Comments on: The Social Media Trap: What’s the Next Big Thing? http://www.socialmediaexplorer.com/2009/02/13/the-social-media-trap-what%e2%80%99s-the-next-big-thing/ Social Media Consulting, Public Speaking and Education Fri, 19 Mar 2010 16:30:37 -0700 http://wordpress.org/?v=2.9.2 hourly 1 By: Shottie Work » The Social Media Trap. http://www.socialmediaexplorer.com/2009/02/13/the-social-media-trap-what%e2%80%99s-the-next-big-thing/comment-page-1/#comment-1996 Shottie Work » The Social Media Trap. Mon, 06 Apr 2009 13:00:51 +0000 http://www.socialmediaexplorer.com/?p=1120#comment-1996 [...] Social Media Explorer has a thoughtful discussion of this issue. [...] [...] Social Media Explorer has a thoughtful discussion of this issue. [...]

]]> By: David Finch http://www.socialmediaexplorer.com/2009/02/13/the-social-media-trap-what%e2%80%99s-the-next-big-thing/comment-page-1/#comment-3257 David Finch Tue, 17 Feb 2009 12:57:50 +0000 http://www.socialmediaexplorer.com/?p=1120#comment-3257 Glenn, great comment! I like the strategy that you've implemented for Facebook, Twitter and LInkedIn. Glenn, great comment! I like the strategy that you've implemented for Facebook, Twitter and LInkedIn.

]]> By: David Finch http://www.socialmediaexplorer.com/2009/02/13/the-social-media-trap-what%e2%80%99s-the-next-big-thing/comment-page-1/#comment-3254 David Finch Tue, 17 Feb 2009 12:55:03 +0000 http://www.socialmediaexplorer.com/?p=1120#comment-3254 Ian, it's so easy to get caught up in all the online tools that you can easily eliminate face-to-face meetings. Personally, my strategy is to use the tools to help facilitate a face-to-face meeting if at all possible. Ian, it's so easy to get caught up in all the online tools that you can easily eliminate face-to-face meetings. Personally, my strategy is to use the tools to help facilitate a face-to-face meeting if at all possible.

]]> By: Jim Kane http://www.socialmediaexplorer.com/2009/02/13/the-social-media-trap-what%e2%80%99s-the-next-big-thing/comment-page-1/#comment-3262 Jim Kane Mon, 16 Feb 2009 18:13:01 +0000 http://www.socialmediaexplorer.com/?p=1120#comment-3262 I really appreciated this post Jason thanks for post it. Perhaps 'focus' is now the word in social media. I really appreciated this post Jason thanks for post it. Perhaps 'focus' is now the word in social media.

]]> By: Mike McDowell http://www.socialmediaexplorer.com/2009/02/13/the-social-media-trap-what%e2%80%99s-the-next-big-thing/comment-page-1/#comment-3261 Mike McDowell Sun, 15 Feb 2009 17:44:03 +0000 http://www.socialmediaexplorer.com/?p=1120#comment-3261 Definitely needed the reminder, David. Thank you. It's easy to get consumed with the next hot thing, and it ends up distracting you from your original strategy. Time to get back to the strategy. Definitely needed the reminder, David. Thank you. It's easy to get consumed with the next hot thing, and it ends up distracting you from your original strategy. Time to get back to the strategy.

]]> By: Women In Consulting Blog » Social Media Tips & Tricks http://www.socialmediaexplorer.com/2009/02/13/the-social-media-trap-what%e2%80%99s-the-next-big-thing/comment-page-1/#comment-1995 Women In Consulting Blog » Social Media Tips & Tricks Sun, 15 Feb 2009 01:23:27 +0000 http://www.socialmediaexplorer.com/?p=1120#comment-1995 [...] just read a great little article on Social Media Explorer by David Finch, “The Social Media Trap: What’s the Next Big Thing?” It’s great, because it reminds us to focus on what’s currently there and how we can [...] [...] just read a great little article on Social Media Explorer by David Finch, “The Social Media Trap: What’s the Next Big Thing?” It’s great, because it reminds us to focus on what’s currently there and how we can [...]

]]> By: links for 2009-02-14 | Seth Goldstein Online http://www.socialmediaexplorer.com/2009/02/13/the-social-media-trap-what%e2%80%99s-the-next-big-thing/comment-page-1/#comment-1994 links for 2009-02-14 | Seth Goldstein Online Sun, 15 Feb 2009 00:01:39 +0000 http://www.socialmediaexplorer.com/?p=1120#comment-1994 [...] The Social Media Trap: What’s the Next Big Thing? | Social Media Explorer When I was in elementary school my father took me to the most amazing display of creativity that had I ever seen. I was completely mesmerized by the lights, the acting and the way stories were made to come alive. As a young boy, what intrigued me the most was watching what I thought was impossible become possible with a few words or gestures. What I had experienced was my first magic show. (tags: marketing RSS socialnetworking facebook socialmedia socialnetworks social-media strategy) [...] [...] The Social Media Trap: What’s the Next Big Thing? | Social Media Explorer When I was in elementary school my father took me to the most amazing display of creativity that had I ever seen. I was completely mesmerized by the lights, the acting and the way stories were made to come alive. As a young boy, what intrigued me the most was watching what I thought was impossible become possible with a few words or gestures. What I had experienced was my first magic show. (tags: marketing RSS socialnetworking facebook socialmedia socialnetworks social-media strategy) [...]

]]> By: AveryHorzewski http://www.socialmediaexplorer.com/2009/02/13/the-social-media-trap-what%e2%80%99s-the-next-big-thing/comment-page-1/#comment-3260 AveryHorzewski Sat, 14 Feb 2009 22:48:18 +0000 http://www.socialmediaexplorer.com/?p=1120#comment-3260 Great reminder! I particularly liked # 5, "people first, tools second." After all, any communication is about reaching out to people and conveying a message. So much so, that I’d put that as # 1 vs. # 5. If you keep that tip in mind, the others naturally follow. <br><br>As the methods that we're using in 2009, we (Women In Consulting) are 1) improving on what we started in late 2008 (a new blog, and a Facebook and LinkedIn presence; and 2) researching/analyzing other prominent tools based on our audience(s), what will resonate with them, our overall goals, and what we can realistically achieve given our limited resources. <br><br>The key is knowing your audience and being clear on your objectives--which should always include reaching out to your audience in the ways that work for them, not just in ways you think are "cool."<br><br>I take the same approach with my clients when making recommendations. It all starts with your audience. That's why I liked "people first, tools second." <br><br><a href="http://blog.womeninconsulting.org" rel="nofollow">blog.womeninconsulting.org</a> Great reminder! I particularly liked # 5, “people first, tools second.” After all, any communication is about reaching out to people and conveying a message. So much so, that I’d put that as # 1 vs. # 5. If you keep that tip in mind, the others naturally follow.

As the methods that we're using in 2009, we (Women In Consulting) are 1) improving on what we started in late 2008 (a new blog, and a Facebook and LinkedIn presence; and 2) researching/analyzing other prominent tools based on our audience(s), what will resonate with them, our overall goals, and what we can realistically achieve given our limited resources.

The key is knowing your audience and being clear on your objectives–which should always include reaching out to your audience in the ways that work for them, not just in ways you think are “cool.”

I take the same approach with my clients when making recommendations. It all starts with your audience. That's why I liked “people first, tools second.”

blog.womeninconsulting.org

]]> By: Daniel Greene http://www.socialmediaexplorer.com/2009/02/13/the-social-media-trap-what%e2%80%99s-the-next-big-thing/comment-page-1/#comment-3259 Daniel Greene Sat, 14 Feb 2009 14:49:37 +0000 http://www.socialmediaexplorer.com/?p=1120#comment-3259 Good food for thought starting with a compelling hook. Thanks! Good food for thought starting with a compelling hook. Thanks!

]]> By: clickktdotcom http://www.socialmediaexplorer.com/2009/02/13/the-social-media-trap-what%e2%80%99s-the-next-big-thing/comment-page-1/#comment-3258 clickktdotcom Sat, 14 Feb 2009 12:45:44 +0000 http://www.socialmediaexplorer.com/?p=1120#comment-3258 Excellent content here and a nice writing style too Excellent content here and a nice writing style too

]]> By: Glenn Gutierrez http://www.socialmediaexplorer.com/2009/02/13/the-social-media-trap-what%e2%80%99s-the-next-big-thing/comment-page-1/#comment-3256 Glenn Gutierrez Sat, 14 Feb 2009 04:08:39 +0000 http://www.socialmediaexplorer.com/?p=1120#comment-3256 I think the social media trap is definitely based on feeling spread out too thin. I’ve joined a number of different social media sites, but I’m mainly active on only Facebook, Twitter and Linkedin. I would like to do more but I’m happy being able to build and maintain quality relationships with people on these networks. I find that the best forms of social media are definitely based around my own personal interests. Facebook with strengthening my relationships with people I already know, Twitter with meeting and keeping up with people in real time and Linkedin with building and reinforcing my corporate networking base. <br><br>Overall, I agree that people are the engine behind great web applications but the “next big thing” type applications are based on serving particular social needs that aren’t specifically catered too. In that perspective, the form and function of tools are CRITICAL. For instance, Youtube was built on people, but for the purpose of being the hub to upload video. Youtube has social elements but no one can say it’s the same as Facebook or Twitter which are hugely driven by constant social interaction. <br><br>Because of this, I think that when people talk about the next big thing there is this dilemma with tools vs people. But this dichotomy of choosing which is more important doesn’t show the whole picture because the tools are the means to delivering quality people relationships. Imagine if Twitter allowed 340 characters instead of 140 characters. It’s effectiveness as a tool wouldn’t be that efficient in promoting relationships within its agenda – microblogging. It just wouldn’t be a very good tool. <br><br>As David said earlier, “The magicians that I had admired were not those that carried around shiny boxes… but it was the individual who can master a simple trick...” We want a personalized experience. But to have a good magic show you need a magician with some really good magic tricks that interest you. These magic tricks, and even the magician, are the tools in any web app. In essence, you can’t have a good web application/social medium without it being a good tool first. I think the social media trap is definitely based on feeling spread out too thin. I’ve joined a number of different social media sites, but I’m mainly active on only Facebook, Twitter and Linkedin. I would like to do more but I’m happy being able to build and maintain quality relationships with people on these networks. I find that the best forms of social media are definitely based around my own personal interests. Facebook with strengthening my relationships with people I already know, Twitter with meeting and keeping up with people in real time and Linkedin with building and reinforcing my corporate networking base.

Overall, I agree that people are the engine behind great web applications but the “next big thing” type applications are based on serving particular social needs that aren’t specifically catered too. In that perspective, the form and function of tools are CRITICAL. For instance, Youtube was built on people, but for the purpose of being the hub to upload video. Youtube has social elements but no one can say it’s the same as Facebook or Twitter which are hugely driven by constant social interaction.

Because of this, I think that when people talk about the next big thing there is this dilemma with tools vs people. But this dichotomy of choosing which is more important doesn’t show the whole picture because the tools are the means to delivering quality people relationships. Imagine if Twitter allowed 340 characters instead of 140 characters. It’s effectiveness as a tool wouldn’t be that efficient in promoting relationships within its agenda – microblogging. It just wouldn’t be a very good tool.

As David said earlier, “The magicians that I had admired were not those that carried around shiny boxes… but it was the individual who can master a simple trick…” We want a personalized experience. But to have a good magic show you need a magician with some really good magic tricks that interest you. These magic tricks, and even the magician, are the tools in any web app. In essence, you can’t have a good web application/social medium without it being a good tool first.

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