers to after reading this post.

I love the way you put it as celebrate the consumer. Couldn't have said it better any other way.

Thanks

By: Fenix Marcess

Fenix Marcess — Sat, 24 Jan 2009 19:53:11 +0000

By: Fenix Marcess

Fenix Marcess — Sat, 24 Jan 2009 19:53:11 +0000

By: Learning From The Mistakes Of Kmart, Motrin and FedEx

Learning From The Mistakes Of Kmart, Motrin and FedEx — Sat, 24 Jan 2009 19:27:15 +0000

[...] Humanizing Your Brand – One Customer at a Time (Social Media Explorer) [...]

By: Nashville Plumbers

Nashville Plumbers — Sat, 24 Jan 2009 15:46:14 +0000

It is nice to give your customer an outlet to speak about their feelings towards your company. I think that alone can make you look better than competition right there without doing anything more. Very efficient.