Comments on: Social Media for Restaurants

By: Ray Thackeray

Ray Thackeray — Tue, 16 Mar 2010 21:24:16 +0000

Hi David, have a look at this video on Social Media Marketing services in the restaurant sector…

By: Social Media tools that every restaurant should use « Drew Soup

Social Media tools that every restaurant should use « Drew Soup — Sat, 06 Mar 2010 01:18:30 +0000

[...] There are other tools which a restaurant can use to its benefit as well. Check out my blog over tools that increase awareness, word of mouth and loyalty and this article by David Finch. [...]

By: michellesullivan

michellesullivan — Tue, 02 Mar 2010 17:04:27 +0000

We can add FourSquare to this list now – thanks for sharing

By: JasonFalls

JasonFalls — Fri, 08 Jan 2010 14:55:46 +0000

Thanks for that, Kristen. We're certainly on the same page!

By: Twin City SAM

Twin City SAM — Fri, 08 Jan 2010 14:38:59 +0000

Having spent 20+ years in the F&B industry in pretty much every capacity there is, I am very passionate about this topic. So much in fact that I have an entire section of my company devoted to helping folks in F&B build social media into their marketing plan. There are so many positives for this industry by doing so and not too many other industries can boast being able to see an almost immediate ROI by adding these tools. We all know that for every 1 customer that complains, 26 just don't return.. why in the world would you NOT want to be aware of what people were saying?

I have a tavern client that made a great statement to me.. she remarked how much she hated the coupon mailers because they always brought in *that* kind of "run your staff around for nothing" customer. By using Twitter and Facebook to send out coupons and promotions, she was sending them to people who already had a VESTED interest in her tavern.

I think we'll see more and more come around especially with FourSquare and GoWalla, etc coming into the fore front.

By: JasonFalls

JasonFalls — Thu, 31 Dec 2009 22:44:11 +0000

Sweet. I'll check it out!

By: cliff

cliff — Thu, 31 Dec 2009 20:07:58 +0000

Sounds great. You are invited to check out my new social media website for restaurants at www.restaurantsection.com It has a lot of features to market themsleves.

By: JasonFalls

JasonFalls — Tue, 17 Nov 2009 01:30:12 +0000

That's a great question and a bugger of an issue to tackle. It's all
going to depend on your personnel and your ability to trust/train
them. However, I would say that you should operate social channels
with measurable intent. Think of doing things that allow you to gauge
how much foot traffic you're getting from your online efforts. Then
you can see a real dollar value in the time invested and feel more
comfortable putting full time help on it.

I'm sure the restauranteurs in the room will have different/better
answers, though. Thanks for the question.

By: Jon

Jon — Tue, 17 Nov 2009 00:58:14 +0000

Good article – I wonder if you have any advice on how restaurants can scale their social media efforts based on effectiveness? Afterall, they're busy running a business and all this stuff takes time just to even understand the difference between a Facebook Profile and Groups page, vs. a Tweet or a mention etc. Do you have any tips on how they should prioritize/grow their efforts intelligently?

By: JasonFalls

JasonFalls — Wed, 30 Sep 2009 15:47:54 +0000

Great thoughts! Thanks for the insight into how you're doing it. Much
appreciated.

By: Subba

Subba — Wed, 30 Sep 2009 15:45:44 +0000

We at Sterizon work with restaurants to bring online marketing (the exact points you were hitting on like Email, Social Media, Mobile Marketing) a lot closer to the restaurant customers. These restaurants see ton of customers each year, but barely < 5% of them end up signing up for Email or twitter or facebook or go yelp about their experience. There is a reason for that, customer is very busy and the moment they step out of the restaurant, there are million other important things for him/her and signing up with restaurant is at the bottom of the list.

Restaurant need to get attention of their customer while they are still at the restaurant, get them signed up for everything before they leave. We facilitate exactly that using wireless handhelds for data collection. It's a win-win for both business and customer.