2009 February

5 Essential Social Media Strategies for a Bad Economy

by David Finch · February 27, 2009

David Finch

Everywhere you turn someone is talking about how bad the economy is. From the housing markets to the stock market, optimism is a trait that you would be hard pressed to find. Depending on which news channel you watch and what economist you listen to, the prognosis is that before it gets better it probably will get worse. With the job market shrinking and budgets becoming tighter, it’s vital that you have a strategy in place especially if you’re hoping that social media will play a role in career advancement or new business.

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How Journalists Can Leverage Social Media

by Jason Falls · February 26, 2009

Jason Falls

Last summer I spent a good deal of time researching and preparing a presentation for Blog World & New Media Expo on putting social media in the newsroom. The point was to show media outlets how some were using web 2.0 and social media technologies to expand their online offerings and engage audiences around their news-gathering products. The focus was directed at executives and media outlets as opposed to individual journalists.

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Job Searching With Social Media

by Jason Falls · February 26, 2009

Jason Falls

Thursday morning, I had the honor of appearing on the WHAS-TV morning show here in Louisville to join Andy Treinen and Rachel Platt to talk about how social networking and social media can help people find and better position themselves for jobs in a difficult economy. It’s exciting to see the local media getting interested in and excited about covering social media.

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The Marketing of Unmarketing – A History & Primer

by Jason Falls · February 25, 2009

Jason Falls

When people ask me the difference in marketing today versus marketing 10 years ago, I normally say something like this:

“The American, and even world, consumer got tired of being talked at and has demanded to be spoken with. Corporations were monolithic buildings, logos and brand names. You can’t have a conversation with any of those three entities. The companies consumers engage with and respect today are more human, often even putting employees in front of the company to act as conversation points. While a lot of marketing is still executed in traditional means, social media has opened up a new channel of communications for brands: The conversation, which is much more powerful than the old, one-way trumpeting of old.”

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Scout Labs Launches Powerful Social Media Monitoring Tool

by Jason Falls · February 18, 2009

Jason Falls

A new player emerged in the social media monitoring and measurement circles Wednesday as Scout Labs officially launched after almost two years of development and testing. The self-serve, web-based tool is priced for small to mid-sized business and brands, includes natural language processing techniques for sentiment and tone scoring and has its foundation in product development.

“I come from both a marketing and product background,” Jennifer Zeszut, Scout Labs CEO told me in a phone conversation Wednesday night. “My fundamental vision for this product is that I want to help companies build and sell better products.”

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