Month: February 2009

Last summer I spent a good deal of time researching and preparing a presentation for Blog World & New Media Expo on putting social media in the newsroom. The point was to show media outlets...read more

Thursday morning, I had the honor of appearing on the WHAS-TV morning show here in Louisville to join Andy Treinen and Rachel Platt to talk about how social networking and social media can help people...read more

When people ask me the difference in marketing today versus marketing 10 years ago, I normally say something like this: “The American, and even world, consumer got tired of being talked at and has demanded...read more

Legendary ad man David Ogilvy, “would be totally baffled by social media, despite its being transparent,” Kenneth Roman says. Roman, the former Chairman and CEO of Ogilvy & Mather and author of the new David...read more

Everyone at the beginning of the year who stepped to the mic and made public predictions predicted that 2009 would be all about mobile. Since then countless articles have been written and new applications have...read more

A new player emerged in the social media monitoring and measurement circles Wednesday as Scout Labs officially launched after almost two years of development and testing. The self-serve, web-based tool is priced for small to...read more